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A StuntA-Day These Ways:
LUCKY NUMBERS
The climax of “The Conspirators” takes place at a roulette table with numbers 8, 6 and 5 figuring heavily in the film’s denouement. Announce in your lobby, a week before your opening, that all holders of ticket stubs containing two of these three lucky numbers consecutively (that is, 86, 85, 68, 65, 58 and 56) will win guest seats. Your regular ticket stubs should contain these combinations in sufficient quantity to give the stunt wide general appeal.
PERSONALS
The film’s title lends itself to teaser Personals spotted in the local ' newspapers in advance of your playdate. You can use the following tags or others in similar vein:
“CONSPIRATORS against humanity! I know who you are! Beware, for I shall
expose you! Friday. Strand Theatre. Paul Henreid.”
“Wont someone help me? ‘The Conspirators’ are plotting against me! Meet me Friday, Strand Theatre, for full details. Hedy Lamarr.”
“Live, laugh and be merry —for tomorrow—only WE can tell you what tomorrow brings. See us Friday at the Strand. ‘The Conspira
tors.’ ”’
BALLY
Specify that on a certain day 3 “Conspirators’ will roam a certain district. Offer War Bond prize or guest seats to persons who spot any one of them. They should be identified by prominent characteristic — e.g., hat brims pulled far down, coat collars up, hands menacingly in pockets, etc. A variation would be to offer special prize for first person to see all three together, in conspiratorial huddle. Arrange for newspaper coverage and be sure to mention your playdate.
Special Warner Bros.’ Poster
Illustrated here is the third in the series of Warner Bros.’ special posters designed for nationwide display throughout bookstores, public libraries, schools, colleges, etc. You can tie in locally by arranging display in libraries, schools, bookstores, department stores, etc., either alone or in combination with the popular reprint edition of the book (see right). Be sure you tie in your playdate.
SA DISTINGUISHED NOVEL
by Frederic Prokosch ae
x
WV A LIBRARY SERVICE OF WARNE!
Order “Conspirators Book Poster”—5c each—from Warner Bros.’ Campaign Plan Editor, 321 W. 44th St., New York 18, New York.
Popular Reprint Edition Published
Grosset & Dunlap have issued a special reprint motion picture edition of Fredric Prokosch’s ‘The Conspirators,” the book on which the film is based, to sell for $1. The special movie jacket (illustrated here) features scenes from the film on both front and back covers, with credit to the Warner film version. A number of these jackets have already been distributed nationally by Warner Bros. to schools and libraries for display purposes, but you can secure more extensive promotion by contacting your local bookshops, department stores, drugstores and other book outlets and arranging for special displays to tie-in with your playdate, using stills from your regular Branch set.
Tie In With Film’s Song Hit
“Orchid Moon,” the song taken from the film's musical theme, is being published, simultaneously with the picture’s release, by Sam Fox Music Publishing Company and carries a special motion picture title sheet (illustrated here), featuring Lamarr and Henreid, Greenstreet and Lorre, and crediting Warner Bros.’ “The Conspirators.” In connection with a nationwide advertising and publicity campaign, the publishers have distributed special advertising display cards to music dealers featuring Lamarr and Henreid and film credit. Contact your local music shops, department stores, orchestras, school bands and radio stations to arrange for extensive plugs and be sure to tie-in your playdate.
For free title sheets, available in limited numbers, write direct to: Sam Fox Publishing Co., RCA Bidg., 1250 Sixth Ave., New York 20, N. Y.
THEME OF “THE CONSPIRATORS”, A WARNI
MAX STEINER dyries by
AL STILLMAN,
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vn SYDNEY GREENSTREET PETER LORRE a WARNER BUS. PITURE
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