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EXPLOITATION
Window Stills
Available as set ‘oe t04e
of 4 or individuPocketbooks
ally by number.
ORDER “WIN. DOW STILLS
Standee Cut-Out In Your Lobby
Alexis Smith figure available as retouched 8 x 10
>.)
No. 687.”
to blow up and cut out as shown. Staff artist prepares suggested panel. Add baby spot and set up display in important
Lex.1099 Sportswear
corner or near box-office.
Order “Still No. 687-76.”
» »
NOBODY SEATED DURING ...
Set up a large clock and alongside list several short periods of time, as 7:35 P.M. to 7:42 P.M., etc. Copy card reads:
NOTICE!
No One Seated During These Intervals You'll Know Why When You've Heard |
THE DECISION OF CHRISTOPHER BLAKE \
Lex.1173 . Play Shoes Swim Suits T-372
Show This to City Editor!
Candid
Cameraman
THE QUESTION.
In Warner Bros.’ “The Decision of Christopher Blake,” a twelve-year-old’s decision solves a vital human problem for his elders. Do you recall making any similar decision of importance in your youth?
THE PLACE: Main and Fourth Sts.
Newsbreaks Cue Local Stunt!
THE ANSWERS. See recent news clips, right. Promote your
Mrs. Jane Doe, Hill Ave., home: “Yes, when I was ten, my father was offered a position in another town and wanted to take it; but-atter talking it over with my moth
er ene. Usb couldn’t decide whether to pull up stakes and start all over again. They asked me
own kids' poll to determine "Ideal Parents’. Work it in cooperation with PTA group, a local child psychologist, or a radio personality. Suggest a story-picture layout, like these, to your feature editor.
National Tie-Up
sa=seeeseeeepenr eve ese sees eee ee eee eweeer ees sees seeeees ee eee ee PC Fee Tee eee Tew ew Ew Kw Kw Oe eee
CONTEST IDEA
"The Decision of Christopher Blake" is
° laywright Moss Hart's sixth stage hit Radio Records ae:
One-minute announcements, and 1|5
to reach the screen. The other five are: "The Man Who Came to Dinner," "Once in a Lifetime," "You Can't Take It With You," "As Thousands Cheer" and "Lady in the Dark." Set up lobby
| or newspaper contest illustrating scenes
second station breaks; individual interviews (5 minutes each) with film stars Alexis Smith and Robert Douglas! All allow live announcement time.
| from these hits. Ask contestants to
pee : : : identify them. DE LONG'S full-page, 4-color ad (above)
featuring Lois Maxwell and crediting film appears in True Confessions, Movie Story and Motion Picture.
Order all three records from Warner Bros.’ Campaign Plan Editor,
321 W. 44th St., New York 18, N.Y.
ALL EXPLOITATION, PUBLICITY MATS, STILLS AND OTHER AIDS, UNLESS OTHERWISE INDICATED, AVAILABLE AT YOUR LOCAL NATIONAL SCREEN SERVICE EXCHANGE.
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