The Goose and the Gander (Warner Bros.) (1935)

Lxploitati Promotion Plan For Dept. Stores The co-op ad below tells the story. It should be augmented by window displays of stills, blowups, etc., and a counter promotion with demonstrators and salesgirls who are Kay Francis types, Genevieve Tobin types, and Claire Dodd types. We think it will sell merchandise! ARE YOU THE KAY FRANCIS TYPE? —or are you a blonde like Genevieve Tobin or Claire Dodd? Whatever your complexion, Stacy’s can solve your make-up problems have learned the secrets of the glamorous Hollywood stars—and are now ready to impart them to you—at no cost! Come in for a free consul scientifically. Our experts tation. STACY'S | es HERE See KAY FRANCIS in ‘“‘THE GOOSE AND THE GANDER” with George Brent, Genevieve Tobin, Claire Dodd. NOW at the STANLEY Same Ad can also sell Gowns or Hats! Using the same layout and headline, this ad can be adapted to other uses by varying body copy, as follows: “We have the right gown (or hat) for you, whatever your type may be. Our fashion experts have been studying what Hollywood’s most glamorous stars are wearing, etc.” Picture’s Three Femmes Are Cashier-Chopper-Usher Plug 3 Reasons For Beauty Talks Here are 3 big reasons for a mention of beauty hints in articles and air talks. Picture has a dark complexioned star (Kay Francis), a medium (Claire Dodd) and a blonde (Genevieve Tobin), so you oughta be able to include your title somewhere in discussions of femme types. Francis Enlargement To Model In Dress Shops _ If you’ve got any life-size cut-outs of Kay around, dress shops might like to use ’em as models for their frocks. You could work the stunt by making a life size blow-up of her face and inserting it on store models. Marquee Fashion Parade Couple of gals show off cooperating merchants’ Fall your latest fashions on | marquee. They’re lighted with spots and enough clothes are supplied for a change of outfit every 5 or 10 minutes. “We'll see that your car is OKAY, while you see KAY Francis in ‘The Goose and the Gander’ at the Strand Theatre.” Maybe nearby garage would like to print cards with this caption to put in parked cars. Stunt goes for parking stations, repair shops and gas stations. Photo for Buick Windows There are several good shots of film’s stars with Buicks. Maybe your local dealer can use a couple in his window. Still No..GG 46 shows Kay Francis; No. GG 122 shows Brent and Tobin—~yours for a dime apiece. Here’s a stunt that costs nothing: When cashier hands tickets to patrons, she says: “Kay—Francis is coming here next week in ‘The Goose and the Gander,’ etc.” Ticket collector and usher repeat the line, so that by the time your patron sits down, he knows all about the show you’ve got coming. One Word to De Under blowup = of Francis in your lobby, you could put pencil and paper, offering ducats for the best scriptions of Kay. Or perhaps you’d like it better in program scribe Kay one-word de or paper. Still For Sport Shop Windows George Brent hunting in still No. Brent Pub A 225 could be used in sport store window. Ten cents and it’s yours. Newark Crashes Best Stores By Mounting Their Stills Lew Stein of Newark’s Stanley pulled this on an earlier Francis film: He promoted a few dozen cardboard mats used by photographers for studio photos, and mounted his own 8 by 10’s on ’em. This mounting job enabled him to crash ‘better store’ windows that demanded more than just a still in the window. Photographer received benefit of having his name in the corner of each mat. Still Of Francis In Co-op Ad Offers Latest Fall Styles Still No. KF 545 shows Kay Francis in new fall ensemble. Maybe merchants would co-operate on page ad with still illustrated. One store advertises hats, another shoes, etc. Caption: “Be as welldressed as Kay Francis, now appearing, etc.” gives you your plug. Prizes for Best Snap-Shots How about a con test for photos of the best looking couple in town? : Still illustrated here could bet placed in photog raphers’ windows along with details of contest. Paper might even go for | it. Order Still No GG 70—10c. Francis Hints For Hostesses’ Ties Up With Grocery Stores Credit for this goes to The Branford, Jersey City, N. J.: For tie-up with expensive grocery or delicatessen store, you could have “Kay Francis Hints for Hostesses,”>to ‘be used in herald or window. But remembér to tell merchant that he can’t have Kay endorse actual brands of any kind. Another angle suggested by film is to have etiquette hints for hostesses in paper or program. ‘Lost’ Teaser For Classified Here’s a Lost and Found for classified columns. “Lost, strayed or stolen: One husband. Liberal reward and no questions asked. Communicate with the Strand Theatre, where Kay Francis is starring in ‘The Goose and the Gander’.” T2 Used Ones for Kay's Build-Up Here are several stunts that have been successfully used on previous Francis films. Glance ‘We Okay Car—You See Kay’ through and see if you can’t find something to use on this picture: 1. Roving photographer snaps well-dressed gals. Those published in paper or posted out front win ducats. Sy ODS ee 10. Invites to Fashion editors. 11. Flower shop plugs Kay Francis Rose or Bouquet. 12. Lobby Fall Fashion Show. Women choose perfect ensemble for Francis. Prompted by the Francis smile, a contest for town’s loveliest smile. Lobby contest for lipstick imprints resembling Francis’. Ducats for best letters on “Why I'd Like to Dine With Kay Francis.” Contest to find town’s best-dressed woman or salesgirl. Prizes for best dress designed for Kay Francis. Stores name dresses or ensembles after Kay. Beauty-shop display featuring “Kay Francis coiffure.’ Page Three