The Invisible Menace (Warner Bros.) (1938)

Page scan 0001 from The Invisible Menace (Warner Bros.)

Record Details:

Title:
The Invisible Menace (Warner Bros.)
Date:
1938
Publisher:
Warner Bros.
Volume:
The Invisible Menace (Warner Bros. Pressbook, 1938)
Leaf #:
0001
Language:
English
Collection:
Pressbooks
Contributor:
Wisconsin Center for Film and Theater Research
Coordinator:
Media History Digital Library
Date Added:
August 27, 2022
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ADVERTISING with an eye to the BOX OFFICE In this campaign, we believe we have developed a new angle to interest movie-goers in a mystery picture, apart from the usual “who-done-it mystery formula ...The copy and art do the basic job of getting attention. The same treatment is even given the small space ads, for uniform follow-up, after opening ... Moreover, there is material aplenty in these ads for your lobby, front and your exploitation ...a practical set-up ...and easily put in work.