The Irish in Us (Warner Bros.) (1935)

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Sure and Df KstRISH AN Let’s Have A Party Irish are great ones for get togethers . 80 why not a theatre party? You could arrange affair on opening night, or let each society have theatre parties on successive nights. If you’re getting them together on one night try persuading *°em to parade to theatre, carrying banners, while Irish band blares away. Be Needin’” A Vie-Up? Stores handling Irish linen, Irish laces, etc., might be in a position to use title in ads and window displays .-. if you give ’em idea. Catchline? Something like, “It’s the Irish in us that makes us the linen that satisfies ... ete.” Ii’s worth a try! A couple of stills would put tie-up over. Luck OF The Irish It’s a well-known story about the luckof-the-Irish. Let the lucky sons of Erin send a story about the luckiest incident in their lives to the Luck-ofthe-Irish column of cooperating paper. Winning stories are reprinted daily, with ducats to the lucky lads and lassies. Green An Yer Lobby Alright so you’ve already thought of it... but just in case... give your lobby the works on this one with plenty of green paint and lights. It’s the color that best fits your displays on this film and besides it looks oh so cool. If you can promote Shamrocks and other green flowers, display them too. Page Sixteen