The Doughgirls (Warner Bros.) (1944)

And Now For The Ladies... With five beautiful leading ladies, expertly and luxuriously groomed, “The Doughgirls” presents easily as many angles for special femme-slanted exploitation ideas. To start you off, here are five attractive single-column fashion features, designed for individual insertion or, by cropping the headings, for use in a regular feature layout using anywhere from two through five. The price for each mat is 10c. Order as many as you'll need from your Warner Bros.’ Campaign Plan Editor, 321 W. 44th St., New York 18, N. Y. The mat number in each case can be found below each illustration. Navy and white, an old favorite, stays at Jane Wyman, pert star of Warner Bros. gay new comedy hit, ‘The Doughgirls,” wears a two piece costume of two shades of purple, designed for her by Milo Anderson. The slim skirt and the body of the jacket are in deep, rich purple. The upper portion of the jacket is in a lighter shade of purple, checked with white. DO Fashion Mat 7101-B, 10c Beige and aquamarine are used in soft new color contrast for a simple two-piece dress modeled here by Alexis Smith, lovely star of Warners’ new comedy hit, “The Doughgirls.” Designed by Milo Anderson, the skirt is in beige wool, topped off by a fitted jacket of aquamarine in combination with skirt fabric. DO Fashion Mat 7102-B, 10c Irene Manning, currently to be seen in Warners’ comedy hit, “The Doughgirls,”” wears a deep rose colored dress designed by Milo Anderson. Heavy black lace is used to accent the shoulders and waistline. Miss Manning’s tall-crowned chapeau is fashioned from the same black lace used to trim the dress, DO Fashion Mat £104-B, 10c the top of the list as an all-year, all-round color combination. Eve Arden, currently starring in Warners’ new comedy hit, “The Doughgirls,” is shown wearing an attractive two-piece navy blue suit, offset by white gloves, checked navy-and-white Dutch style hat of stitched taffeta with knapsack type bag to match. DO Fashion Mat £103-B, 10c White is combined with turquoise blue for fresh effect in this smart two-piece suit designed by Milo Anderson and worn by Ann Sheridan in her latest Warner Bros.’ hit, “The Doughgirls. Her scarf-trimmed pillbox is in the same shade of turquoise as the deep-bloused section of the jacket. DO Fashion Mat £105-B, 10c ‘Doughgirls’ Club So many servicemen’s wives have gone back to work, either from necessity or from the simple desire to aid the war effort, that nowadays the word “Doughgirls” is synonymous with “Breadwinners. Since their interests and circumstances are basically so similar, these young women might very well be interested in meeting each other. You can help them do it — by forming a local “Doughgirls” club, with membership confined to servicemen’s wives. If such a club can be formed in your community before your playdate, be sure to invite the entire club membership to your opening night. @ Co-op Tie-Ups Tie in with local department stores and ladies’ shops on co-op displays for women’s products. You can key your displays to the following tagline: Beautiful? So is our (product)... Easy on the eye... And easy on the Dough, Girls! See "The Doughgirls” at The Strand ALEXIS SMITH WESTMORE ADS llywood Stars you know ‘ Ye Ho Here are two na tional Westmore ads both featuring Alexis Smith and crediting “The Doughgirls.” Illustrated, left, is the full page ad which appeared in Vogue Magazine. Illustrated, far left, is the American Weekly ad. Both were seen by millions of readers. Photo Feature Here’s a special photo feature, composed of six stills, captions, and accompanying story entitled “Meet The Doughgirls” that gives brief, interesting biographical notes on all five glamour girls who head the film’s cast. Order DO Photo Feature, 6 stills, 60c, from Warners’ Campaign Plan Editor, 321 W. 44th St., New York 18, N. Y. RON COMES THIS SENSATIONAL “HP FOR A LHVELIER You — Re aR prwder gad supe. Keeps As Kanplere your makeugs with Hause of Wesnners’s fart lipstick, Rusia. Face Powder and Lecase Fach Gc: plus tax 12