The Finger Points (Warner Bros.) (1931)

Every Book Sold Is A Plug For The Picture. U Ses Your Dealer NOW With These Tie-Ups! What A Book Jacket! | apourtHepoox! | How To Dress Windows “The Finger Points” is as sensational a novel as a photoplay. It carries more punch and thrills than any other story of its kind. John Monk Saunders and W. R. Burnett wrote the screen story; Guy Fowler dramatized it in fiction form. B « cat AON HN e he fEe 32 tar se Get a copy and read it. You’ll be convinced! ! Book Marks The above unit is available to all book dealers Arrange for a tie-up with your | through Grosset & Dunlap, 1140 Broadway, N. Y. It book dealer where he will supply | has an easel back and can be used for both window and you with attractive book marks 2 ES ss i for you to distribute among your | Counter display. For a truly convincing window dis patrons and which bears a sales| play let your dealer follow the plan herein outlined: ae ae ae On a colored background mount twelve stills from the picture neatly arranged, allowing plenty of space Insert Heralds for your theatre name, playdate and cast. By using In return for your co-operation | this display as a center, supplemented by the unit above the dealer will undoubtedly allow| with an attractive layout of books around it, a most to i t herald n “The eae ‘ ‘ ‘ : “ Finger Points” nayoEn ng sold | Striking effect will be obtained. Give this suggestion to Wow To Make The Book Work For Voi prior to and during your showing.| your dealer. It sells the book and sells the show. It’s . co-operative. ees In the Lobby | Attractive Vindows Novel Street Stunt Using the window card make up Assist your local dealer to the a cateut. demory book and sive it fullest possible extent and advise him on how to make use of your a big play in your lobby layout.| ¢ytouts and stills in his window display. GANG-SLANG NEWSPAPER CONTEST Offer prizes of tickets to “Finger Points” for the first ten who send to the theatre correct definitions to the gang lingo listed below: | INGEN GE aid eArtuaAani fi IESSING CONTEST 1. Put the finger on him ee Ae .To be singled out for death. ‘ON NE <= ee Lana + Set arr wp EN he ORRIN EE BEI = RE ~ = =a Oo Un the “Spot... eT a ee paren 2bigid as “Vo. ae = Sea = . aS BS me WSPAPER LINGO Here i a brand-new idea for oe Fence a Bye eE Eee ew salie NOR Moeitg WoC a eeriene One who acts as go-between. f = a curiosity build-up. The novelty! 4. Hot Shot...............--...: Pie tleciris. ohaw ‘The Finger Points” is a newspaper story and therefore a “natural” | 18 twice the size of the above cut.) 5 rare him for @ fide. 33... Data vile which éhds ta eek fo. school guessing contest as to terms used in newspaper offices everyIt is made of tough cardboard. On 6. Take the rap 5 ein sebtet ' pe wl 3. Print on throwaways or in local paper the following list of questhe back of the card, a burr is} _ Nn. : Be se ee eee hic, ti. offering prizes of year’s subscription to the paper, tickets, ete.|glued. It is mecessary only to & sue agent mean OR On N yaper co-operation will be easily obtained because of the subject. | lightly touch the coat of a passerby| °Hot heap........-...-ss se0es Stolen automobile. Se ficials of the schools to secure their aid in making the on with the card to make it stick.| 9. Take it on the lam............ Leave in a hurry. a sag : |, | Have it distributed by newsboys or|10. Cracked Ice.................. Diamonds. ic 3 Pe SOU, PME BORE Sts she es Morning and afternoon papers. ushers, having them go out among | 11, BUDS OU oo ek cas ea Kills. Riayat kee inicio Tam hin le erste & Payne: story on new sheet of paper. the crowds, and apply the ecard to 19, Bucks Dollars SOA, ANNE le sinispkcs, oka crore oak te mises Headline across first page of paper. the backs of unsus . . Ot BRAM R Ras Sart eC ee ay, vee pecting friends. Pi shatin ES SL” | 7 aan A are SRE CMR ae Ps eam AG Prelimnary statement about an author or book. % se ° P 13. ayout ...... Ge SN a eat a A speakeasy or “joint. spi It’s different, amusing and will unRy PML ng od DERE GS oh An early edition. z ELT TION UB OR I CSE agen ds Roe deeeen oe has Initial cost of a “joint.” 6. By-line : Writer’s name under heading of story peelroy Senee re aenestne. << pe 15. Lookout : a Beat es oe ee eee eo alee : . ° fit MAO OO UE Sates SAU ore tua s bh ae cele Outside guard also called a ‘‘front.”’ er UCU oe Brief important lead on @ story. back will contain your theatre, play16. A tip Iuside infortiati er ee Te ike Ee eis oe le oe date and message. ; Be a HO Geert nside information. DN UG oe os ot ei CIE eRe Ge aie A telegrapher’s key. i les Mace ice arin Cagis ge Sarees Se a ae DNS Hecale ee eA Wie y aary foes, Buy them direct from 05. Torpeto Strong-arm man who does the dirty work. MER SUI ye ind hac ta ae eee Worn by reporters to gain admission. DARWIN F. SILBERER EO ARON EO ia ea ..++4 thousand dollars. : 12. Cover pte wen ae ee da sete eens To get the story. 609 St. Lawrence Ave. Qi Mereole™ yan = 2 a ah Ses Strong-arm man or “torpedo.”. Bais TIOUOREME See EONS eM as Last minute a story can get in. i g : : oe A on Rerake: New York City 21. tretch Resi yietan area e Term served in prison. ro ile a ae Short copy to fill space. Only $17.50 per 1,000 tmprinied.|\77) OUR oe es et Reheat TBO Galley OVa0s es Bs a ee a Story set up for proof-reading. 23. Big shot ............. 05. e eee Gang czar or “Number One.” os Sasa sat i Sa Ry ead caper t teat When the pay comes. 24. Rain im the face. ee AN To be shot down, . ° i} . Jump stories....... SA ce . «Stories carried over from page one. Red Overprint C5 Aa GUM aoe he BE es One taken for an easy mark. PO SORE Hose rae ae: Ve Nee 6 Cae The first paragraph of a story. ai SETS ISLES Se ARE Rea EE es Leh albe To stop printing of a story. On Daily DA DIP MAN He oa be aie es ke eee Runs down the news and phones it in. SE: ee OUR Aa isk BR oO} The managing editor. $50 a week for what he w { t IAS Git NS pee CN Oe The editor’s supreme command on copy. One of the attention getters that ro re BAe IS LEE NIM SEH Oo EAR esate Term meaning “let it stand.” always work is the placing of an , } ees UTI AT AY acai gi alae niece Rar oe Wigs ep EOS EN ge Mixed type. overprinted scareline in red on local $50,000 for what he kn ew! — paper, day before the opening of e “The Finger Points.” Use such lines 2nd Smashing Week! 2.280 228, -==| AGRE ' | CROSSER,” “RACKETEERS ‘GET B ee H fe [ NL fe § ) eR era RAT,” “THE FINGER POINTS AT : YOU,” “STORY BREAKS—GANG GUNS SPEAK,” “HELL LURKS IN HEADLINES,” “HUSH MONEY a ' Be ¢ E R HUSHES TAKER.” Doors open Il A.M. Sidewalk imprints and a big cast ie His typewriter was mightier than all gangland’s Get permission to paint with whiting, hands with pointing finger, leading in the direction of the theatre.| guns—dare they kill a reporter? On the hand in black or red paint fale a : UNTIL ‘ STRAND—40¢ ost [venice cece STRAND THEATRE buildings, fences around excavaCut No. 26 Cut goc Mat roc tions, telephone poles, ete. Cut No. 23 Cut 40c Mat roc Page Three