The Fighting 69th (Warner Bros.) (1940)

PLAY IT UP BIG IN AND AROUND YOUR THEATRE! USE 24-SHEET AND ADS TO DRESS UP YOUR FRONT Start it off big by dressing up your front along the lines suggested in the illustration at right. Starting with the marquee, the insignia at top is the authentic 69th seal and can be reproduced as shown with flags on either side. Regimental banners can be borrowed from local armories, etc. three names, title and star heads on marquee front are taken right off the 24-sheet, cut out and mounted. The panels on both sides are blow-ups from the ads (see inserted ad section), the figures in some of which making excellent cutouts. GENERAL LIEVTENANFGEN. ‘MAJOR GEN, BRIGADIER GEN. % A GOLONEL LIEUTEN.COLONEL MAJOR CAPTAIN FIRST-LIEUTENANT SECOND LIEUT. ; CHAPLAIN a TECHNICAL FIRST = STAFF SERGEANT MASTER SERGEANT SERGEANT SERGEANT — PRI CORPORAL rR ak CANYOU IDENTIFY THE RANKS THESE INSIGNIA REPRESENT? NAME THEM ALL AND WIN FREE TICKETS TO SEE 77 4 THE FIGHTING 69h’ FIGHTIN’ FIGHTIN’ FIGHTIN' JAMES CAGNEY: PAT O'BRIEN GEO. BRENT APICTURE AS UNAIVALLED, AS UNBEATABLE, AS THE REGIMENT WHOSE NAME IT BEARS. LOBBY CONTEST to identify officers’ uniform insignia. Identifications are shown for your use. The = X, OFFICIAL MEMORANDUN S Sek RIVATE MO’ REALLY pane N yf | ORE WEEK K.P. DUTY FIGHTIN’ FIGHTIN’ (g 1 A) JAMES CAGNEY PAT O'BRIEN ( | bs SS) GEORGE BRENT iv on ———— “/\ FIGHT LOBBY STUNT that speaks for itself. Variation would be a potato peeling contest in your lobby with ‘men and women competing. Novelty good for breaks. IE ING 69th COEUR bones a ooenee METER = WHAT ARE THESE MEDALS ? FOR WHAT ARE THEY AWARDED ? GUEST TICKETS FOR COMPLETE SETS OF CORRECTANSWERS. =| uN SEE “ THE FIGHTING 69+h FIGHTIN’ FIGHTIN! N JAMESCAGNEY PATOBRIEN GEO. BRENT IF IT'S A FIGHT, THEY'RE IN {T! IF THEY'RE INIT, MAN—THAT'S A FIGHT! FIGHTIN’ SECOND LOBBY CONTEST to name medals. Contact local service group to borrow medals. LET THE IRISH KNOW Make sure: all the Irish in your neighborhood know you are playing this picture about “the grandest bunch of Fightin’ Irish in the whole cock-eyed world.” Posting heavily in Irish communities, distributing heralds at Irish dances and affairs, ads and publicity in Irish publications, etc. will do the trick. CONTEST QUESTIONS Questions for newspaper quiz or mount them on large card for show window. SEE THE GREATEST BUNCH OF FIGHTIN’ IRISH IN THE COCK-EYED WORLD — AND SEE THEM FREE! Write your answers to the following questions on a post card and mail at once to Manager Lee of the Sheridan Theatre. The first TEN correct lists of answers received will be awarded a pair of free tickets to “THE FIGHTING 69TH." Get them off tonight! Who was John L. Sullivan? Who is George M. Cohan? Who was Tom Moore? Who was Francis P. Duffy? Who was Joyce Kilmer? Who was Michael Collins? Who was St. Patrick? Who is James Cagney? eos So ole eR = ANSWERS: I. Broadway playwright and star. 3. Irish song writer. 4. Chaplain of "The Fighting 69th." 5. Soldier poet. 6. Irish patriot. 7. Patron Saint of Ireland. 8. star in ‘The Fighting 69th.’ Heavyweight champion. 2. Screen [7] IRISH NIGHT How about an “Irish Night’’ at your theatre during your run of the picture? The Irish are famed for their story telling and their jokes in which a Mike and a Pat figure; their dances and songs. Audience or board of prominent Irish judge contestants. Announce contest in your newspaper ads, theatre front, displays and programs. IRISH LUCK CONTEST “Tis the luck of the Irish” is a well-known line and your cue for a daily newspaper feature with the sons of Erin submitting accounts of the luckiest incidents in their lives. Title the feature: “‘Luck-of-theIrish.” Award guest tickets to daily winners. Use all entries for display in your lobby with picture stills. IRISH VETS SEE FILM Get to the Irish war veterans to see the picture. Cue your appeal with the line: “See the grandest bunch of Fightin’ Irish in the whole cock-eyed world.”’ Local American Legion headquarters can help.