The Doughgirls (Warner Bros.) (1944)

EXPLOITATION IDEAS — Local ‘Doughgirl’ Wins Bond Prize Sponsor a contest to find the local girl who can sell the most War Bonds (or get the most pledges) within a limited time, prior to your opening. Award a War Bond prize to the winner. Announce the winner in your theatre on opening night. Advance newspaper announcements should play up the angle that “The Doughgirl” of today is the girl who brings home the bacon—for Uncle Sam! Arrange for newspaper and _ photography coverage when you announce the winner in your theatre. A variation which will net a bigger contest, more winners and more prizes, is to arrange for an inter-merchants contest among all local department stores, shops, etc. Individual winners can be chosen from each store represented, and a grand winner chosen out of this group. In case you work the contest in the latter way, merchants can cooperate in supplying the awards. Be sure to tie in your playdate in all cases, Bally In the film, the three “Doughgirls” are beautiful Jane Wyman, Ann Sheridan and Alexis Smith. For attention-getting bally, have three beautiful girls walk arm in arm through busy section of town, with first three persons identifying them each to receive a dollar bill as a reward. In your announcemenits, a tag line can read: “There's dough in it for you if you can spot ‘The Dougbhgirls.’ ” "MOVIE-OF-THE-WEEK: “The DOUGHGIRIS” A FASHION DESIGN CONTEST BASED ON “THE DOUGHGIRLS’ Use this syndicated picture break featuring Alexis Smith and designer Milo Anderson and crediting “The Doughgirls” as the basis for a local fashion design contest in connection with your playdate. The contest can be worked from either of two angles: 1) As a general fashion design contest among art schools, high schools, etc. with winner chosen for the best general design. Prize can be War Bond, with runners-up getting guest seats to your playdate. 2) As a contest specifically slanted toward best design for Alexis Smith. This contest can be run concurrent with your playdate with the idea that contestants must see Alexis Smith before they create original fashions for her. In this case, prepare entry forms to be given out during the film's run in the lobby of your theatre. Instead of War Bond prizes, you might promote fashion apparel prizes from town's leading depariment store or ladies’ specialty shop. Blow-up this reproduction of the picture break direct from your pressbook for lobby display, or for circulars describing contest. Starring ANN SHERIDAN, ALEXIS SMITH, JACK CARSON, JANE WYMAN, IRENE MANNING, CHARLIE RUGGLES, EVE ARDEN Hilarity and animation set the pace for Warners’ spirited adaptation of the Broadway stage success, “The Doughgirls.” High-jinks of the film version begin when Arthur (Jack Carson) marries ex-chorus girl sweetheart Vi (Jane Wyman) and takes her to Washington for a honeymoon. Overcrowded hotel conditions prompt Vi’s ex-chorus-line girl friends Edna (Ann Sheridan) and Nan (Alexis Smith) to move in, just as Arthur and Vi discover their marriage is a hoax. Additional complications arrive in the person of Mr. Slade (Charlie Ruggles), key government man necessary to Arthur’s business who incenses Arthur by paying too much unofficial attention to credulous Vi; Natalia (Eve Arden), Russian guerrilla fighter replete with shotgun who moves in with the girls; and Mrs. Cadman (Irene Manning ), the spurned but technical wife of the man Edna thought she was married to. Add Nan’s surprise at a wedding interrupted when her flier fiance contracts measles. Then shake well. The side-splitting efforts of these three lovelies to get married and their eventual success, albeit by aid of Natalia’s shotgun, result in one of the funniest films of this, or any other season, a sg i ORDER this popular newspaper feature, available all on one mat. Send forDO-Movie-of-the-Week Mat No. 501-B, 75c, from Campaign Plan Editor, Warner Bros., 321 West 44th Street, New York 18, N. Y. 10