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r =
ee a Joe. E. Brown Double
test—a search for a kid with a big mouth. They
Newspaper con
found one out west—and it gave ’em plenty of news breaks. You
san do it in your town.
(Publicity Story)
If You Have a Big Mouth
The Strand Wants You!
Mat No. 19—20c
HO’S the biggest-mouthed kid in town? Not the noisiest talker—or the gabbiest gazabo!
The
(newspaper) is hunting for the boy
the largest facial opening; the lad with the most mobile lips . * boy who looks most like Joe E. Brown, star of the First ational picture, “The Circus Clown,” which opens at the
. = Theatre on % ¢ fellow shown above found a use for his big mouth, and the bangs stopped kidding him about ' “age National was looking for te to take the part of Joe E. _ as a child in “The Circus fl x the boy pictured here serhape there’s another Joe E. Wn in miniature right here. The
RIZES FOR CUTEST CLOWNS-
prizes are waiting, and there will be two free tickets to the show for the two runners-up in the contest. Just get a picture—a kodak will do—of the boy who resembled Joe E. Brown and send it to the Kid Contest Editor of the (newspaper) before
burg can be tied up for bally material or a visit from your
clown.
SCHOOLS. PLAYGROUNDS for your heralds.
COUNTERS, WIN
DOWS for displays of kiddie toys.
KIDS’ CLOTHES make an especially = attractive (to you) display, if liberally sprinkled with ‘Cireus Clown’ stills and
copy. ENTERTAIN THE ORPHANS for good
will and = press breaks. CONVENTION TIME —heralds and spec
ial theatre parties fer conventioneers.
Playboys—and Girls!
Looking to get extra free newspaper ads?
Try the local toy and department stores. Arrange for a lobby display of play-ground appurtenances such as slides, see-saws, swings, sand-boxes, etc. Have your ushers, dressed in clown costumes, romp around and show the kiddies how to play on them. Store gets the value of lobby advertising and you get the value of their ads boosting the special exhibit.
IF A CIRCUS plays the territory .. just so you won’t say we forgot to mention it...
invite the clowns, the animals, the calliope, the... oh, well, are we telling you?
eet oe .
Top left: JEB Pub, A327; Center, JEB Pub. A324; right, JEB Pub. A325; bottom left, JEB Pub. A319; right, JEB Pub. A322.
Independence Day inspired Joe E. Brown to pose for these special photos for store ads and window tieups around July 4th. Stills are 10c
each on order direct from Merchandising Plan Editor.
If you've got the show scheduled for the
Fourth, here are some suggestions: 1. Fire-works display. 2. American Legion Band Concert.
3. Short address by Mayor, or other important official.
4. Community singing by school children.
or
Patriotic Parade to your theatre D.A.R., American Legion, Veterans of Foreign Wars, Boy Scouts and Civic
Clubs.
Invite disabled war veterans to see the
show free.
Cover every angle of this special pro
gram with news stories.
If your town is boosting the “Safe and Sane Fourth” idea, form a committee of ‘MinuteMen”’ to talk upon the idea from the stage of your theatre at the same time announcing the picture and patriotic program arranged for the celebration.
DRAWING TELLS ALL!