The Dawn Patrol (Warner Bros.) (1938)

XPLOIT! START YOUR BIG BUILD-UP With This 6-Day Picture Story “Picture-Story” strips are the most popular newspaper features today. Here is the one on “Dawn Patrol” ready to plant as an advance build-up for your showing. First strip gives you an idea of its great reader-interest. Complete serial — six daily installments — photos and captions available in mats. Plant it in all city and suburban papers. Editor’s proof sheet inserted. Order mats DP-502-B; 75c from Warner Bros. Campaign Plan Editor. ‘DAWN PATROL ERROL FLYNN, flight commander, takes up a new Dawn Patrol: “I’m responsible for these new men... kids just out of school! Scattering them all over France!” SERGEANT (MelvilleCooper) : “Glad to see you back sir! "Ope you didn’t lose any.”’” COURTNEY: “Two... Machen and Blane; Scott’s unaccounted for. Here’s Machen’s buddy !” HOLLISTER (Peter Willes): “A drink? No thanks sir, I can’t... Bobby Machen, sir...he didn’t come back! Is he really gone? He can’t be! The plane was burning!” 5) A Warner Bros. Picture — with Basil Rathbone, David Niven, Donald Crisp, coming to the Strand. MAJOR BRAND (Basil Rathbone) : “Go on, Courtney, tell me I’m a murderer...that I ought to give you better planes, older men, better flyers! ..As if I could! (Continued). CONTEST ON FLYING TERMS For program or newspaper contest, offer guest tickets to readers who correctly define various aviation terms. Here are afew examples. Correct answers appear in parentheses: ceiling zero (when ground is completely obscured by sleet, fog or rain; no visibility); cold front (storm); cotton, dirt, gloom, goo (various terms for fog); early bird (pilot who learned to fly before the War); hit the silk (make a parachute jump); kiwi (ground-loving pilot); solo bird (student practicing solo flying); D. H. (type of plane used during War). USE HEADLINES TIMELY TOPIC FOR DEBATE Errol Flynn’s line in the picture—“Man is a savage animal who periodically tries to relieve his nervous tension by destroying himself” — suggests a timely subject for debate: “Is war a sociological force which is inevitable, or can the nations of the world achieve everlasting peace?” Debate can be arranged between prominent localites over the air, newspaper reporters can interview ‘biggies’ on question for feature article, inquiring reporter in front of theatre can put the question before pedestrians. PHOTO CONTEST Toast to Heroism Contest revolves around a scene from the picture, which is printed in paper. Contestants pick headlines (any size) from the newspaper and put them above the scene. Best and most fitting headlines receive prizes and guest tickets to your show. SEE COLUMNIST Invite aviation columnist to open| ing of your show. He might comment on the flying scenes and plug show in his column. And remember, he’s the guy to bombard with publicity stories on flying contained in publicity section. This photo can be used as basis of a newspaper contest in which readers are asked to make up toasts to the heroes of the air. Best ones receive guest tickets to your show. So stand by your glasses steady, This world is a world of lies, Here’s a toast to the dead already, Hurrah for the next man who dies. Candid camera fiends will go for this contest for the best snapshot of an airplane scene. Outstanding photos can be printed in paper along with name and address of snapper. Also display them in your lobby. Tie up with camera or film firm for prizes. AIR THRILLS Newspaper readers are invited to send in letters on: “My Most Thrilling Air Experience.” Best Rea aati ones are awarded prizes and guest tickets to your show. Local airline agency can be enlisted to sponsor prizes for this contest.