The Go Getter (Warner Bros.) (1937)

GO GETTER STUNTS FISK & FISK TIE-UP EXPLOITATION YOUR EXPLOITATION CAMPAIGN TEST BASED ON FAMED GETTERS Here’s a display idea that can be worked in conjunction with a newspaper or in your lobby. Each day for a week in advance paper runs a picture of “4 Great Go Getter In History.” Under each picture is a caption giving a hint to the identity of the famous Go Getter. For example: He always gets his man (J. Edgar Hoover) ; he brings ’em back alive (Frank Buck); he had a pastry named after him (Napoleon); he went a long way south to get what he wanted (Byrd); and PUBLIC GO GETTER No. 1 (George Brent). A few other names that could be used are Diamond Jim Brady, James J. Hill, Charles Schwab, and Sir Basil Zaharoff. Pictures of famous Go Getters surrounded by scene stills and mounted on a display board would make an interesting lobby display. ® POLICE SEE SHOW Policemen and detectives can very appropriately be termed go getters. You might take cognisance of this by inviting the guardians of the law with the most distinguished records. SALESMANSHIP ANGLES In your campaign on “The Go:Getter” you will want to play up the exploitation on the salesmanship angle. And so we have listed below a number of easy-to-work suggestions for you to use as you see fit. GET GO GETTERS Might contact all large organizations employing a great number of salesmen, and sell them the idea of buying blocks of seats for their own go getters. TIE-UP SCHOOLS Contact local business schools and try to work out a co-operative campaign. Might give away folders captioned “Are You a Go Getter?” with simple test for the folks. RUN TEASER ADS Insert a number of gag ads in the personal notice column. “Wanted—GO GETTERS to see a real Go Getter in action. Apply Strand Theatre box office.” Or you might use—“Learn how to be a Go Getter. Take lessons from George Brent all this week at the Strand.” FIND GO GETTER Conduct a search for the town’s outstanding Go Getter. Let the Chamber of Commerce choose; you donate either a trophy or other promoted prize. GO AFTER GROUPS Try to get parties of salesgirls from the larger department stores. If a large enough group turns out you can plant publicity getting across the idea that the girls are trying to find out how to improve their sales technique. ADS AS GIVEAWAYS Some of the ad mats illustrated in this book can be easily adapted to use as a throwaway to be given out to schools and_ business offices. BEST GO GETTERS Get after your local papers and try to plant a series of stories on local Go Getters. Writers can get plenty of good material from the big companies in your town. The stunt can be worked as a contest. Prizes to the go getter who submits the best exploit. AWARD JUNIOR GO GETTER CUP One stunt that always gets a big play from the newspapers is one that involves a tie-up with the youngsters who get subscriptions. The title and background of the film lends itself to a neat co-operative contest. You can award passes to newsies who are chosen as representative Go Getters among paper’s junior salesmen. Outstanding subscription-getter might be honored with a junior Go Getter trophy. See that the representative go getters as chosen by the paper, come to see a performance of “The Go Getter” at which time you may present the awards. All of this should result in a batch of stories and art with plenty of plugging for your show. » LOVE COLUMN ADS Picture revolves about a go getter boy and his adventures in trying to win the hand of a hard-to-get-gal. This suggests a teaser ad spotted under the “advice to the love-lorn” column in your local paper. You might pick up ad copy from layout with the heading: HOW TO BE A GOGETTER IN FIVE BREEZY LESSONS. ¢ PEEPHOLE DISPLAY For an attractive yet inexpensive lobby display you could build a peephole box out of compo board. On the outside put catchlines like these: “Would you like to meet Public Go. Getter No.1? Would you like to see how a Go Getter makes love? Would you like to see why critics call ‘The Go Getter’ the most entertaining picture of the year?” Place appropriate stills under each catchline. Curious looking into peephole read “Come To the Strand Theatre Next Week.” Simple enough but stunt is unusually adapted to this picture. ¢ AIR GO GETTER Every town big enough for a radio station boasts a radio news commentator, who on occasions interviews outstanding people. Why not reverse this interview procedure by having a representative of your community interview the air columnist. His adventures as a go getter of the news could be made a great boost for the film. FOTOS OF GO GETTERS Send.a cameraman around to the busier sections of town taking shots of crowds on the streets. Each day blow up one picture and place circles around those who look like Go Getters. Then place photos in lobby or plant in paper. If persons inside circles identify themselves at the box office they are your guests. Stunt has been worked before in tie-up with newspaper and has produced great deal of reader interest. You might plant a few leading business men in your crowd shots as a teaser. @ HONOR SCOUT ACES Arrange to invite boy and girl scouts who have the greatest record for outstanding achievement. Might get some extra space in the newspapers on this recognition of America’s young go getters. FISK & FISK BOOST PICTURE WITH BIG NATIONAL TIE-UP Fisk & Fisk, manufacturers of the Pat-A-Freeze, a new beauty aid that does away with the use of ice in home facials, is getting out 5000 three-color window @ cards, measuring 9” x 12”. These cards, containing ¢ MOVING STAR DISPLAY For an animated lobby or out-front display you might get your artist to arrange figures of the stars to give the effect of chasing each other. Cartoon drawings of the bodies and superimposed heads would do the trick. Mount these cutouts on the rim of a wheel and build up display with scene stills. When in motion, interested onlookers will see George Brent chasing Anita Louise, John Eldridge chasing George Brent, and Charles Winninger chasing all three. ¢ DRESS DOORMAN Dress your doorman in traditional high-pressure salesman style, (straw hat, cigar, loud clothes) and have him give a rapid fire go getter spiel as he sells your show to the folks who amble past your box office. a big plug for Anita Louise and the film, will be dis . tributed to all their dealers, and package inserts will contain similar plug for your show. PLUG STORIES Peter B. Kyne’s stories based on the character Cappy Ricks, were very popular when they appeared in the magazines. You might be able to arrange a tie-up with your local magazine distributor. Get banners on trucks and cards in windows. In addition to this promotion campaign, Fisk & Fisk are planning big ads in leading women’s magazines, and the Ladies’ Home Journal is sending out mailing pieces to 20,000 subscribers interested in beauty culture. If you do not know names of local dealers, you can find out by writing: FISK & FISK, 230 FIFTH AVE., NEW YORK CITY PLUG WINNINGER Charles Winninger, who plays the part of Cappy Ricks in The Go Getter, achieved his greatest success as Cap’n Andy in the stage play and screen version of Show Boat. He has spent forty years of his life before stage and screen audiences. Cash in on his popularity by displaying stills as Cap’n Andy and Cappy Ricks. Page Three