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Ten Million Readers Ar
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Six Years After Publication Still a Best-Seller!
29th BIG PRINTING GETS PUBLISHER PROMOTION AND AD CAMPAIGN!
Set to Coincide With Your Playdate!
ponerinrne iceecie Pee This Still Available! Order "Book Still No. 707-6X" from
National Screen
This Amazing Book—Published by Bobbs-Merrill—
has millions of readers racked up
all waiting customers. Make sure you reach them all!
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LOOK AHEAD TO THE THRILL ,
CHECK-OFF LIST
Bookstores —Set your filmbook window and counter displays with book dealers and _ libraries early!
1) Direct Mail—rer al!
lists! (Get bookstore lists
too!)
Contest —For newspaper, lobby board. Idea: Name ‘These Best-Sellers-into-Hit-Films. Contestants identify hit pictures adapted from popular best-sellers by listing stars who played in each picture. (See list, below).
2) As Book Mark—Prit"
locally for bookstore dis
tribution. (Reverse side fox
King's Row “y’?s imM| Life With Father vorats dealer's | cooperating Saratoga Trunk : t!) Treasure of Sierra Madre prim: Flamingo Road The Fountainhead | . The Constant Nymph er pro| ymp 3) Throwaway —Cre*" ; Of Human Bondage ' \ gram insert, package stuf: | . teaser herald! Book Clubs —don forget fer, tee those book clubs, women’s clubs, it in} | Order "Postcard Mat 707-201-% |
literary and lecture groups! Hit them with direct mail (see post card idea at left); notices for
their meetings, and a_ possible special screening.
from National Screen Exchanges.
[ THEATRE IMPRINT |
| | }