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3 Page Spread In ‘Life’ Magazine Is Basis For Stunt
Jean Negulesco, director of “The Conspirators,” was formerly a successful newspaper caricaturist. Recently a feature about him (illustrated here) appeared in Life Magazine and was spread over three pages. Charles Taylor, enterprising showman of Buffalo, New York, put the feature to work for him in connection with a showing of “The Mask of Dimitrios,” another Negulesco-directed
film, and the stunt proved most effective. Since
the Life feature credits The Conspirators,” it can be used to even better adantage on this film. Here’s what Taylor did:
He contacted a local newspaper cartoonist and together they posed for the press. Taylor held a **‘Dimitrios”’ press book while the cartoonist sat at his drawing board giving the local manager his ideas on caricatures of Warner stars. The stunt worked out so well that alocal department store exhibited the cartoons
by Negulesco and the Life Magazine layout as well as the local cartoonist’s drawings.
You can work the same stunt locally. An 8 x 10 still of the layout exactly as reproduced here is available for blow-up and can be used either in connection with the tie-up outlined above or can be displayed
individually in your lobby as an advance or current attention-getter. Order TC Still No. 539, 10c, from Warner Bros. Campaign Plan Editor, 321 W. 44 St., New York 18, N.Y.
RESISTOL HATS FEATURE PAUL HENREID © IN NEW NATIONWIDE DEALER CAMPAIGN
%, & starred in Warner Bros. Picture “THE CONSPIRATORS"
wears a Resistol
"Garland"
Men who seek a break from the monotony
starred in Warner Bros. Picture "THE CONSPIRATORS" wears a Resistol
of the usual, will eagerly seize this smart "Garland"
Resistol. The pugree band is with a bow, smartly contrasting in effect. It's as comfortA hat for men who want able as it is smart because of the exclusive
Resistol Self-Con
forming feature.
something unusually smart and contrasting. Like all Resistols, that 'Self-Conform
ing" feature makes it as com
$Q00 70 $00
fortable as it's attractive.
Following through on their new national campaign to feature Warners’ stars, Resistol ‘Hats now make available through their dealers the counter card (illustrated above, ceni aie ter) featuring Paul Henreid, with credits to “The Conspirators.” The card, for use in win$Q00 TO $00 dow and counter displays, is in full color. Also available, free, to Resistol dealers are 2 ad mats (as illustrated, above left and right), actual sizes: 2 Col. x 8” (224 lines); and 1 Col. x 8” (112 lines). 4--page insert folders featuring Paul Henreid and other Warners’ stars (not illustrated) with space for dealer’s imprint, are also available, free, in limited quantities. For display cards, ad mats and insert folders, write to:
Mr. Irving Pierce, Advertising Manager, Byer-Rolnick, Garland, Texas.
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