The Doughgirls (Warner Bros.) (1944)

Here’s What New York's Hollywood Theatre Did WITH ITS MARQUEE... 1-MINUTE ANNOUNCEMENT ANNOUNCER: This little Doughgirl had glamour... This Little Doughgiri «had fun... This little Doughgirl had jewels galore... But husbands the Doughgirls had none! (WHISTLES LIKE A "WOLF") (THEN) Here they come! Those three beautiful glamour queens..."THE DOUGHGIRLS!" You've heard about them! (Who hasn't?) You've raved about them! (So did the ¥F.B.I. !) They kept Broadway laughing for two solid years... Now they'll make you roar...in the season's newest screen riot... It’s Warner Bros.' laugh hit, "THE DOUGHGIRLS!" which comes to the Strand Theatre Friday...with a glittering cast of fun-making stars that An interesting and visually exciting marquee (as illustrated above) was includes Ann Sheridan, Alexis achieved by New York's Hollywood Theatre by the simple use of stars’ Smith, Jack Carson, Jane Wyman, names and title in rich and striking color contrast. Against an eggshell Irene Manning, Charlie Ruggles... enamel white background, the stars’ names were in royal blue and the and Eve Arden... A whale of a Broadway Show...becomes a whopper of a Warner Bros.' -picture...when three lovely brides who have everything...except grooms !... set out te paint the town.. what | AND ITS ADVANCE LOBBY FRAME... they end up with...besides husbands...is the daffiest: bit of highjinks you've ever seen... So don't forget! Cancel alt your other plans. for Friday...so-you can keep your date with "THE DOUGHGIRIS...." at. the strandse. .t film's title was in magenta. Smart and simple, too, was the Hollywood Theatre’s advance lobby frame (left). Using the same color scheme as on the marquee, here again the display credited the film’s long list of stars. But the frame also sold the comedy angle with copy that read as follows: 30-SECOND ANNOUNCEMENT lst ANNCR.: (MONOTONE, LIKE POLICE CALL) Calling: all” cars...e¢alling ail cars... Proceed at once to the Strand Theatre... Riot reported... Riot reported (STARTS FADING) at the Strand (FADES) “The screen riots with laffs as... they paint the town red — blonde and brunette! 2nd ANNCR.: (FADES IN) Ho-ho-ho... I'll say Ann Sheridan: How Luscious! . .. and tt sva riot). It's "Ths DOUGH how she makes trouble in ‘The GERES 1%.” Don’t. miss tt, folks Doughgirls’’! It's the funniest film in years! Alexis Smith: How Lovely! . . . and ite Ene Re ee ee ney how she can kiss in “The Doughlaughing for more than two years. ‘rls’! ...The film will make you roar, as te those three beautiful, lovable, . Jack Carson: How Funny! ... and dizzy dames set out to paint the how he cries “Help!” in “The town... There's a topnotch cast, Doughgirls”’! ee eS ea ee Jane Wyman: Howl-arious! . . . and how she makes mistakes in “The Doughgirls’! Smith, Jack Carson, Jane Wyman, i ; } Irene Manning, Charlie Ruggles and Irene Manning: Why tired business men leave home! Eve Arden... It's one whale of a Charlie Ruggles: Just a good time Charlie! comedy! Be sure to see it... Eve Arden: A Russian .. . rushin’ for men! "THE DOUGHGIRLS"...at the Strand eae From the stage play by Joseph A. Fields that had Broadway in roars for two solid years!” 15-SECOND ANNOUNCEMENT ANNOUNCER: You've heard about them! (Who LOBBY POLL hasn't?) You've: raved about: them! (So did the F.B.I.) Now they're : fe a Clee : here! "THE DOUGHGIRLS!"...at the Warners’ three ‘DOUGHGIRLS” are distinctly representative of Strand Theatre. Don't miss this three different styles of feminine beauty. Ann Sheridan is redeigED er Ol BAe Tatar ee eth es headed; Alexis Smith is blonde; and Jane Wyman is brunette. A glittering cast of stars that in2 3 cludes Ann Sheridan, Alexis Smith, laugh-getting lobby gag can be worked easily by spotting three Jack Carson, Jane Wyman, Irene beautiful local girls, red, blonde and brunette respectively, in your Ce re ee . gs Eve lobby for one night or for the entire week prior to your playdate. Paehis«s.Don* orget!... Warner erate ‘ j Bras: © newest iconedy-hit. os ThE Distribute ballots to the men in your audience to determine whether DOUGHGIRLS !"...at the Strand gentlemen still prefer blondes. The result can be posted in your Theatre...now! lobby on opening night. 14