The Fountainhead (Warner Bros.) (1949)

Ten Million Readers Ar AMHATTUUTUSUUVUUTEEUG ETAT UTS Te \ Wit HULA HO UTE ERTL TORRE UT Ill UULTSAITEUUEUTEU IEEE UU eT Six Years After Publication Still a Best-Seller! 29th BIG PRINTING GETS PUBLISHER PROMOTION AND AD CAMPAIGN! Set to Coincide With Your Playdate! ponerinrne iceecie Pee This Still Available! Order "Book Still No. 707-6X" from National Screen This Amazing Book—Published by Bobbs-Merrill— has millions of readers racked up all waiting customers. Make sure you reach them all! eT] | fil Hil IIMI| {ll | | | UHIMII HUTT HTH Hilt! HI HIPAINUH VET TET III HHLLTHLHH| UHINAINUALGHINN HN TOTTET IWININNII ION UHUIAULAULAETNH | | 1 } Ill HVAIUANANHAIUL | Hill UINUIUUAL TTT FT TATTAINNHAA HIE HIMHIAN IIH! Ill HiIUILLULE HITTHUUULUALHL HUY SULLA HEEL AT TH} HATHA TTT TPR RTT EA SETA COE TTT] Ii SL nm ULE TT HAT {ilil! OSTCARD MAT LOOK AHEAD TO THE THRILL , CHECK-OFF LIST Bookstores —Set your filmbook window and counter displays with book dealers and _ libraries early! 1) Direct Mail—rer al! lists! (Get bookstore lists too!) Contest —For newspaper, lobby board. Idea: Name ‘These Best-Sellers-into-Hit-Films. Contestants identify hit pictures adapted from popular best-sellers by listing stars who played in each picture. (See list, below). 2) As Book Mark—Prit" locally for bookstore dis tribution. (Reverse side fox King's Row “y’?s imM| Life With Father vorats dealer's | cooperating Saratoga Trunk : t!) Treasure of Sierra Madre prim: Flamingo Road The Fountainhead | . The Constant Nymph er pro| ymp 3) Throwaway —Cre*" ; Of Human Bondage ' \ gram insert, package stuf: | . teaser herald! Book Clubs —don forget fer, tee those book clubs, women’s clubs, it in} | Order "Postcard Mat 707-201-% | literary and lecture groups! Hit them with direct mail (see post card idea at left); notices for their meetings, and a_ possible special screening. from National Screen Exchanges. [ THEATRE IMPRINT | | | }