The Flirting Widow (Warner Bros.) (1930)

See fp ' Dependable Contests, Ballys, Tie-ups, Needing Only Your Support To Prove Successful Jantzen Bathing SuitNational T ieup First National has tied in on a big scale with Jantzen Knitting Mills, America’s biggest and most widely advertised manufacturers of Bathing Suits. Dorothy Mackaill star of “The Flirting Widow” has just been included in this tieup arrangement. In most situations the playdates on this picture will come at a most opportune time, as Jantzen dealers everywhere will be launching their campaign for the coming bathing season and going in strong for special window displays and advertising campaigns on this seasonable product. One of the special Jantzen accessories used in this connection is a_ beautiful platinum easel art frame with interchangable photos of First National stars. This set includes Dorothy Mackaill and should be featured when you tie in with your local dealer on this particular pic ture. Jantzen also supply their dealers with another accessory that has a direct tieup with Miss Mackaill. This a most attractive shadow-box of a bathing scene and with place reserved for interchang.able display card bearing her name. This material supplemented with material from the photoplay which you should supply the dealers will aid in making the trim all the more attractive and effective from a tieup standpoint. The minute your playdate on “The Flirting Widow’ is set notify SALES PROMOTION MANAGER, JANTZEN KNITTING MILLS, PORTLAND, OREGON and ask for their exploitation aids on this particular First National player and a list of their dealers in your city. You will find 100 percent cooperation waiting for you. Newspaper Contest Here is an idea for a contest with a novel angle and will bring to light many unique solutions that will make great reading material for any newspaper. A sample announcement story is furnished here, which should be followed up with similar stories each day during contest period which should run for a full week in advance of picture opening. HOW WOULD YOU PICK A SECOND HUSBAND? Yourself In The “Flirting Widow’s” Shoes And Win Theatre Tickets Place How often have you said “there goes the “Flirting Widow” whenever some particularly attractive widow passed by. To the average observer, her every move seems to be a sizing up of each male who crosses her path, and to your mind with an appraising eye as to his possible qualifications as a second mate. Above is reproduced one of the attrac tive window and counter displays displays supplied by Helbros to their dealers Heibros Watch Tie-up We have ealled attention many times to the big national tieup with Just for the fun of the thing, try Helbros Watch Company. They have to place yourself in the flirting widow’s shoes and tell us what you would do to win a second husband, how you would profit by your first matrimonial experience and what qualifications you as a widow could reasonably demand in a prospective candidate for your heart and hand. Write your letter to Contest Editor in not over one hundred words and each day during the period of contest which closes two free tickets to witness Dorothy Mackaill in “The Flirting Widow” at the will be awarded the five best letters received daily. And we may publish yours too. Production stills that have a direct tieup value with certain commodities or dealers are a real asset in your campaign. The following stills from the regular press set on “The Flirting Widow” can be brought into play to great advantage with the stores in question. Women’s Sportwear-sweaters — Nos. Ost Ss> 19. Women’s Shoes & Hosiery — Nos. 74; 79; L164. Tea Stores-Tea Rooms—No. R646. Jewelers-pearls—No. R88. Herald Stunt The following unique method is suggested for herald distribution and a@ sure means of getting your “The Flirting Widow” message read. Copy is furnished here for envelope, the same to enclose folded stock herald, properly imprinted. These envelopes should be sealed and no imitation of connection with theatre should be made in envelope copy. In another article on this page, 1 ~~ “to your page. economical value. tration shows how it is used. The same not only safely protects the enclosure but provides for a headline or teaser message on the outside. tion of all heralds, throwaways, advertising novelties and can be sealed. IT HANGS SECURELY ON THE DOORKNOB, attracting undivided attention. This Door-Knob Envelope is ideal for use in the “Herald Stunt”? idea funished on this DOOR-KNOB ENVELOPES This unique advertising medium is called attehtion, owing to its extreme The accompanying illus It insures 100 percent distribu ORDER THESE DOOR-KNOB ENVELOPES DIRECT FROM CHANIN ADVERTISING SYNDICATE, Ine. 276 West 43rd Street, New York, N. Y. The following grades and sizes are recommended. Kraft 20Ib, No. 6% (size 3% x 6%) Price 5 to 9M $6.00 per M.—10 to 24M $5.00 per M. Kraft 20lb. No. 10% (size 43% x 934) Price 5 to 9M $6.50 per M.—10 to 24M $5.50 per M. Poster Cutouts With such an array of knockout poster designs “The Flirting Widow” can boast, their employment for cutouts is obviously your outstanding display unit for lobby, entrance and we describe a special door-knob en-|tieup window trim. Neatly executed velope available at reasonable cost that is admirable for use in this particular exploitation idea. Here is your copy for outside of envelope. IF YOU ARE A WOMAN— Wateh your husband, sweetheart or what have you! IF YOU ARE A MAN— Watch your step! She keeps everybody water— WHO, WELL, LOOK INSIDE in hot poster cutouts always have an unusual appeal but the stock posters in this instance are especially adaptable for attention arresting display units. A glance at the last page will enable you to visualize the fine possibilities of same and with very slight embellishments by your sign artist they ean all be brought into play. Neatly executed cutouts are particularly acceptable to that type of cooperating dealer