The Dragon Murder Case (Warner Bros.) (1934)

MORE SHOWMANSHIP IDEAS FOR YOU Low Cost Teaser Novelty ADDRESS: CLASSIFICATION NO. PRECINCT NO. REPORT NO. DATE 15886 August 11 Disappearance in swimming-pool- known as the "Dragon Pool"- under mysterious circumstances. CaszEin CHARGEOF: Philo Vance, played by Warren William in "The Dragon Murder Case"=--coming to the Strand. B-847 Wd REMARKS;, Printed on heavy, cardboard stock. Prices are IM—$2.50; 3M— $2.00; 5M—$1.75; 10M—$1.50. Order directly from ECONOMY NOVELTY COMPANY, 239 W. 39th St., N. Y. C. TELL’EM THIS WAY— Three ideas devised to arouse curiosity and leave an urge to see how it all comes out in the picture. Easy to work out and inexpensive. 1—Newspaper contest. Tickets for correct solutions. 2—Lobby display. Use still blow-ups or in original size with accompanying copy. 3—“Police” flier. Reprint this layout with small cuts of characters listed by still number. Distribute all over town. Stills 10c Each—Order fromEditor,Merchandising Plan CHARACTERS AND EVIDENCE IN ONE OF THE MOST SPECTACULAR AND DIABOLICAL MURDER CASES OF MODERN TIMES—OBTAINED BY: “Philo Vance”’ played by WARREN WILLIAM Still No. WW 84—10c WHO IS RESPONSIBLE FOR THIS CRIME? “Montague” dives into the Dragon Swimming Pool on the Stamm estate. He does not come to the surface and no trace can be found of his body. (Played by George Meeker.) SUSPICION POINTS TO “Rudolph Stamm” —Millionaire and collector of rare trop played by ical fish and sea serpents, who is violently ROBERT. BARRETT opposed to Montague’s marriage to his Still No. Barrett 5—10c daughter “Bernice.” “Detective Heath” played by EUGENE PALLETTE Still No. KC Pub. A—10c “Bernice” —heiress to the Stamm fortune, whose played by hand in marriage was also sought by MARGARET LINDSAY “Greef.” Still No. ML 137—10c “Greef”’ —Montague’s rival for the hand of played by Bernice, so he can marry into the Stamm WM. DAVIDSON Still No. DC 104—10c fortune, also sought by “Kirwin Tatum.” —a dissipated and disreputable young ne’er-do-well. who would ‘stop at nothing to gain his ends. His dinner partner was “Ruby Steele.” “Kirwin Tatum” played by GEORGE E. STONE Still No. DC 212—10c “Ruby Steele” played by DOROTHY TREE Still No. DT 65—10c —who was constantly making unpleasant remarks about Montague and remarked to the victim, as he was about to take his fatal dive, “I hope you: never come«up.” Miss Steele, however, accuses “Leland.” —a family friend, who openly -disliked Montague, “Leland” is held under _suspicion because he telephoned police headquarters..and puts everybody under a suspicious light when interrogated by Philo Vance, “Leland tells” about “Mrs. Stamm.” *“Leland”’ played by LYLE TALBOT Still No. LT 61—10c “Mrs. Stamm” played by —erratic old lady, who has queer mental attacks and talks incoherently. She claims HELEN LOWELL to have seen the crime committed by a Still No. Lowell 1—10c monstrous dragon. FOR THE SOLUTION OF THIS BAFFLING MYSTERY SEE S. S. VAN DINE’S NEWEST THRILLER—“THE DRAGON MURDER CASE” — (DATES). .— STRAND. Page Four Famous Sleuths Picked by Fans Lead publicity story tells the whole story. Clip it or copy it and show it to your newspaper editor. Added to the famous detectives named can be that of a local ‘dick’? who has done himself noble. (Publicity Story) News Offers Free Tickets In “Noted Sleuth” Contest Who have been America’s outstanding detectives? Have they been real personages, or figments of an author’s imagination? Because everyone is interested in detectives, and reads detective stories and stories about detectives and their works with avidity, the .......... (newspaper) will offer a series of valuable prizes for the best answers to the question “Who is the greatest detective in history, real or fiction, and why?” Everyone knows about Allan Pinkerton and William J. Burns, both of whom left the U. S. Secret Service to found detective agencies of their own. Were they greater detectives than Philo Vance, the creation of S. S. Van Dine, most widely read writer of detective thrillers, whose latest and greatest novel, “The Dragon Murder Case,’ will open at; the eS... F.. Be, cre Rg Theatre Van Dine’s “Kennel Murder Case” won the New Movie Magazine gold medal for 1933. His super sleuth, Philo Vance, is today a household word, comparable only with his famous predecessor of fiction, Sherlock Holmes. Could either of these two great detectives of fiction or the two noted in history have done better than youthful Melvin H. Purvis of the U. S. Department of Justice, Beginning tomorrow this newspaper will print a photograph of one of the five great detectives named. Readers are asked to state which, in their opinion, was the greatest case ever solved by them, and to tell why in not more than 50 words. The best answer reaching the Contest Editor of the .........0.0..0....... (newspaper) before 6 P.M. of the day following the appearance of the picture will receive two tickets COBERO7 fs. es. Theatre to see Warren William as Philo Vance in “The Dragon Murder Case.” RELIABLE CLUES I. Book stores and libraries. 2. Teaser cards and street snipes. 3. Advance teaser adv. underliners. 4. Philo Vance does a “Raffles” for street stunt. 5. Exhibit of police devices used in crime detection. 6. Newspaper headlines on notorious crimes. Heralding the Picture You know how to use this valuable advertising accessory. Above you see it folded to 6” x 414”—-your imprint space on the entire back; when opened (as shown on _ the right) it measures 6” x 9”. Printed in multiple colors. 1 to 5M, $3 per M, Over 5M, $2.75 per M. SO RUEE BOMBERS TORE Ask to see a sample Y OSs EX €. WA NEG RADIO SKETCH--FREE Radio fans like mystery-dramas and_ this sketch has what it takes to get those mystery fans. Dramatization is only fifteen minutes, but includes plenty of plugs for the picture. Write: Merchandising Plan Editor, Warner Bros., 321 West 44th St., N. Y.C. Al T Standee From Six Sheet “WILLIAM < yg ems S.S.VAN DINES Hand this layout to your poster artist. display with plenty of color and animation. transparency flashing green and red silhouettes of dragons. He knows how to trick up the Circle on top can be a