The Crowd Roars (Warner Bros.) (1932)

Quite a popular ad medium these days is the bumpers Showmen used them extensively on Cheap to Printed on cardIshers can attach them to Not availHave them printed locally. of automobiles. James Cagney’s previous release, ‘‘Taxi!’’. produce and get plenty of attention. board in one or two colors. standing autos. able at exchange. Here’s how the back bumper snipes look. They get better attention at the back of a ear. Good for a current plug. Use your own judgment as to which ones you print — front or back. Street Stunt There must be several racing cars or imitation racing cars in your town that could be put to excellent use as a street stunt for “The Crowd Roars.” where you can probably hire the car and its owner by the day. Decorate the car with the banners available Contact your local garages on this picture, as well as the tire covers illustrated in this Merchandising Plan and also catchlines, play date, theatre name. Have the car driven through the busy sections of the town. Give the driver a plentiful supply of heralds or novelty throwaways for hand distribution. Your Local Haberdasher has a JAMES CAGNEY Personality Shirt which you can make one of the prizes on any contest suggested in this Merchandising Plan. Page Twerty-nine wae |Special Lobby Accessory On page........ you will find an illustration of the special 2-color 40 x 60 (black and red) enlargement for use in your lobby and on your sidewalk before and during the run of “The Crowd Roars.” This enlargement is a reproduction of Warner Bros. advertisement on “The Crowd Roars’ which appeared in every important national movie magazine as well as other magazines that cater to a movie-fan reader. By using this enlargement, you are cashing in on a circulation that reached into the millions. Price at your Warner Bros. ex DON’T FORGET TO ENLARGE THE LOCAL NEWSPAPER REVIEWS ON “THE CROWD ROARS” Enlarge these reviews for your lobby and sidewalk display. —They will be as strong as any ad copy you can write. | \ Traffie Department Tie-up The police department of every city is always willing to cooperate in any movie designated to better local traffic conditions. As this is an automobile picture, it should be easy to get permission from the police department to attach special cards to traffic standards on all busy streets. These cards should carry helpful traffic suggestions something along the following lines: Accidents and smashups, as. seen in “THE CROWD ROARS” at the Strand are avoidable IF YOU OBEY TRAFFIC LAWS The dominating lines of the above “THE CROWD such sign should be ROARS” and “OBEY TRAFFIC LAWS.” This should be in-red and the balance of the card in black, if you use two colors. Cracked-up Auto Display Get a cracked-up auto from a local wrecking station. Place it on a vacant lot or on a prominent street eorner with the following sign prominently displayed: “SMASH-UPS SUCH AS SEEN IN ‘THE CROWD ROARS’ CAN BE AVOIDED IF YOU OBEY TRAFFIC LAWS SEE ‘THE CROWD ROARS’ | AT THE STRAND” Cooperative Ad “The Crowd Roars” is a title that ties in with any commodity or product sold by your local stores. “<THE CROWD ROARS’ FOR BARGAINS” is the catchline you can use to secure a cooperative ad on this picture. A complete illustration of the way this ad will look, as well as the cuts available on this tie-up will be found on page thirty-one. You can tie up your local merchants individually by using the catchlines: “‘THE CROWD ROARS’ FOR RAWSON’S SECOND HAND CAR BARGAINS.” “‘THE CROWD ROARS’ FOR BERNIE GOODMAN’S QUALITY SHOES.” “‘THE CROWD ROARS’ FOR CROOKER’S NOVELS.” “‘THE CROWD ROARS’ FOR EVELOVE’S REDUCING GIRDLES,”’ etc., etc. BE SURE TO GET THE COOPERATION OF YOUR SPORTS EDITORS Send them daily notices giving them the names of the drivers. Invite them to an advance screening of the picture. Get their comments and enlarge them in your lobby. Send photographs of the racers to these sport editors. This cooperation is highly valuable. AUTOGRAPHED Photographs of the Stars Exhibitors are ordering them by the thousands. . Excellent for give-aways on matinees. Back can be used for imprinting ad on ‘“The Crowd Roars.” Size 8 x 10 same as press stills. Will build business and _ prestige. Cheap enough to be used in quantities. $7.50 per thousand Order direct from GORDON-BAKER PRINTING CORP., 142 W. 24th St., N. Y.