who usually bar the average tieup dispiay material. Personal Column Teaser Idea Here is a little teaser stunt that will create no end of gossip and start good-natured comment when the secret of its connection with a picture engagement is divulged. Run in a special box in the “Personal Column” of your local newspapers the following notice each day until the desired results have been assured. To each who answers, mail a regular herald on “The Flirting Widow” with a typewritten slip attached reading “Hope you will meet me at the (name of theatre)”’. PERSONAL — To avoid tactics that might stamp me “the flirting widow,” attractive young lady employs this means to meet congenial male who will escort me to the movies next week. ADDRESS— (number asigned by classified ad. dept.) Page Six DOROTHY MACKAILL is one of the First National Stars | Featured in the LA FRANCE RINGS TIE-UP See “Back Pay”’ Press Sheet for complete details. Souvenir Photos Every movie fan in the world would welcome the opportunity to secure an autographed photo of Dorothy Mackaill and no better way to fill that certain off matinee or “supper” show with a capacity audience can be devised than to advertise a special Souvenir Photo Performance. These photos ordered in quantities are reasonable in cost and can be secured through your exchange. made up a_ beautiful DOROTHY MACKAILL MODEL = wristwatch that is in great demand from coast to coast. There is a Helbros dealer in practically every town and you have an opportunity to put over a corking exploitation feature in connection with this tieup. Write to Mr. Samuel J. Baril, Helbros Watch Company, 48 West 48th Street, New York, and he will put you in touch with their dealer in your territory. Full campaign material will also be mailed you and a proposition outlined whereby you can cash in on a livewire co-operative stunt. Tieup Bally Stunt The following cutlines an effective stunt simple to handle and one that should readily enlist the cooperation of a number of leading local stores. Have printed up a thousand or more paper or cheap cotton lady’s handkerchiefs on which is printed the following copy on one side. The spaces with sample names are for imprinting names of your local cooperating stores and of course you can change the hours of the “Flirting Widow’s” shopping tour to suit. The reverse side should have a single line imprinted reading “Meet ‘The Flirting Widow.’ ” Seatter these handkerchiefs all over town, particularly in the shopping district. The copy for same as given here is self-explanatory. REWARD! “The Flirting dropped this. The first person to return this handkerchief to the _ rightful feminine owner at each of the following stores where she has gone to shop (and perhaps flirt a little) will be rewarded with a pair of FREE TICKETS to see “Dorothy Mackaill in “The Flirting Widow” at the Strand. “The Flirting Widow” will be —at JONES’ DEPT. STORE— 10:30—-to “Slt “a> mm. -THOMAS’ WOMEN’S SHOP 11.30 to 12 a.m. SMITH AND BROWN CO. 12.30 to 1 p. m. SEE IF YOU CAN IDENTIFY HER. Engage the services of an attractive young women to impersonate the “Flirting Widow” and without making her self obviously connected with If you identify Widow” — who Automobile Stunt Have neat little cards printed with copy shown below, which, be“Dorothy,” merely gives the telephone number in the This number should be the ‘phone number of your box-office or of sides the name corner. some young lady with whom you can arrange to put over this stunt. On each card in a lady’s handwriting should be scribbled—‘PHONE ME THIS EVENING.” Have your distributor-place these ecards in each parked auto all over town and when any of the curious eall the number printed have the young lady who answers say—“I see you found the flirting widow’s card. You can meet her any time next week at the (name theatre).” The girl hangs up without further comment. DOROTHY (Telephone Number) _ Teaser Campaign Copy is furnished here for teaser billing, the same also being adaptable for newspaper teaser slugs and even throwaways. This copy is admirable for three, half and one sheet snipe posters, window and tack eards. Bill like a circus, let this message greet everybody no matter where they turn. Refrain from mentioning its connection with theatre or picture, in order to carry out the desired teaser idea and to make this campaign all the more effective when it WIVES! | LOCK UP YOUR HUSBANDS— OR THE FLIRTING WIDOW WILL GET HIM. WE KNOW OF ONE IN PARTICULAR THAT WILL BEAR WATCHING! A huge cutout figure of Dorothy Mackaill on marquee or at entrance or over box-office with small bulbs arranged behind eyes so that one continually ‘winks’ will sell the “Flirting Widow” idea. A shadow-box encasing similar figure with winking eye effect will also prove an attention arrester. Your sign-artist can execute a row of art panels each a sketch of some famous flirt in history. Your art dealer or library can supply the likenesses of such famous women coming under this category as Cleopatra, Helen of Troy, Mme. DuBarry, Lady Hamilton, ete., ete. A caption across the entire row should read “THESE FAMOUS FLIRTS ALL HAD THEIR DAY BUT NOW COMES THE MOST DANGEROUS OF ALL ‘THE FLIRTING WIDOW.’ ” the stunt, have her in the designated stores at the stated hours. Arrange for a reporter from the local newspaper to trail her secretly and get the story when she is identified each time. Post Card Campaign Here is one picture that positively justifies the intimate appeal of the mailing list. a high percentage of results. Dear Friend: How long since you’ve had a real good laugh? How long since you’ve been thrilled with a truly gripping love story? How long since you’ve seen and heard bewitching, fascinating © Dorothy Mackaill? Post-card copy is furnished here that is bound to win Never mind—don’t bother thinking back because they’re all here for you in “The Flirting Widow” at the Strand next week! Sincerely, The Management