We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
CRITICAL RAVES
PROMOTE THE GREAT RACE
Great reviews of a motion picture offer a great source of material ins promoting the film. The rave reviews critics everywhere gave THE GREAT RACE’ give tremendous possibilities to exhibitors showing this attraction. You will be wise to utilize the applause represented on this page to stir excitement and advance interest. There are many ways to use these review quotes. You can mount them on a
40 x 60 board and display them in your lobby, or you can arrange them around the mobile shown on Pagel] of this pressbook. You can use them as tags on your newspaper ads and also as tags on radioandT.V.spots.Or,youcan put them out as a herald, or imprint them on table tent-cards. These are just a few of the many possibilities in these excellent boxoffice
builders.
HELP EXHIBITORS
ade Always original, always inventive . . . outrageously funny ... superb entertainment. —Saturday Review of Literature
* * * peelm: Supercomedy ... tun... you can't lose with a comedy like this. —Senior Scholastic
* * *
pte 'The Great Race’ is a very funny movie, so lovingly packed with gags that it must be seen twice... . —Seventeen
* * *
Bet Delightful spoof. —Parents' Magazine
es * This one is fast, funny and wholesome... —McCall's * * *
Filled with hilarious slapstick, marvelous tongue-in-check
spoofs, wonderful chases and breathtaking feats of derring
do, this is a film that few will be able to resist... —Dateline Magazine
* * *
Rollicking gagged-up comedy about an old-time auto race from New York to Paris... a joy to behold... —TV-Radio Mirror
+ * *
A tour de force in exaggerated villainy for Lemmon... .
Curtis is the perfect foil, . . . dedicated to the finest tradi
tions of comedy... —Chicago Sun-Times
* * *
Some of the most far-out gags ever put on film... —Fort Worth Press
* * *
ot ue Rare entertainment treat. —-Memphis Press-Scimitar
pace 10
Completely exhausts an audience from laughter .. . the best so far... —Richmond News-Leader
* * *
Re Hilarious comedy. —Houston Chronicle
* * * Extravagant with stunts, in itself a feat of slapstick... greatest pie fight of all time... —The Kansas City Star * * *
Two-and-a-half hours of frantic merriment... —San Diego, Calif., Evening Tribune
* * *
Warner Bros.’ all-time terrific comedy... —Honolulu Star-Bulletin
* * *
Boisterous, uninhibited, outrageously funny .. . —Cleveland Plain Dealer
* * *
Destined to become one of the big film hits of the year... —The Hartford Courant
* * *
Laughter that rocks you until you ache . . . a king-size com
edy extravaganza . . . fantastically funny .. . a mad merri
ment... enormous humor... far-out adventure... —The Birmingham News
* * *
ey One of the funniest pictures ever made. —St. Louis Globe-Democrat
* * *
It is one of the all-time ‘'great' pictures of our time. . marvelous spoof... similar to ''Around The World In 80 Days,"' but with more humor...
—San Mateo, Cal., Times