The Go Getter (Warner Bros.) (1937)

PUBLICITY SPECIAL STORIES FOR WOMEN’S PAGES Bathing Beauty Is Matter Of Grooming There’s a good deal more to being a bathing beauty than meets the eye, in the opinion of Anita Louise, lovely screen star whose current vehicle is ‘‘The Go Getter,’’ the Cosmopolitan production which opens on................... at 11 SES eo a aa ce Theatre. “With the beach season close at hand,” says this wise and charming young lady, “we want to be sure that our very brief bathing suits aren’t going to reveal unsightly areas of winter roughened skin, or unlovely bulges. “Start doing something im mediately about getting rid of that midrif bulge that comes from too much sitting and not enough outdoor exercise,” she advises. Here’s the exercise she recommends for waistline slimming: Sit down on the floor with legs apart and arms raised above the head. Bend down and touch the right toes with the left hand, then the left toes with the right hand and alternate for fifty counts. Increase the counts each day unt] you’re up to two hundred and down to a_ perfect twenty-five waist. For chapped skin — (legs, thighs and elbows are particularly susceptible)—Anita recommends this beautifying treatment. Before your bath, massage with a rich skin cream, and leave it on for about ten minutes before stepping into the _ tub. Serub the chapped areas with a soft brush and plenty of suds to remove all cream, and remember to dry the body thoroughly. After a brisk towel rubdown, finish with your favorite hand lotion. In less than a week, this treatment begins to show results. These are the basic points on beach grooming, but Miss Louise tosses in a few more miscellaneous hints that will add comfort and beauty to your summer life. Get a good suntan cream or oil, and us2 it every time you’re exposed to the sun. Be religious about it, in the interests of your skin texture. A waterproof lipstick is practically indispensable. As for your hair—treat your Spring Coiffure Anita Louise, who is co-starred with George Brent in “The Go Getter,” the Cosmopolitan production coming to the ........ TREDUrE; ON gicw oS 3 hiats , chooses this adaptation of the page-boy haircomb. The sides are waved softly away from the face, and the ends are turned under at a point just above the shoulders. Mat No. 102—10c Page Eight self to a good permanent, adopt a simple coiffure that you can set yourself if need be, cover it with a gay cotton bandanna when yowre sun bathing. Brushing Secret Of Lovely Hair NITA LOUISE credits the lovely sheen of her blonde hair to the fact that she brushes it at least 100 strokes, by actual count, each morning and evening. Miss Louise, who is currently playing the feminine lead in the Cosmopolitan production “The Go Getter,” is a natural opening date for “The Go Getter’ at the George Brent is co-starred with Miss Louise. Anita Louise Prepares For Summer And Vacations Very Informal And Very Formal Frocks Are Advocated By Star With nights growing shorter, and the sun growing warmer, plans for summer vacations—where to go, and what to wear after you get there and on the way, are being made by women. Anita Louise, film star who is co-starred with George Brent in ‘‘The Go Getter,’’ the Cosmopolitan pro duction coming to the...... no exception to the rule. Glamorous Evenings At Home Orry Kelly designed this exquisite negligee for Anita Louise, who is currently co-starred with George Brent in “The Go Getter” at the Save erates tore Theatre. The slip is heavy flesh-colored crepe, beautifully molded in the high-wasted Princesse line. The accordion-pleated chiffon cape is highlighted by a wide band of silver beads across the shoulders. Mat No. 310—80c Washable Cottons And Sheers Best F. or Summer Anita Louise, Feminine Lead In “The Go Getter”’ Talks About Summer. Chic Get ready for summer. ninety, the asphalt melt under your very feet. The mercury may zoom up to But, if you do a little fore-thinking, and take a tip from Anita Louise, charming blonde star who is currently to be seen in ‘‘The Go Getter” ab:tie 2... Theatre, you’ll be as fresh as a western breeze while all this is going on. “Looking cool goes a long way toward making you feel cool,” Miss Louise maintains, “and the right choice of colors and fabric wins half the battle for you.” Let’s take a peep—with Anita’s permission—at her own midsummer wardrobe. There’s a tailored suit made with an eye to the leaping thermometer. Dark blue, of an uncrushable cotton fabric, the jacket is demurely buttoned from throat to hem with square white buttons, so that a blouse ean be eliminated with perfect propriety. With a matching gored skirt, navy linen espadrilles, a navy envelope purse trimmed with the same type of buttons used on the suit, a navy hat with a pert little visor, and white gloves, it’s the