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HERE’S THE COMPLETE STRUCTURE OF YOUR CAMPAIGN
Your date set, make your showing a great civic event! xkkK*
Contact every patriotic and civic organization in your locality— American Legion 4 Posts, Rainbow Division, 69th Chapters, Women’s Auxiliaries and other groups!
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Preceding your opening, arrange for a “Fighting 69th” get-together or dinner. This to be widely publicized in the papers and over the radio!
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Another way to build up interest for your showing is to have Kiwanis, Rotary or other local service clubs, dedicate luncheons in honor of “The Fighting 69th.”
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After your opening, your next promotion should be a “Fighting 69th” Ball. Proceeds may be appropriated to the charitable work of the sponsoring committee!
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An important part of your program should be the dedication of this picture, by the unveiling of a tablet in the lobby of your theatre. A blow-up or reproduction of the back cover of this press book may be used for that purpose!
| kkk Get busy with an advance mailing and radio campaign. Copy for letters to patrio
tic groups and womens organizations appear on page nine. The same copycan be
adapted for short radio talks. x KKK
Literary groups, will be interested in this picture because Joyce Kilmer, the famous poet and writer is faithfully portrayed by Jeffrey Lynn. This should also interest school authorities and lead to getting extra after school patronage.
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And don't forget, everybody loves a parade. For this st local Boy Scouts, American Legion Post Band, Veterans’ Ave_e.u.._._,
—sews 2UIDS Ad
real hullaballoo through town to your theatre on the night of your opening! = kkk k
With everything you do to sell and exploit this picture, be sure to stress its entertainment qualities. “The Fighting 69th" brings to the screen the story of history’s heroes and their dramatic adventures and hilarious escapades which brought them fame and glory. It's a great entertainment to be enjoyed by men, women and children—a screen attraction to set this whole cockeyed world laughing again!
AN OPPORTUNITY TO STAGE YOUR GREATEST EXPLOITATION!
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