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e Wailing for the Picture.
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WIDE POSTER DISTRIBUTION
In two colors, size 14” x 22”— potential film customers in public libraries, book
stores and colleges from coast to coast!
reaching thousands of
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PUBLISHER’S PROMOTION
1) Newspaper Ads Timea for the picture’s release, bigspace ads (up to full-page) break in key city papers nationwide!
Trade Ads Brand new
campaign will hit the entire book trade in all trade papers and magazines!
Dealer Campaign this card (right) 6’x11” is first of a series of aids in new direct mail campaign to book dealers throughout the country!
2)
3)
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BOOK LOBBY DISPLAY
Display for inner lobby or lounge. Requirecopy of set of branch stills. Open book is propped against Select 5 or 6 memorable passages in book which lend themselves to illustration (using stills in branch set). Mark passages in book with ribbons— these lead up to appropriate 8x 10’s tacked to panel above (see cut). Copy:
ments: small table, book,
upright compo board panel.
The Thrilling Scenes You’ve Read... Now On The Screen!
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MONTH AHEAD CASTING POLL
All movie fans like to east pictures— give them their chance to see how close they can come with a ballot box and score card in your lobby well in advance of your firstadvertising. Copy reads:
Who Do You Think Should Play The Important Roles In
‘THE FOUNTAINHEAD’?
Cast Your Ballot Here!
Note: Gary Cooper should lead the rest!
‘WALKING’ BOOK
Novel bally—send out sandwich man—usher or girl— wearing compo board cutout resembling giant ‘book,’ add appropriate ad copy and playdate credits. (The 40x60 can be used for this)
All Book Dealers PMavedt 206 7 oe ek ee a oa. Use tor Window so ee j hee NYE et Rr ry ee Cire eo arr Available in limited quantity. Order <— NOTE “Fountainhead Book Poster" — 5c
each—from Warner Bros. Campaign Plan Editor, 321 West 44th St., New York, N.Y.
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TWO 40 x 60 CUT-OUT IDEAS
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Giant Book On Easel 40x60 (see page 15)
makes great fullcolor giant book display when cut out and set on stand.
Giant Dummy Book Same 40x60 can be eut out and pasted on (as
“cover”) of giant compo dummy book . . . with branch stills displayed inside, teaser placard reading:
Monumental Best-Seller . . . Towering Screen Triumph!