sort of outfit that goes travelling, shopping or to work without losing any of its crispness. A eollarless polka dot linen dress, dark red background with white dots, flaunts a wide white pique belt that buttons instead of buckling (the buttons are dark red) and _ short pleated sleeves for freedom of action and plenty of breeze. The basque influence comes to the fore in a pink cotton frock sprinkled with splashy blue flowers that has a fitted bodice, a high waist-line defined by several rows of vertical tucks, and a full, bell-like skirt. Both of these frocks have an affinity with the wash tubs, and simply refuse to fade. For not-too-formal evenings, Miss: Louise will wear a blue and white dotted swiss frock, with tiny puffed sleeves finished with rows of baby bows, or a blossomprinted chiffon, moulded close to the hips and pirouetting out to a point ten inches above the toes —the new dance-length that is winning wide approval. Grosgrain straps uphold the bodice. A white silk-linen cape with a petalled stand-up collar is charming with both dresses, and as washable as a handkerchief. New Ice Gadget For Skin—Anita’s Joy To put a glow in your face and a sparkle in your eyes, Anita Louise, feminine star of “The Go Getter,” now at the Theatre, recommends ice. “But it’s not necessary to mess around with dripping ice cubes any longer,” this young modern tells us. She’s found a new and easier way to tone the skin. It’s a little glass rod with a patter at one end, filled with a quick-freezing fluid. She keeps it in the refrigerator and uses it three or four times a day as a refreshing facial astringent. For active sports, Miss Louise is partial to pique and brevity. A yellow tennis frock has a halter bodice that leaves the back free for action and sun, A yellow and white printed bolero ean be slipped on over it when the occasion demands it. To complement her cotton frocks, Miss Louise has cornered the kerchief market. These gay printed cotton squares, are as versatile as can be. They’re particularly good for head-coverings, worn as a Dutch cap, knotted in the front, or tied under the chin —peasant fashion. She knots them about her throat as well, wears one as a sash on a white sports frock, and catches up still another to tie her compact, comb and keys in when she goes off to the beach. 53 MORN slice cy C8, “6h 1s “T haven’t decided yet where I’m going,” says the charming blonde star, “but I know that whether I choose a mountain resort, a beach hotel, or a West Indies cruise, I’m going to stick to very informal sport clothes for daytime wear, and romantic frocks for evening. That’s a vacation rule that has practically no exception.” Slacks, Hollywood’s perennial favorite, have stormed the entire fashion world this season. They’re nicely tailored to give trim hips and a smooth waistline, and Miss Louise has chosen three pair—one in white gabardine, one in navy pique and one in brown gabardine. Frilly white silk blouses to go with them are a very 1937 feature. The sipirit of a carefree vacation is expressed in the enchanting little printed cotton ensemble that Anita has packed away in her closet and labelled “Vacation.” It consists of a juanty playsuit—halter top, and brief pleated shorts, a button-on skirt, and an ankle-length beach-coat with wide pique lapels and a generously full skirt. Indispensable for holidays is the light weight white polo coat which can be belted on over a bathing suit or evening frock, according to mood and_ the weather. Anita’s is doublebreasted and sports a very mannish vent in the back. Her powder blue shantung pajamas accented with burgundy crepe are as much at home on the beach as they are in the boudoir. And a pleated white sheer wool skirt, worn with a _ cashmere sweater and a plaid sports jacket are her insurance against the cool day. When the moon comes up it will find Miss Louise dancing in a sheer white net frock with twelve yards of material in the skirt, and a spun-glass butterfly poised in her eurls. Another beau-catcher that will add romance to her vacation is a blue and white dotted swiss frock with demurely dropped shoulders and tiny puffed sleeves. <A narrow blue velvet ribbon defines the waist, and the skirt, slim to the hip-line billows out widely in ruffled tiers. “And now,” says Anita, “all I ean do is pray that the studio will give me a nice long vacation.” “BUY U. S.” IS ANITA’S MOTTO Anita Louise, blonde Warner Bros. star who is currently playing opposite George Brent in the Cosmopolitan production “The Go Getter,” at the .... Theatre, contends that Paris does not compare with Hollywood and New York as a style center. Although she herself is of French descent and frequently visits her maternal grandparents in Alsace-Lorraine, Miss Louise buys all her clothes in New York or Hollywood. —— a ie te