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for Lobby and Street Ballyhoo
A FEW PLANE REMINDERS
RAY OF HERAILDS-Airplane drops hoflids over town:
Airplane on Float
SKY-WRITING—Plane equipped with sky-writing equipment writes your your message where everyone is sure to see it. A ‘natural’ for
this picture.
PLANE TRAILER—Trailer, made from heavy cloth and imprinted with title and playdates, is attached to plane and towed over town.
PLANE TALK—If plane is equipped with P.A. system, have pilot give short spiel about your show while flying through town.
PLANE DISPLAYED IN EMPTY LOT
You may be able to enlist local airport or airplane company to exhibit latest airplane model in empty : lot in town. It would mean a great deal of publicity for them and, at the same time, make a swell plug for your show. People are invited to enter plane and inspect the : 3
Real plane is placed on truck touring the town.
You can give it a dramatic effect by having
artist make giant drawing of flaming plane and mounting it over top of real plane.
latest developments’ in airplane equipment. Inside is decorated with _ posters, selling copy, and stills from the “picture. Uniformed attendant
hands out heralds as people come off plane.
‘ORIENTATOR’ IN LOBBY
You've seen them at resorts and flying schools. They're
Look over. the posters illustrated.on.page 19.and you'll see how easily the one-sheet, three-sheet, and six-sheet, can be cut out and rearranged for standees. They'll make attractive displays for lobby.and front..Also.note)the:giant head of Errol Flynn on the 24-sheet, which can be cut out and mounted on top of marquee or on lobby wall.
small airplane fuselages set inside bars with a motor attach: ment which revolves the fuselage. Latter has-a regular set of plane controls which rider can operate. If you can borrow one of these from local flying school for display in lobby or out front, you'll have a real novel stunt.
HANGAR DISPLAY
If you're planning on a plane-building
Life-Size Cutout Aviators Parade contest, have your artist construct a miniature landing field on long table . | : ) STRAND THENTRE FRIDAY
in lobby. Contest entries can be displayed on ‘field,’ with spotlight flashed on display to give night-landing effect.
MAKE A NOISE
Local toy manufacturer can supply you with recording of airplane sounds. Used in lobby, out front, on floats, the sound of zooming planes will give added.color
to your stunts and displays.
Whomus Gros cvese
ERROL FLYNN DAWN PATROL
RATHBONE: NIVEN CRISP
Backed and easel. In three styles; Black and white — 4.95 each: Sepia — 6.00 each; Full Color — 6.95 each. Order direct from Superior Studios Inc., 442 West 42nd Street, New York City. All prices F.O.B. N. Y. C.
PLANE SCREENING
It's not a new idea to have a special screening in plane, but it’s a good one, especially if newspapermen are invited to attend and write about picture! Work
in cooperation with airline company. [15]
Boys. and_ girls. dressed: as: aviators
parade through town, each wearing a letter, spelling out title of picture. Leader carries flag imprinted with theatre name and playdates. Perhaps you can arrange to have local school band lead parade. Kids hand out heralds to passers-by.