The Finger Points (Warner Bros.) (1931)

ee ee om ates oe Here's Your Exploitation. Stunts And Ideas Backed By Years Of Showman Experience. Build Your Publicity Campaign Your Exit Banner—Simple! Effective! CRECHARD “The Finger Points” is a newspaper story and therefore a > <a : Pees Sele contest on the BIGGEST NEWS STORY OF THE WEEK is a natural for publicity. on Biggest-News-of-Week Contest AITHELMESS “THE FINGER POINTS” with Fay Wray, Regis Toomey, Robert Elliott Secure co-operation of your newspaper which will print an opening story, offering prizes in co-operation with the theatre, for the best live-news story sent to the newspaper during the week. Stories will be printed daily—one or more. At the end of the week judges chosen from prominent citizens will judge the stories—awards will be made from the stage on speciEnlarge stills or similar ad illustration as with the corresponding lobby frame shown fied night. important material or civic news should be eligible. Wowing Marquee Display Have a huge and bony hand with pointing finger about half the width of the marquee made of light wood or compoboard and set so as to turn with the wind as a weather vane does. Paint the hand green and on each side letter in white “THE FINGER POINTS.” Properly set, this will turn with the least wind. At night have alternating lights of green and red play over it. If you cannot get the revolving pedestal, set the hand on your marquee in a fixed position. This stunt is too good to overlook. Teaser Campaign Make up half sheets as follows :— “THE FINGER POINTS— YOU’RE THROUGH, KID— GET ME?” Post these half sheets three days _geLury we Upelilgs— SLipes are pasted over the balance of the space available RICHARD BARTHELMESS IN “THE FINGER POINTS” GREATEST GANG EXPOSE OF THE SCREEN. Your theatre name and play date should be included in the last part of the billing. Smashing Lobby Cards — Graphic Cleverly designed, forcefully executed and beautifully colored are the 22x28 and 11x14 Lobby Cards on “The Finger Points.’ They are the strongest lobby attractions you can use. Novel Lobby Display Cover the walls of the lobby with the most glaring red paper you can find. On the paper hit-or-miss paste pages torn from various newspapers which display scare heads about crime—racketeering, killings, robberies, and so on. Choose the most lurid lines to be found, the sort used in the tab papers. Write in straggling characters on the red between the scare heads, the words “THE FINGER POINTS,” “YOU’RE DONE, KID,” “WHO SAYS WE CAN’T KILL A REPORTER,” “COLD TYPE WAS HIS CHALLENGE — HOT BULLETS THE ANSWER,” “RICHARD BARTHELMESS AS THE REPORTER WHO WENT WRONG—AND PAID.” In case of a spot notice which does not give you time to look up papers with scare headlines, have your printer set up lines such as those above and others: CRIME EXPOSE —BARTHELMESS’ BIGGEST ROLE—THEY CAN’T KILL A REPORTER — GRIM, GRIPPING, GREAT—YOU’RE ON THE SPOT, KID—THE FINGER’S ON YOU— IT’S POINTING RIGHT THROUGH YOU — WHICH? A DEAD NEWSPAPER MAN OR A LIVE COWARD — HUSH MONEY MUST BE PAID WITH INTERDST. Page Two It is not necessary to confine news to crime. Any | BANNERS ~~ RICHARD vr BARTHELMESS IN HIS GREATEST DRAMATIC HIT THE FINGER POINTS A First National & Vitaphone Picture A brand new type of banner! Bright gold satin with black lettering and design. Size 35 x 55 far indoor use only. There is also a special outdoor banner size 25 x 36 of same color and design on satin-finished oiled-cloth. Weatherproof, durable, economical, Following are the prices (complete with pole and cord): Indoor Banner______.____..__-__-..__--.___-$4.50 Outdoor Banner 1.50 We recommend these without reservation. Order Direct from Manufacturer LOUFT BROS. 5523 Illinois Ave., Wash., D. C. below. Mount head and hand on deep purple ground with face in yellow and shadow ~ in dark purple. Playdate should be vermillion in white circle. Title and cast in yellow and star’s name in white with entire background deep blue. Bars should be in yellow and purple alternately and lower ground in cream color. CATCHLINES CAN’T KILL A REPORTER? SAYS WHO! & % % % HELL LURKS BEHIND THE HEADLINES! tb hb COLD TYPE WAS HIS CHALLENGE! WAS THE ANSWER! % *% % % THE STORY NO NEWSPAPER DARED TO PRINT! & bP he & HELL TO PAY FOR HUSH MONEY TAKEN! &¢ FF bk & RIPPED FROM FRONT PAGE SCARELINES! % + % % HOT LEAD COME CLEAN OR I’’LL PUT THE FINGER ON YOU! + % % % DEAD REPORTERS TELL NO TALES! : % % %& ae a POINTS Al. YOOr > = &¢ F BR & YOU CAN BID YOURSELF GOOD BYE FINGER POINTS AT YOU! po Re ‘ r USE THIS THROWAWAY?:: — In this press sheet you will find an imitation “ta}loid newspaper that was used in the advance campaism on “The Finger Points” at the New York Strand. ‘They are available direct from GORDON-BAKER PTG. CORP. 146 West 24th Street at the following prices:— 3,000 Inte @ ee $12.50 per M New York 10000 tote er 10.50 per M 15000 Jots=@ 22 en eee 9.00 per M 295000 1088 ee 8.00 per M These prices include changes in Theatre names and Playdates MAKE YOUR LOBBY SELL— Use These Frames RIPPED OUT 0 HEADLL \ GcFINGER RICHA POINTS The FINGER POINTS Head of Barthelmess and a still of the hand is available at your exchange. Follow this color design: Background and hair in black with face in flesh tint; shadow in green with highlights on face and hand in yellow. Name in vermillion and title dark blue on white panel; bars in purple and vermillion and copy yellow on black. Enlarge Ad No. 11 or Still No. “Finger Points 57.” Background black, newspaper stone gray with black type; star’s name. dark blue, title in vermillion in white circle. Catchline in red and heads in flesh tint; copy below should be black on _ brilliant yellow. he FINGER POINTS Use still “Finger Points, Pub. H” and color hair, eyes and eyebrows black with shadows in buff. Background in rich blue with circles in purple, white, emerald and yellow. Title panel white with star in vermillion and title dark blue; copy at base purple on yellow. Use Ad No. 12. Background black with Barthelmess in different tones of blue and hand in dark green. Star’s name in yellow and title vermillion on white. Copy panel cream tint with lettering in red and deep blue. These frames though simple in design are most effective—with them in your lobby you have a mark of rea! showmanship.