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The Crowd Roars (Warner Bros.) (1932)

Page scan 00025 from The Crowd Roars (Warner Bros.)

Record Details:

Title:
The Crowd Roars (Warner Bros.)
Date:
1932
Publisher:
Warner Bros.
Volume:
The Crowd Roars (Warner Bros. Pressbook, 1932)
Leaf #:
00025
Language:
English
Collection:
Pressbooks
Contributor:
Wisconsin Center for Film and Theater Research
Coordinator:
Media History Digital Library
Date Added:
August 28, 2022
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in title lettering. Love in _track with elevated rim PY THIS LOBBr! lt Was Used By The New York Winter Garden Theatre cs 5 oi Re 30: Ss: ‘ae oe aoe * %. Pe SeNERAL . VIEW —-OF LOBBY :—Plenty of speed terest billed equally with racing scenes. Lobby cards built to represent race about 2” high around colored photo _ inserts. THIS PHOTO shows the Winter Garden front. Note the actual speed car on top of the marquee. An attachment was put on the car whereby smoke kept pouring out from the exhaust pipe. Motorcycle motor used with cut-out _wide open. Very effective, it caused no little comment and neck straining from the people on Broadway. All these panels carry out the race track angle by setting the heads of the characters in a bowl like circle. : CATCHLINE: It’s a matter of life and death. Background represents racing flag with deep blue squares on white background. Speedway elevated 8” from base of board. Page Twenty-six CATCHLINE: See the delightful stars of “Taxv’ and “Union Depot” together. Love interest represented in this card. Same background design and elevated track as described under illustratior at the left. : CATCHLINE: Youth incarnate, living at a pace no humans ever attempted. You can substitute Blondell for this one if she’s box-office at your theatre. Be sure to change catchline also.