The Charge of the Light Brigade (Warner Bros.) (1936)

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REY aS ‘Directed by Michasi Curtiz: SHELL ‘BURSTS,’ REVEALING TITLE Letters of title break up when circular discs revolve. Small motor causes discs to make one complete revolution and then stop long enough for title to be read and alternatingly repeating operation. Letters are painted in red and when discs turn give effect of shell burst. Flashing colored lights add to the effect. SELLING SHOW TO STROLLERS Your sidewalk in front of theatre can be utilized, too, for display purposes. Cement the attractive 24 sheet to the walk and then cover it with three or four coats of clear shellac. Passersby will be attracted by the new location of your advertising and stop to read sidewalk. And it’s inexpensive, too, isn’t it? Page Ten ™ CHARGE of the LIGHT BRIGADE’ Ex Pl OTT A TION ee A picture as big as this warrants something out of the ordinary—so we ve prepared a number of unusual displays. They'll provide the flash you want, yet they're remarkably inexpensive. Why not sit down with your artist, look these displays over, and decide which will do most for your campaign on this picture ? ANIMATED AND UNANIMATED DISPLAY CUT-OUTS FROM 6-SHEET Central figure of charging horseman cut out of six sheet will give you an inexpensive display for above the marquee. Might spot two real cannon in corners of marquee and have red lights playing on the display, flashing on and off. Real flag in horseman’s hand plus fan to make it wave will add to effect. USE POEM AS LOBBY DECORATION Stanza of the poem painted on parchment paper in the form of a scroll and illustrated with appropriate stills will make a dignified and effective lobby display. Placed on the walls of the lobby with lights from behind, the scrolls should be easy to read and attractively sell the show. Shouldn’t cost much to make, either.