The Famous Ferguson Case (Warner Bros.) (1932)

HOW TO USE THE NEWSREEL TRAILER The trailer on “The Famous Fergusox Case”? opens like a newsreel with a title that reads: “EXTRA! Last minute news flashes of the Famous Ferguson Case.” Scenes with running dialogue follow. Not until the introduction of Joan Blon dell in one of the dramatic highlights of the picture does the audience realize they are looking at a trailer. Grab this one quickly. BE SURE TO CUT If INTO YOUR REGULAR NEWS REEL! Newspaper Clues Contest An unusual newspaper contest is to give the audience the important clues as found by the police in "The Famous Ferguson Case’’ and ask them to submit their idea as to who committed the murder. It would be to your advantage to have this contest run prior to the opening of the picture. However, the picture does not tell how the murderer is detected and the contest can be run during the week of the showing. Here are the important clues to give to the readers of the newspaper: ‘“‘Mrs. Ferguson is found in bed gagged and bound. Her husband is found dead on the floor with a bullet in his chest, that was aimed by someone in front of him. There are no gun powder marks on his pajamas. The window is_ open. Some jewelry has been stolen, but the bigger part of it has been left over. Mrs. Ferguson was known to have had a quarrel with her husband upon his sudden return from a business trip that afternoon. It is also known that Mrs. Ferguson was out driving with Judd Brooks early that afternoon. Mr. Fergeuson is a prominent club man and is known to have had no enemies.’’ Newspaper should offer attractive prizes both cash and in tickets to see ‘‘The Famous Ferguson Case’’ for the best 500 word solution of the crime based on the above elues. Still another idea is to offer prizes for the best 500 word human interest report by an amateur reporter of the above crime. Special Instruetions Regarding The Trailer “The Famous Ferguson Case’’ trailer has been prepared in the form of a news reel with running dialogue behind the scenes. It is good showmanship to eut this trailer into the news reel. It opens with a regular news reel title and shows the court house scenes,’ the arival of the newspaper men to cover the trial, Mrs. Ferguson leaving the court house for the county jail and other things that are typical news reel material. Not until the trailer is well under way does the audience realize that they are seeing scenes from a forthcoming picture and an important one. The trailer ends with a series of dramatic highlights of the picture and is one of the most convineing pieces of advertising that has ever been put on film. Show It To Your Newspapers! “The Famous Ferguscu Case’’ is a newspaper man’s angle on a sensational murder trial. It is the first authentic motion picture of newspaper reporting that has yet been produced. It was written by Courtenay Terrett from his experiences in reporting lovemurder cases for the New York World. Without a question of a doubt every newspaper man in town will see at a glance the prestige-value of ‘‘The Famous Ferguson Case’’ to his profession. It is, therefore, to your advantage to enlist the aid of your local press prior to your opening day. Arrange a special preview for the leading news men in your town. Invite not only the movie critics, but the editor, business manager, general manager and editorial writer. If you try hard enough you ean probably promote editorials about ‘‘The Famous Ferguson Case.’’ If you had any trouble at all with your newspapers. with ‘‘Five Star Final,’’ show them ‘“‘The Famous Ferguson Case,”’ they ’ll praise it to the skies! 4 YEWSPAPER SLANG Below i list of newspaper expressions that you can use in several w 1. A.M sar M.S_—Morning and afternoon papers. 2. Add a4 Continue story on new sheet of paper. 3. Banker@ #. Headline across first page of paper. 4. Bluppy} go. Preliminary statement about an author or book. 5; Bulldog | a An early edition. 6. Byline, Boe Writer’s name under heading of story. ves Bulletin a Brief important lead on a story. 8. Boia To make little stories out of big ones. 9, Bug Ee A telegrapher’s key. 10. Brewis, Ge When a story is printed. ll. Badges 2k Worn by reporters to gain admission. 12. Conga] fee To get the story. 13. Degg Ee Last minute a story can get in. 14. Dewi Wa Printer’s helper. 15. Kiltgey We Short copy to fill space. 16. Galley Story set up for proof-reading. 17. Chostaa Wo When the pay comes. 18. fume Stories carried over from page one. 19, Leqgm fy The first paragraph of a story. 20. Kit pp To stop printing of a story. 21. Legg He Runs down the news and phones it in. 22. Olt ae? Ge The managing editor. 23. Musee Wis. The editor’s supreme command on copy. 24. Stet we, GF Term meaning “let it stand.” 25.. Pie ee Mixed type. You ¢ use them as a special publicity story on ‘‘The Famous F son Case.’’ You ¢ ise them in your program. You ¢ ise them in the form of a contest asking the contestants t0 e the definitions of the slang words together with a letter telli chy they want to see ‘‘The Famous Ferguson Case.’’ BANNER THE WHOLE UNCENSORED | TRUTH ABOUT THE FAMOUS FERGUSON, oY; _ Exeent for marquee and lobby hanging. Size 20 by 30 inches arprinted on strong, durable canvas. Comes with eyelets. Brant colors. } PRICE 50c¢ EACH Do N Order Banners or Drapes from Exchange! Available Only from VERO FLAG-BANNER CO. 2 East rd Street New York, N. Y. | Send Cash with Order or C. O. D. Get Im On This! SANTZEN KNITTING MILLS JOAN BLONDELL and WARNER BROS. National Tie-Up Get in touch with your local Jantzen bathing suit dealer NOW. He has plenty of accessories for window tie-ups and cooperative advertising! He also has stills of Joan Blondell, newspaper mats, twenty four sheets and window cut-outs. He Is Waiting To Help You Put Over “Fhe Famous Ferguson Case” Put this card under the glass of the ticket window: THE FAMOUS FERGUSON CASE goes to the jury at this theatre. NEXT WEEK Page Eleven