We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
This attractive tie-up window was set up in New York in Trepel’s Radio City store concurrent with the run of the picture at the New York Strand. Similar display poster can easily be prepared locally.
SPECIAL SET OF DISPLAY STILLS
are available, including the three shown in display above. Order “CN Gardenia Stills’—set of 5 for 40c—from Campaign Plan Editor, 321 West 44 Street, New York 18, N. Y.
CONSTANT. NYMPH SEIS UP BIG FLORIST TIE-UP .
GARDENIA
In one of the most poignant scenes in the picture, the forlorn Tessa expresses her lost love for the composer, Lewis Dodd, by sending him a gardenia on the night of his great triumph—the debut performance of his symphonic poem. This “Constant Nymph Gardenia” is now being promoted by florists across the country ... and can be adapted in your city to an important co-op bally.
Work out this promotion with leading florist or if there is a Florists Association active in your city, have a gardenia officially named “The Constant Nymph Gardenia,” with picture and story in local papers.
Here’s What You Can Do:
¢ Set up window displays (see left) in every florist window in town.
* Cooperating florists present a gardenia corsage made up of “Constant Nymph Gardenias” to the brides of newlywed servicemen in your town during your run.
¢ Theatre presents a card to which is attached a “Constant Nymph Gardenia” to all women purchasing war bonds at your theatre during run.
* Several florists, or leading florist, advertise this new gardenia in newspaper ads, and by direct mail.
¢ Place displays of these gardenias, plus stills showing Joan Fontaine posed with them, in your lobby as well as in florist shops.
¢ Sponsor a contest in cooperation with local florist inviting women to tell in a brief letter “The Flower That Means Most to Me—and Why.”
¢ Arrange with florist to feature a special “Constant Nymph Gardenia Victory Corsage” during run. Corsage is made up ~ of a gardenia and a backing of war stamps.
promoted books.
FILM EDITION DISPLAYED IN THOUSANDS OF BOOK WINDOWS
The complete novel is now available in
book stores as a 50c movie edition, featuring a special book jacket crediting the picture (see illustration at left). The publishers, Grosset & Dunlap, are supplying all dealer outlets with a 14” x 22” window poster featuring the book cover and a scene from the picture and an 11” x 14” die-cut counter display for the presentation of the book itself. Get in touch with all local book stores at the earliest opportunity to set up a co-op campaign including. ...
¢ Window and counter displays. * Books as contest prizes.
¢ Book marks made up from ads to be ¢ Displays in lending libraries. distributed by book stores.
* Large dummy book display, plus
* Co-op dealer newspaper ads. stills, in lobby. ¢ “Free lending library” in lobby with * Blow-up of picture story (pages 4
2) in book store windows.