The Firebird (Warner Bros.) (1934)

“CHALLENGE TO SHOWMANSHIP” Build-Up For a New Star Ricardo Cortez Shirt Tie-Up This tie-up has been so successful on previous Cortez pictures, that we’re repeating it on this one. Everything you could want from a cooperating Mat No. 9—20c The pretty girl pictured above is Anita Louise, whe made her film debut in “Du Barry’—remember? She played the role of Mary Antoinette. Plant the still of her in your paper, asking readers to identify this charming new screen star, who is coming to the ....................... Theatre soon. It’s not as easy as it looks, because this is only her second picture for Warner Bros. Award passes for the first ten contestants who guess her name, the picture she appeared in previously and the role she played. Incidentally, this mat would make a nice scene cut. Don’t you think? Punch Dialogue Lines Here are thirteen dramatic dialogue lines from a highly dramatic picture. With the accompanying stills they make effective lobby or front display. Dorothy Tree: Who are you running after now, some woman in society? They come easily for you... it’s a pity you never learned to hold one. (Still F22) Lionel Atwill: We've been happy watching our little girl grow up...now along happy dream is about to end... as all dreams must. (Still F39) Ricardo Cortez: I thought you were the most beautiful woman in the world. ...1 made up my mind then and there, to live only to climb up to you. (Still F12) Ricardo Cortez: Ill be waiting for you tonight and every night — until you come to me — come to my apartment late — when the whole place is asleep — Pll leave the door unlocked. (Suall F13) Etienne Girardot: A shot? Do you think ’'d mind a shot?— A shot is soon over .... but for hours I’ve heard parrots, dogs, telephones, loud talk...! (Still F25) Verree Teasdale: I am the woman who visited him so often at night! (Still F51) Spencer Charters: Your Excellency, the lady seen going to Brandt?’s flat came out of your apartment. (Still F58 ) Helen Trenholme: Max is a liar if he says I went to Brandt’s flat on the seventeenth. Here is a picture of my sister’s wedding taken on that date and at which I was Maid of Honor. (Still F66) Verree Teasdale: Ill go away, John. . . . No scandal must come to Mariette’s ears. (Still F62) Verree Teasdale: Inspector, I want to confess. ... I killed Brandt! (Still F353) C. Aubrey Smith: Naturally you are a bit confused ...as a matter of fact, you’ve never been in this apartment before in your life. (Still F55) Verree Teasdale: Mariette killed him, John. She was afraid he was going to leave her. She became terrified; you see, she loved him! (Still F57) Anita Louise: No, I wasn’t afraid he’d leave me — it was I who was tired of him. (Still F9) merchant is yours. Here’s what you'll get: 1. Newspaper ad mats — —measures 75 lines x 2 columns. quest from dealer. 2. 16” x 20” counter card in brilliant colors. Smaller counter cards in black and white—5” x 9” and 3" x 6" respectively. 3, Window display card, 13" x 12", in brilliant colors. Supplied on request from dealer. 4, Price tags. Carrying Cortez name. 5, As much shirt material as desired for publicity and dressing purposes. For further information, write: MISS THEA TYLER 210 Fifth Avenue New York City Free on re 16” x 20” Counter Card Typical Window Trim for Cooperating Store Those Reviews ‘o) SZ Su ea —s . N Fe pypopy SAYS | y $e EVERYB | 7 is SWELL]| | \ s SWELL ———= SWELL SWELL —___ SWELL ee STE Uf Z Z, Z % Z 4; Z 4 y; AR Letter raves of patrons or celebs for an enlargement. Place in frame in front of theatre, laying out copy as suggested by illustration. A second frame with head, “Critics Say It’s Swell,”’ will make a good mate if you’ve room. Can be drawn to size or typewritten and blown up, using local critics’ raves. Window Display Suggest to local men’s shop that they give a window to a display of a complete outfit for a well dressed man. Copy to read, “If we were selecting an outfit for Ricardo Cortez, one of the best dressed screen stars, we'd pick the following. . . .” Drama Lovers Don’t forget that the play ran in New York and London for a long, long time. If there are Dramatic Clubs in town, let "em know with a letter telling all about the play angle. Sign Painting Radium paint will get your title a load of extra flash. Paint a big sign over your marquee with the radium paint, using big, fiery letters. At night the sign will be especially effective and be visible from a great distance. Identical signs should be placed on tall buildings where permission can be had. Letter Writing The Hollywood Reporter describes the film thusly ... “It is a distinguished product and should be sold with distinction.” Send letters to all women’s organizations in town, telling about the unusual, distinctive and dramatic film coming to your theatre. Quote from the advance reviews, reprinted on Page 2. Same goes for the Parent Teachers Association. Novelty You can make this novelty locally. Die-cut cardboard in the shape of a bird, with a match inserted through it. Copy reads: “The Firebird” and playdates. You might be able to sell a cigarette firm the back page for their plug. Ask the poster clerk for a sample herald. See one— you'll order plenty more! Page Five