The Footloose Heiress (Warner Bros.) (1937)

Stage Fashion Show A "Footloose Heiress" style show may tie in with the opening of the fall fashion season. Store might want to stage event in your lobby or on your stage. Store supplies the clothes and models; you sell the show in your ads. Street Gag Send a man around town with lipsticksmeared face, hair mussed, collar open and general disheveled appearance. He can carry a sign with copy: "! met ‘The Footloose Heiress' at the Strand Theatre." IEIRESS” Wig: ‘ yh Cut-out of Ann Sheridan to which cardboard legs are attached in such manner as to have them dangle loosely. Small motor attached to knee pivot provides the animation. Large facsimile of a daisy in lobby. From each petal blurbs from the ad copy run like this ''She loves him! (Isn't that sweet!) She loves him not! (Look what's going onl)"' etc. With each blurb use an appropriate still. Distubute Herald Take a look at the herald illustrated in this press book and plan on using it to best advantage. Insert them in magazines, give away at store counters, in packages and in conjunction with all store tie-ups. Hoiross GYuwes Dog If your paper will go for "animal stories’, promote a small dog as a prize. Play up angle that "mutt" belongs to the "Footloose Heiress" and that she is giving it away to the person who writes the best letter telling why he or she would like to own a dog. PAGE 8 xploitation CO-OP CHAIN STORE SHOPPING TIE-UP Arrange with merchants to display in their windows certain clues to indicate to contestants the trail of the Shopping Tour. The idea is for entrants to start at a specified store window at a specified time, going from window to window, each listing the names of another dealer. For example, the first merchant (a flower shop) will display a poster for the jewelry store; the jewelry store will display a card advertising the dress shop —and so on. To facilitate matters, arrange a cooperative page of the participating merchants. If a department store goes for the idea the trail should lead thru various departments in the store where special bargains are on sale. Final visit leads to your theatre. Get newspaper to assign reporter to cover the tour. Also be sure to plant pictures of contestants, and the various window displays. COPY-SLANTS AND STILL SELECTIONS For main heading use—LET’S GO SHOPPING! VALUES WORTHY OF AN HEIRESS AT PRICES TO MEET ANYONE’S POCKETBOOK. JEWELRY STORE: "When you present your fair lady with one of our smartly designed bracelets or brooches she'll be as happy as a million-dollar heiress." Still No. AS 42 showing Ann Sheridan posed with jewels. is ideal for jewelry store displays as well as ad. LUGGAGE SHOP: "Whether you are footloose or not one of our new genuine cowhide traveling bags will always be appreciated. A gift bargain without a superior. Arrange to place cards with above copy in store windows. HOSIERY SHOP: "Truly America's most beautiful stockings worn by Ann Sheridan in "The Footloose Heiress''’ So Clear, So Sheer, So Flattering." Still No. AS 4 showing Ann Sheridan can be used with this copy. In addition to promoting ad, furnish insert to go in mail with regular pamphlets. SHOE STORE: "Step blithly along with our ultra-smart kid—and patent leather afternoon pumps. You'll find them footloose and fit for an heiress." BEAUTY SHOPPE: "End curls in the off-thebrow manner or any style to match your head and facial contours. The last word in perfection." Still No. AS 71 can be used to good advantage in Beauty Shoppe window displays and newspaper ads. FLOWER SHOP: "Flowers beautiful enough to win an heiress. Say it in the manner she'll best enjoy." Still No. AN 39 a pose of Anne Nagel with flowers can be used as a blow-up cut-out in window or showroom display. Tie-up stills 10c each. Order from Campaign Plan Editor, 321 W. 44th Street, New York City. Panting Jown Red. Sell the comedy angle by having a pretty girl go around with paint bucket and brush, daubing at the back of a man who precedes her. Copy on sign could read: ''I'm a Footloose Heiress painting the town red." Runs in Cycles Put a girl dressed in evening dress on a bicycle. Have her tour the town with card attached to frame of bike. Card reads: "'l'm The ‘Footloose Heiress’ Going After My Man." 7 AER NCR, RN et KRONE: Mount a two-rope swing in the lobby over entrance. Copy reads: "Here's a new kind of swing! She swings at him, he swings at her! It's romance with a punch, laughs with a sock!"' etc. Might use two swings, each with cut-out of stars, swinging toward each other. @ Place a special transparent mirror in a corner of your lobby with card reading: “Look... See Yourself as A Footloose Heiress.'' When lights behind specially silvered glass go on, patron sees blowup still of Ann Sheridan, "The Footloose Heiress." Stop, Look, and. Read. Place sign in lobby: "Danger, Sweethearts at Work, Beware of Flying Crockery.'' Nearby place a few pieces of broken china, blowups and playdates. Daisy. Lobby. Idea Rig up display in your lobby with pretty girl behind stand passing out paper mache daisies. Copy nearby reads: ''She Loves Him, She Loves Him Not." Batch of stills brightens exhibit and ties into idea.