The Invisible Menace (Warner Bros.) (1938)

According to rumors from Warner Bros. they’re going to put Marie Wilson in “wistful” comedy roles. In her current picture, “The Invisible Menace,” with Boris Karloff, Regis Toomey and others, however, she’s her familiar self— a blonde, beautiful and_ beautifully dumb wise-cracker. “The Invisible Menace” is now to be seen at the Strand Theatre. killers for Press and Program Boris Karloff, while playing a non-bogey part in Warner Bros.’ mystery-thriller, “Invisible Menace,” read old Continental horror tales between scenes. When he’s doing a “Frankenstein” type of picture he choses books on light romance—or flower-culture, for his set-side reading. He is now playing in “The Invisible Menace” at the Strand Theatre. A picture fan who has never seen a picture is James Ebers Keene, who writes his favorite star, Marie Wilson, that he has # 4 just recovered eyesight lost in childhood. He hopes his first fil will be her current mystery, “The Invisible Menace.” Boris Karloff, currently playing in “The Invisible Menace,” got his first acting job by telling a whopping lie. Broke and out of work, he heard of a job in a stock company for “experienced actor only.” Inventing non-existent experience, he got the job. > xpl citation: ARMY MEN. Army officers will be interested in picture because it has for its setting the U. S. Army ordnance fort, Powder Island Arsenal. Invite them to a special screening. Mat 204—30c DANGER LURKS—and Boris Karloff (center), Regis Toomey, Marie Wilson and Eddie Craven are ready for action in this scene from “The Invisible Menace”’ at the Strand Theatre. is oxpl oitationi SCARE SEEKERS On Friday or Saturday midnight: ads dare patrons to attend the scariest opening of the year. Use “mystery” angles to get audience quaking in their boots — owls and “witches” in lobby, eerie sounds, a shriek every once in a while. As a prologue, turn down the lights and have “ghosts” or “skeletons” walk across stage. Man yells: “I can't see it, I can’t hear it, but it's choking me.” Patrons are invited to listen to message spoken by “The Invisible Menace” via a set of radio earphones in lobby. Attendant delivers this spiel from concealed spot: “This is ‘The Invisible Menace’—beware! No one can cap ture me—no one can fight me—they can't even see me! Terrified victims just wait for me to strike! I'll be at the Strand on Saturday.” FOR YOUR LOBBY PEEP-HOLE DISPLAY used with this selling line: “What Not to Do on Your Wedding Night.” Patrons peek and see these stills each with caption: WW 12—‘“Don’t take your bride to a powder arsenal for her honeymoon”; WW 3—"“Don’t go around looking for murdered corpses”; WW 27— “Don't be a snooper and hide behind trunks”; WW 28—“Don’t go running into pointed revolvers”; WW 29—"“Go to sleep in a bed, not in a laundry sack.” Copy at bottom of display: “For further information see ‘The Invisible Menace’ at the Strand.” STILLS showing characters in picture menaced by the “phantom” make an effective display. Order from Campaign Plan Editor: specially priced at 90 cents for set of 10, individually at 10 cents: WW 8, 13, 21, 38, 400, 401, 402, 403, 407, 409. BIOLOGY LAB. Local school can supply small slides treated with a culture of destructive bacteria. Mount under large microscope in lobby and surround with other biological accessories: microscopes, scalpels, scissors, test tubes, etc. Selling line: “See ‘The Invisible Menace’ in action.” LARGE BOARD out front one week before opening with this copy at bottom: “Can you see ‘The Invisible Menace’? Watch this board every day.” Each day artist sketches a part of Karloff’s face, completing it on the opening day of the picture. Also good as follow-up in store window during run. GIANT REGISTER in lobby which patrons are invited to sign, pledging not to tell their friends the thrill-packed ending of picture. Page Eleven