The Dawn Patrol (Warner Bros.) (1938)

Lobb OPENING SHOT At the opening of “Here Comes the Navy,” the N. Y. Strand fired eleven shots from papier mache cannon on marquee. Stunt attracted lots of attention. You can do the same at your opening of “The Dawn Patrol.” Shots can be made by large firecrackers from mouth of cannon, which should be reinforced with tin. Or toy powder cannons sold at all toy shops may be used for same effect. AIR INSIGNIA Insignia of various Army and Navy flying units can be displayed on large lobby board. Have your artist draw them up in full color and surround with stills The D from picture. Award prizes or guest tickets to those correctly identifying to what part of the service they belong. “EARLY BIRD” MATINEE Hour before your early show begins, plane tours town, dropping message about your special matinee. Stunt is announced in advance in papers, in lobby, and on screen. Some of the messages contain lucky numbers which, when presented at theatre, entitle bearers to free admission. INVITE FLYING ACES If there’s an Army or Navy flying unit in your locality, invite outstanding members to come to your show, dressed in uniform. Their comments on film can be used for lobby blowups, in your ads, and in radio announcements. Shadow Box Display BASIL RATHBONE + DAVID NIVEN DONALD CRISP + MELVILLE COOPER y and Front Exploitation TOY PLANES Toy models of airplanes and diri‘gibles will do much to create the right atmosphere for your lobby. You should be able to promote these from local toy dealer in return for credit in lobby. (See toy model on page 16.) Smaller models, with title cards attached, can be hung from every available chandlier and light, and underneath marquee ... where patrons will be sure to see them. FAMOUS FLIERS Surround blowup of Errol Flynn “in scene from picture with photos of such famous fliers as Post, Hawkes, Rickenbacker, Turner, Chamberlain, Byrd, Corrigan, Hughes, etc. Prizes and guest tickets can be awarded to those Transparent screen with ‘sky’ effect covers front of box. Lights inside box flash on and off. Heads of the four stars become visible only when lights are on. Miniature toy airplane exhibit can be placed on top of box. identifying these famous fliers and telling to where each flew. AIRPLANE MODEL CONTEST Contest is conducted in lobby with prizes sponsored by local toy shop. Can be run in two ways: 1. Actual models of planes constructed from parts; 2. Drawings of modern planes in crayon, pen, or ink. You'll get plenty of reaction from the kids if you can arrange to have local pilots act as judg~s. SIGNS AT LANDING FIELDS Local airports can help publicize picture. Post signs announcing your show near landing fields, on bulletin boards where plane schedules are listed. Arrange to have heralds distributed to all plane passengers. ; LITE UP FRONT Landing fields and Army Posts have large searchlights which Marquee Balloon Plane Brings Film they use for groundwork and for location of planes in sky. You might try borrowing one for your marquee. Flash it in the sky or on passing crowds at night. ACTION STILLS The following stills will give a ‘lift’ to your lobby displays. Order from Campaign Plan Editor — $1.25 for complete set of 15; individually at ten cents: DP 14, 15, 21, 24, 49, 64, L75, L86, 521, 530, 531, 534, 553, 554, 555. [13 ] It went over big on ‘Gold Diggers,’ so it’s worth a try! Arrange to have committee of celebs drive out to airport to welcome it. Usual fanfare should get the whole town talking about film. Large balloon, similar to army ‘sausage’ balloon, can be anchored on top of your marquee, with picture's billing printed on surface. Searchlights on balloon at night will add to effect.