The Charge of the Light Brigade (Warner Bros.) (1936)

REGULAR 1-MIN. PLUGS ADVANCE ANNOUNCEMENT ANNOUNCER: Movie-goers who like their pictures packed-full of high adventure will be interested in this important announcement. On next Wednesday, the ............ (date), the Warner Bros. production, “The Charge of the Light Brigade”’ will open at the Strand Theatre. It’s the sort of picture that everyone will enjoy. Pulsating thrills when Errol Flynn leads his gallant regiment into the face of the Russian’s roaring cannons, right into the very jaws of death. Diplomatic intrigue in northern India, the fight for an empire. And woven around it all the rivalry of two brothers for the love of a beautiful woman. Besides Errol Flynn, there’s Olivia de Havilland who shared his success in “Captain Blood.” Never has she been so lovely. Also, there is Patric Knowles, a face new to movie audiences, but not for long if we have any eye for real talent. Don’t forget, this brilliant spectacle is coming to the Strand Theatre, next Wesnesday. ‘““The Charge of the Light Brigade” is really something to see. OPENING DAY ANNOUNCEMENT ANNOUNCER: “Half a league, half a league, half a league onward.” These lines from the stirring poem by Tennyson are known by every school boy in the land. Now Warner Bros. pictures, inspired by the poem as Tennyson was by the gallant action of the British soldiers in the Crimea, have made “The Charge of the Light Brigade,” which wiil have its opening at the Strand Theatre today. Dashing Errol Flynn—America’s new matinee idol—stars as the captain of the heroic 27th Lancers whose marching orders take them from tribal warfare in northern India to more valorous deeds on the shores of Southern Europe. Into the fire of battle he leads them. Into the Valley of Death they ride. This wild charge is one you will never forget, but it is only one of the many adventures in store for you when you see ““The Charge of the Light Brigade.” Don’t forget—the Strand Theatre— today. CURRENT ANNOUNCEMENT ANNOUNCER: Never before in the history of the Strand Theatre has a picture audience so enthusiastically received a film as is currently being demonstrated by the patrons who have viewed “The Charge of the Light Brigade.” No expense was spared by Warner Bros. to make this one of the most thrilling pictures ever to reach the screen. A story chock full of adventure and romance, “The Charge of the Light Brigade” makes a picture you should not fail to see. You will thrill at the stirring battle scenes, and you will glory in the magnificent romance between two brothers and a beautiful girl. Errol Flynn stars as the dashing captain of the heroic British Lancers. Patric Knowles, Warner Bros.’ new screen find, is portrayed as his brother, while Olivia de Havilland, charming star of “Anthony Adverse,” is costarred. This is a picture for men, women and children to see. A picture which retains all the elements of that classic poem, “Forward the Light Brigade! Charge for the Guns! Into the Valley of Death Rode the Six Hundred!” Just as these famous words will ever be immortal, so will “The Charge of the Light Brigade” remain in your memory as one of the greatest pictures you have ever seen. It is playing all this week at the Strand Theatre. Page Twelve ™ (HARGE of the LIGHT BRIGADE™ BAP L OAT ATs on HERE'S THE COMPLETE SET-UP YOUR HALF-MIN. PLUGS ADVANCE ANNOUNCEMENT ANNOUNCER: Hold your dials, folks! You movie fans ought to be interested in knowing that “The Charge of the Light Brigade” is coming to the Strand Theatre, next Wednesday. In it, are Errol Flynn, Olivia de Havilland—starred together for the first time, and Patric Knowles—your latest heart-beat. Action aplenty. Thrills galore. Don’t miss it! It’s a picture you can tell your children about—in fact, they'll tell you. “The Charge of the Light Brigade”—at the Strand, next Wednesday. OPENING DAY ANNOUNCEMENT ANNOUNCER: The manager of the Strand Theatre has asked me to announce that extra precautions will be taken to accommodate the thousands of eager movie fans expected at his theatre today for the opening of “The Charge of the Light Brigade.” Around the glorious poem by Tennyson has been woven a story as thrilling as the screen has ever shown. “The Charge of the Light Brigade”—today, at the strand. CURRENT ANNOUNCEMENT ANNOUNCER: Two nights ago “The Charge of the Light Brigade” opened at the Strand Theatre. From all reports the critics are dancing in the streets. To call the picture merely a “wow” would be a bad case of understatement. A brilliant spectacle that you will never forget. Go early and avoid the crowds. “The Charge of the Light Brigade” is a picture that everyone can enjoy, and with box office business keeping up at its present rate, everyone will. CRITIC ON AIR Lives there a newspaper critic who wouldn’t be willing to air his review immediately following the first showing of pic? Arrange time over local station for critics to give their raves. No need for our telling you what a fine impression this’ll make on all your radio fans. PLUG FOR KIDS Spot pic announcements before and after adventure programs. Kids and adults listening-in on these will want to know about “Brigade.” You'll find that plenty of the plugs on this page are aimed at those adventure-seekers — so just look around and take your pick! FREE RADIO SKETCH Twelve minutes of the exciting action and romance of the film with an allowance of 3 minutes at the beginning and end for picture plug are included in this free radio sketch. Just enough to let folks know about show without spoiling it for them. Copies for each member of the cast will be sent just as soon as the Radio Editor, 321 West 44th Street, New York City, hears from you.