The Go Getter (Warner Bros.) (1937)

STUNTS, STORE TIE-UPS VITAPHONE SHORTS EXPLOITATION SIMPLE SELLING SUGGESTIONS CONTACT SALESMEN WITH SNAPPY SALES LETTERS Salesmen will be interested in seeing your show, so why not make sure they know about it by sending out form letters to resident salesmen as well as to those stopping at local hotels. Here’s a sample of what we mean: Dear Mr. : I know that you, as a salesman will be interested in seeing the film story of the world's greatest salesman. You've undoubtedly read Peter B. Kyne's famous novel "The Go Getter" which ran in Cosmopolitan magazine, and now you're going to have a chance to see George Brent go into action in the title role of the screen play which opens at the ......-. Theatre, Of vesnesss, €S the, Super salesman who could sell anybody anything—even his boss, the idea of himself as a son in-law. He wouldn't take a "no" from anybody, so he couldn't help but get "veses." You'll learn a few new tricks of the trade, and you'll have one swell time when you see this knock-down and drag-out romance that has more laughs and more action than have ever been crammed into two hours. Remember "The Go-Getter" is waiting for you at the cenreeee Lneatre, end I.hepe. to meet you there. Very truly yours Manager, Strand Theatre ® STORE’S SALES CONTEST Get your local department store or stores to tie in with your show on a smash sales contest. Store provides cash or merchandise prizes for the highest sales book handed in by their employees the week of your show’s run. Runners up receive guest tickets to the theatre, and if it’s feasible, how about a theatre party for all winners? Be sure to supply store with plenty of posters plugging the “Go Getter” angle of the film. Stores are good advertisers so tie-up should result in additional publicity. Contest should permit of attractive counter displays in the stores. ¢ TIPS FOR LOCAL TIE-UPS INVITE HANDICAPPED Theme of the show is that people can achieve their aims in the face of overwhelming physical odds. Why not play up this angle by inviting the handicapped folks in your town to a special screening? Contact homes for crippled children and institutions for the blind and deaf. Should bring in good results and some favorable newspaper stories. ® SHOW MODEL SHIPS With ship models figuring largely in the story, you’ve got a natural in a ship model building contest. It’s a popular lobby right now, so you should get a nice response. Display the models entered in your lobby, and they’re bound to attract interested on-lookers. You shouldn’t have any trouble getting a newspaper photographer over to take pictures. Prizes, which you promote, might be awarded on stage. + THROW-AWAY FOR STORY Have your printer make up a throw-away folder to give your show that extra plug. Outside leaf has copy reading: “The Story of the Traveling Salesman and the Boss’s Daughter.” Inside page plugs your show with lines like: “They call him Go Getter George and, boy, does he go get her.’ “He was the boss’s best seller and his daughter's best feller.” Hand out folders at hotels where conventions are scheduled and wherever else they'll do the most good. ¢ CASH REGISTER FLASHES Have your artist make up a large cash register out of compo board. In the space where the sales are rung up you arrange to run a series of flash cards. Each card carries a one line summary of the sales adventures of George Brent in the picture. With each flash a bell rings just as an ordinary register might when the salesman-records his sale. A red light behind flash card would complete the attraction. SPOT ANNOUNCEMENTS TO REACH THE RADIO FANS Radio lends itself exceptionally well to a picture like “The Go Getter.” Spotted at the end of an adventure serial or news broadcast, these plugs should bring excellent box office results. V¥,-MINUTE PLUG ANNOUNCER: Do you like excitement? Thrills? Romance? Then here’s news for you, for that’s exactly what you'll get when you see George Brent, Anita Louise and Charles Winninger (Cap’n Andy of the Show Boat to you) in “The Gc Getter.” It’s the story of a go-getter guy who was pitched out of the sky and out of a job, straight into the arms of a beautiful girl. But she said ‘‘no,’ and her father said “no,” and it was up to him to make them both change their minds. You'll find out how he did it when you see “The Go Getter” now at the Strand. 1-MINUTE PLUG ANNOUNCER: Today’s the day, folks! The greatest super-salesman the world has ever known has come to town. He can sell anything, and when he set out to win a girl a crash couldn’t stop him, the cops couldn’t stop him, her father couldn’t stop him—he simply had to have that girl. It’s George Brent, —Anita Louise is the lady of his heart and Charles Winninger (Cap’n Andy of the show boat) is the toughest father you ever saw, in “The Go Getter” which opens at the Strand today. It’s a knock-downand-drag-out romance that has more laughs, more action in every minute than most people see in a lifetime. You won’t want to miss seeing this guy who was his boss’ best seller and his daughter’s best feller. I'll be seeing you at the Strand. FIND LOCAL GO-GETTER Sell the super-salesman angle with a town-wide Go Getter search. Insurance and real-estate firms, typewriter agencies, wholesalers, electric equipment firms, and other concerns who employ a number of salesmen should be interested. Manager of each company submits to you the best-selling stunt performed by one of his salesmen during the week before your show. Promote a prize that’s worth-while and introduce the winner from your stage. Contest should be judged on ingenuity used rather than size of sale. ¢ YOUR VITAPHONE SHORTS Title is a natural for any number of local tie-ups. You shouldn’t have much trouble with catch-lines, and just to help you out, here are a few. BOOK STORE — In connection with the sale of books like “Wake Up and Live,” and “How To Win Friends,” “Learn how to be a go-getter from these books, then see “The Go Getter” at the Strand.” NEWSPAPER COLUMN can run daily stories on successful personalities in town, under heading “Helpful Hints on How to Become a Go Getter.” TRAVEL AGENCIES — “Go Getters like to get where they’re Page Four going fast — so they travel by American Airliners.” AUTOMOBILE DEALERS —“Go-Getters! Get where you're going in a 1937 Buick.” TELEPHONE AND TELEGRAPH COMPANIES—“Go Getters don’t believe in wasting time—that’s why they use Postal Telegraph.” CLASSIFIED AD SECTION —“Every firm needs Go Getters — and every firm advertises in The News Help Wanted col 7) umns. “AIN'T WE GOT FUN” (Merrie Melodies, Tech.) That’s what your audience will be saying while howling at this sparkling cartoon! (7 minutes—No. 2209) “CRADLE OF CIVILIZATION” (Color-Tour Adventures.) All the glamour and charm of the old world is brought to the screen in this absorbing film. (10 minutes—No. 2309) “PORKY’S DUCK HUNT” (Looney Tunes.) Another mirthful Porky Pig escapade with the beloved cartoon character on a rousing duck hunt. (7 minutes—No. 2809) “CHECK YOUR CASH” (Vitaphone Novelties.) Luis Zingone demonstrates the unique card tricks which have won him international fame. (10 minutes—No. 2710) “A DAY AT SANTA ANITA” (Broadway Brevities.) Here the cameraman takes you behind the scenes of the famous racing rendezvous. (20 minutes—No. 2005) “MOVIE MANIA” (Broadway Brevities.) Dave Apollon at his best, with some smart sequence and a round of nifty rhythm. (20 minutes—No. 2029)