The Crowd Roars (Warner Bros.) (1932)

SPECIAL NOTICE TO EXHIBITORS WHO WILL PLAY “THE CROWD ROARS” BEFORE DECORATION DAY (MAY 30th) The Decoration Day races at Indianapolis are the most important auto-track events of the year. Undoubtedly many of the drivers who helped to make ‘‘The Crowd Roars’’ will be entered at Indianapolis. Here’s how to tie-up locally with these races:— Stage a contest to find the most popular girl (and perhaps boy) in your town or locality, the winner to receive a round trip ticket to Indianapolis with all expenses paid, including tickets to the races. With the cooperation of your local paper, you can make this contest one of the biggest exploitation stunts of the year. Furthermore the cost should be extremely low. Every merchant tied in with this contest should be given voting slips, entitling the purchaser to 10 votes for every dollar. Votes should be deposited in a box in your lobby, properly marked and kept under lock and key. A committee of participating merchants, as well as a newspaper “man and city official, should form the committee to count the ballots and announce the ' standings DAILY in each store window and also in the newspaper columns. Newspaper cooperation is highly valuable in a contest of this nature, to give wide publicity to the contestants and stimulate the voting (and the purchasing) daily. Of course, each theatre ticket sold during the run of this contest entitles the purchaser to votes. (5 for a matinee ticket and 10 for an evening ticket). Stand License Number Stunt Arrange with a local newspaper to conduct a license number stunt by which a series of automobile license numbers are printed each day in the newspaper. Owners of the cars represented by the license number are admitted free to your theatre upon presentation of their ownership certificate at the boxoffice. Newspaper gets plenty of reader interest in this stunt and should go for it. If no newspaper cooperation can be secured, stunt can be worked by listing license numbers in the lobby of your theatre with plenty of advertising plug on the stunt in your programs and on your screen. Tarentv-seven merchants and news| ings should also be announced daily from your screen. The contest should run for at least two weeks—one week prior to the opening of ‘‘The Crowd Roars’’ and one week during its run. If you hold the picture over, you can make arrangements with the committee to extend the closing date of the contest. To give this contest the proper start, a full page or double page cooperative ad should be run. (Sample layout illustrated in this Merchandising Plan). This ad should give the complete details of the contest and list the merchants participating in it. A full list of the prizes in addition to the first prize of a round trip ticket to Indianapolis over the Decoration Day Holiday should also be included in the ad. The Chamber of Commerce can be tied into this voting contest on the basis that it is a civic proposition, designed to stimulate local business. Participating merchants should bear their proportionate share of all expenses. Excursion rates will undoubtedly be available for this important racing event and the entire cost will be relatively small considering the proportionate return. If you are successful in securing the cooperation of your local railroad agency, you. might be able to get the railroad ticket free of charge. Decoration Day this year (19382) falls on a Monday, which will give the winner a fine week end in Indianapolis without having to lose any time or salary from his daily occupation. A Word About The Trailer We sincerely believe that the trailer on “The Crowd Roars” packs more thrills and has more convincing selling copy than any trailer any company has ever prepared. We suggest you ask your local Warner office to screen this trailer for you and you will agree with us that it is the most powerful single selling medium at your command. Exhibitors who have more than one theatre in the same town should arrange to show this trailer currently at all their theatres one week prior to the opening of “The Crowd Roars.” ADVERTI TIRE BO Fit All S| NG OTS Printed in three colors on “leatherette.”” Durable, weatherproof. Can be used on back tires and side tires. Plenty of room for imprinting. Will fit all sizes of tires. Priced low enough to to be ordered in quantities. PRICES 10 to 24 25 to 49 50 to 99 100 to 199 200 to 500 PRICES FOR IMPRINTING each each each each each 00%, each 1 to 25 to 50 to 100 to 200 to Shipment within 24 hours after receipt of order. Please send remittance with order or shipment will be sent C.0O.D. Order direct from DURA-PRODUCTS MANUFACTURING CO. Canton, Ohio Travel Agency IMPORTANT Tie-up Your engagement of “The Crowd Roars” is an important theatrical event in your community and should be handled as such. Make every effort to do something big and unusual in your campaign. Increase your outdoor billing. Increase your advertising appropriation. Use larger ads in the newspapers. Begin your publicity campaign 8 days in advance of opening. Reach into all surrounding communities. If you play this picture before Decoration Day, it should be easy to make a tie-up with your local railroad or travel agency. They will welcome a chance to dress their windows with stills from the picture, cut-outs of the crashes and of the stars, and a card with the following copy :— See the thrilling, mile-a-minute Indianapolis auto races in ‘“‘THE CROWD ROARS’”’ with James Cagney-Joan Blondell at the CAPITOL Then see them in real life at INDIANAPOLIS. on With “The Crowd Roars” DECORATION DAY Ask for data on SPECIAL EXCURSION PRICES you’ve got a great chance to break every box-office record your theatre owns.