The Goose and the Gander (Warner Bros.) (1935)

as : 3 reas i Fred Weinberg con tributes this list of _ questions helpful in checking on your theatre operation: Weinberg Advises Careful Check-Up 1. When did you last make an inventory of your stock room and how accurate is your check on lamps and supplies being used? 2. When were your marquee letters last cleaned of soot and grease? 3. Are you daily checking your house before opening for accident hazards? Are your carpets, hand rails, rubber mats, in good condition? 4. When did you hold your last Service Staff meeting? Did you impress on your personnel the value of a real smile and discuss methods of improving your service to patrons? 5. Where can you effect a savings on your light and power consumption? Are you satisfied that your front is being lighted at the proper time? 6. How much can you reduce your minor expenditures, telegram and long distance phone calls and in general minimize the “leaks” ? 7. Ave business visitors to your office impressed with its clean and orderly appearance or do you find it necessary to apologize for its untidy appearance? — Using Warner Trailers? — if It Rains, Veach Closes Auto Windows A stunt Colonel Veach used up in Danville, Ky.: Whenever it rains, Veach gets a gang of boys with raincoats and umbrellas to go out and close windows on patrons’ parked cars. Card left in car reads: “Ji started to rain so we took the privilege of closing the windows in your car... Another service to our patrons. Warner Bros. Kentucky Theatre.” Take Veach’s word for it, they love it! — ‘Midsummer Night’s Dream’ Is Coming — Free Lobby Photos Supplied By Stores Epes Sargent reports this stunt in Variety: Ben Rosenberg of the Fenway Theatre, Boston, tied up with 25 merchants in locality of theatre to distribute coupons over the counter or in delivery baskets. One of these coupons, plus an admission to theatre, entitled holder to a free sitting for four photos, called ‘Photo-ets,’ in the lobby. Set-up in lobby took up little space, looking like the regular photomat booth. Sitting took about a minute and a half, including developing and printing. Patrons got the four separate poses—and merchants bore the expense, getting their names on a giant easel a week before picture ran and during run. Theatre planted window cards in co-operating store windows. -—— Your Vitaphone Shorts Set? — Here’s what Bob Momm, Sherman Theatre, Chillicothe, does to get distribution of heralds: Gag is to put heralds into packs of about fifty, perforate the packs and then fasten each pack with a small wire loop. Packs are then hung from every available spot within twenty miles of theatre: cross-road stores, pool rooms, road houses, eateries, etc. He says they need no invitation to ‘Help Yourself’—and that they’re just about gone when you visit the spots the following week. Momm’s Stunt To Cireulate Heralds FREE RADIO SKETCH Twelve minutes of the comedy-romance of film plus three minutes at beginning and end for picture plug. If you can use ’em, just write Campaign Plan Editor, 321 West 4Ath St., N. Y. C., and we’ll shoot back a mimeographed copy for every member of the cast. Page Four Beauty editor of paper asks femmes to send in ‘ice cubes or drinking ten glasses of water before ‘breakfast. Passes to ten best. Lxploitati “A TOAST TO KAY FRANCIS’ CONTEST Paper asks readers to write a toast to Kay Francis . . . or if they like, George Brent, too. Toasts may be original or copied, as long as they’re good. Oakleys go to ten best. For illustration, order Mat No. 202—20ce. (Prepared Story) Write A Toast And Win Prize To Strand Film Do you know a good toast— the kind a young man like George Brent would make to a girl like Kay Francis? If you do, you may win two tickets: tothe; 2). tae we Theatre where Miss Francis and Brent together with Ralph Forbes, Genevieve Tobin and an all star cast will open in Warner Bros.’ “The Goose and the Gander” on Your toast need not be sentimental — it may be funny, a tribute to friendship, or anything else you wish. It need not even be original. Just send the best toast you ean think of to the Kay Francis Contest Editor of Thee Mo Be (newspaper) before ne a aoe tag The five best toasts submitted will each win two tickets to what is heralded as being one of the biggest hits in the film career of the screen’s most glamorous beauty, Kay Francis. Beauty Hints Contest For Paper’s Woman’s Page Lucky License Holders Receive Free Ducats Much of film’s action is due to mix-up on license plates. This suggests tacking up of license numbers out front, offering free admish to patrons whose cars bear corresponding numbers. their best beauty hint, such as washing face with (Publicity Story) Your Knowledge Of Beauty May Win Valuable Prize Here’s a new kind of a beauty contest, in which you have a good chance to win. Just put your knowledge of beauty culture to work for you, and send in the best beauty recipe you can think of. You may know a real formula to cure black heads or dandruff. You may know how to stop falling hair or prevent dandruff. You may be able to tell how to prevent a dozen types of facial blemishes. If you do, your recipe may win two tickets for, you to see the film’s outstanding beauty, Kay Francis, in what is said to be one of the biggest hits of her career, “The Goose and the Gander” in which she will appear with George Brent and an all star cast at the................ Theatreton +. 4.4: Se Men Sao ee Simply send your beauty hint, with your name and address to the Kay Francis Contest Editor of the RBS th dee ee abe Ne newspaper) before: cities vss thle ees The ten best beauty hints submitted will each win two tickets. 3. Lobby-Dresses For Fall Dispiay Queerest Dinner-Guest List Collects Free Admission This one works with or without paper’s aid. Ducats go to persons who can think up most incongruous list of guests for a dinner party. You know, like having Hitler and Stalin, John D. Rockefeller and Mae West, or Mussolini and Haile Selassie breaking bread together. Of course, your dinner party should be for ten or twelve people to make it a bit tougher. See this pressbook’s cover? It makes a neat lobby piece, we’re thinkin’. All you do is snip off the bottom Line. 1. When you change your mats and backgrounds for fall color schemes—or for variety at any time—you can get some unusual effects with wall paper or cloth “remnants”—and you should be able to pick up some bargains. 2. If you’re in a transient location and use flash fronts, you’d be surprised how many women would stop to look at a mirror built into a front. 3. Are you planning to dress up your lobby soon with colorful autumn foliage? A trip to the country in your car or with a truck will get you lots of good stuff for the asking—and you ntay even be able to promote display of prize-winning produce from local fair. You can make a big thing of it, at little or no expense, and it all ties in with your “Fall Festival of Hits.” 4. If you use marquee valances, you can get double value out of them by planting ’em in your lobby in advance. , Several managers report they are making effective use of cut-outs from 3-sheets and 24 sheets by using them not only for display pieces, but also frequently on set pieces. wal