The Crowd Roars (Warner Bros.) (1932)

SE —H aN SSS JAMES CAGNEY R MINUTE ao BLONDEL _, DROAR 7] The above illustration is exact size and copy of throwaway available on this picture. Back of speedometer has fine selling copy and plenty of space for your theatre name and imprint. Send your name and playdate with your order to manufacturer. Not available from your local exchange butmust be ordered direct from manufacturer, heavy cardboard. _. 1M—$4.50 per M Suggestion to Cireuit Houses Show the trailer in all your local theatres one week before play date. _ Distribute heralds on “The Crowd Roars” at your local houses. Have an announcement placed in the lobby of your cooperating theatres. “The Crowd Roars” is an unusual picture that requires unusual treatment as suggested above. It’s big enough to back up the highest powered advertising and publicity you can put behind it. > Thirty 3M—$4.00 per M EXPLOITATION PRINTERS 20 West 22nd St., N. Y. Printed on 5M—$3.50 per M Auto Raee For the exploitation of “Taxi!” an exhibitor recently staged an auto race for cars of not more than $50.00 value. This is the way it was done: A tie-up was made with the classified section of a local newspaper and also with the town’s leading secondhand ear dealer. For four days prior to the staging of the contest, the newspaper carried stories announcing the details and prizes. At a designated time the cars were lined up at a place suitable for staging the race and the auto dealer estimated their value. Any car over $50.00 was not allowed to enter the contest. This contest proved an exceptional success, inasmuch as not only the newspapers were on hand to take photographs of it, but the exhibitor had a movie camera recording the complete race and this film proved an additional drawing power at his theatre. If you conduct this race, have the cars properly bannered and parade through the town on their way to the race track. After the race they can return and remain in front of the theatre as an outdoor attraction. Be sure to give this contest plenty of notice on your screen and in your lobby. Seldom does any newspaper or second hand dealer get a chance to put on a publicity campaign of this nature and you will find their cooperation very easy to secure. 239 WEST 39th STREET CATCHLINES It’s a matter of life — and Death... The Epic of the Sport of Speed Kings... Love fired by the fear that each kiss may be the last! Youth incarnate — living at a pace no other humans ever attempted! Forty men risked death to film it. Brings the headline thrills of the world’s great speedways. Scenes showing 14 cars wrecked—7 drivers in jured. The stars of ‘Taxi!’ and ‘Union Depot’ together in one great picture. Directed by the genius who made ‘Dawn Patrol.’ 12 of the world’s most famous race drivers in action. Dialogue is by Glasmon and Bright of ‘Public Enemy’ and ‘Taxi!’ fame. Two new stars in the making—Ann Dvorak and Eric Linden. Leaps from ecstasy to tragedy in the flash of a second. Thrills that begin where others leave off! IMITATION TICKET A facsimile of a regular race track ticket has been pre pared on this picture. A number is on each ticket ranging from 1 up. When the tickets are distributed, post two or three numbers in your lobby. Any one presenting the ~ ticket which number ealls for is entitled to free admission. This is a good way of drawing people to the lobby of your theatre. Size 2144 by 6% inches. Price complete: Order Direct From ECONOMY NOVELTY CO. NEW YORK CITY