The Irish in Us (Warner Bros.) (1935)

®@ EXPLOITATION Who. What, How and Why About Boxers=A Sporting Page Contest Think you can plant a contest on sporting page? If so, this is it! Sporting editor can write publicity story for the contest. If he likes it, he might be persuaded to run it for three days. Don’t worry about the additional questions. Let him! 1. Who was the only colored heavyweight boxing champion of the world? (Jack Johnson ) 2. Who recently defeated Max Baer?......... eS (James Braddock ) >. How4all is Primo Camera, = (6 ft. 6 inches ) 4. What former boxing champion was known as a man who never got his hair mussed in a fight?............. eee eee (Benny Leonard ) 5. What former heavyweight champion is now a restaurant owner in New Mork City? ee ae (Jack Dempsey ) 6. Who was known as the Wild Bull of the Pampas?............ (Luis Firpo) 7. In what round did Max Baer knock out Primo Carnera to win the heavyweight championship?...... 2s, (11th round) 8. Who was known as the ‘Boston Tar Baby’?................. (Sam Langford ) 9. Who was the greatest boxing promoter in America? (Tex Rickard ) 10. What Irish boxer recently wed Judith Allen, film star? (Jack Doyle) NEWS STILLS DISPLAY Try to get some original action photos of fights from newspaper morgue. They’ll make an unusually interesting lobby display especially if you surround ‘em with stills from picture. LOCAL FIGHTS TIE-UP Offer Oakleys to holders of lucky numbered tickets at local fights. You can plug the picture by announcing the stunt between rounds, through newspaper, fight program and by signs strung ‘ CONTACT FIGHT FANS The boxing sequences in this picture should make it very popular with the fight fans. So why not get ’em where they’re all together; distribute heralds at the prizefights. Simple? BAG PUNCHER IN LOBBY i Set up good look: ing young fellow in lobby with punching bag. Have him offer tickets to people / } 4 who guess how ot! long he'll keep 4 socking without trons to step up and take a wham. Stunt ought to get some rubber neckers looking. GET WRITERS TO PLUG NOTED BOXERS IN CAST Mushy Callahan, Phil Bloom and Jack Perry are in this picture. Tell that to the boxing writers and they might give it a break in their columns. POP GOES THE BOXER Taking a tip from Benny Leonard, put a crack pug Bq on stage, and offer prizes to folks who step up and slug with him for three rounds and are still standing. > Ducats if they muss his hair. E 2-COL. POEM-PUZZLE Feature is illustrated in miniature. You get it in regular 3% width. Order mat No. 201—20ce. Te Joni = Gren, GGsP MOTHER OHARA ws Qe ¢ ar |" Pat is a -policeman, PAT <@S a(atisel-@y 2-S5in,s tS! and that, sir, is MIKE 1S ASG =A HaR-1o0o-useiro AND HOT! that! Xen eraset./| Mike is a fireman, hard-muscled and hot! imi i] fs | (SOLUTION) Good Mother O’Hara has Dan, Mike and A plug-ugly is Dan, and a bit ef a sot! Work he will not fer his mother, and yet Everyone knows it is Dan is her pet! Pat is in love with a pretty colleen, But she, at the fire wow, 6 See “TAE IRISH IN US” mens’ racket, is aramer, U-ne wees, O-it scriSQiie rine!” seen, Necking with Danny! That is the start! Fight in it! Fun in it! Jabs to the heart! Tis a cinch, so it is, the battle alone, Will double you up, if your head is a bone! Whatever ails you, twill doctor it quick! Blue as you may be, ‘twill give you a kick! Go now and see: “THE IRISH IN US”— And after your woes, you'll seribble ‘Finis’ ” FREE RADIO SKETCH Contains twelve minutes of the laughs and drama of the film plus three minutes at the beginning and end for picture plug. If you think you can use "em we'll send enough mimeographed copies for each member of the cast. Drop a line to Campaign Plan Editor, 321 West 44th St., N.Y.C. Page Eighteen around the arena. HERALDS IN GYM_ TELL FIGHT BROADCAST PLUG ATHLETES ABOUT SHOW If a fight is being ethered over local station during the run of this _picture, be sure to spot your plug before, during and after broadcast. Post heralds in local gyms. Athletes will be anxious to see a picture of this type, so tell ’em about it. Three Radio Spot Announcements For A Big Plug In A Short Time 14-MINUTE RADIO PLUG ANNOUNCER: Here’s a news flash from the Strand Theatre. James Cagney and Pat O’Brien are opening tonight in their newest hit ‘‘The Irish In Us.”’ They’re supported by a cast of stars including Frank McHugh, Allen Jenkins and Olivia de Havilland. Don’t miss First National’s action-filled, punch-packed laugh riot. See James Cagney and Pat O’Brien in the hit that tops ‘‘G Men.”’ See ‘‘The Irish In Us,”’ at the Strand Theatre. I-MINUTE RADIO PLUG ANNOUNCER: Here’s great news for all of you. James Cagney and his ‘“Navy”’ pal, Pat O’Brien are together again in a picture that’s even bigger than ‘‘G Men.’’ It’s called ‘‘The Irish In Us,”’ and it’s playing at the Strand Theatre. Filled with action and laughs, it boasts a tremendous cast including Allen Jenkins, Frank McHugh, and the lovely Max Reinhardt ‘‘find,’”’ Olivia de Havilland. See the battling Irishmen in the picture that tops ‘‘Here Comes the Navy.’ It’s the type of screen entertainment everyone, young or old will heartily enjoy. Don’t forget to go to the Strand Theatre tonight to see J immy Cagney and Pat O’Brien in First National’s smash hit, ‘‘The Irish In Us.” 1-MINUTE RADIO PLUG ANNOUNCER: At this time we are pleased to introduce the comedy team of O’Leary and Kelly. (Orchestra plays a chord of introduction) O'LEARY: (Starts off in Irish brogue) Say there Tim, have ye heard the latest one about Pat and Jimmy? KELLY: You mean Pat and Mike, don’t ye? O’LEARY: No, I said Pat and Jimmy, and that’s what I mean! Ain’t you never heard of that pair? They’re in the new Strand hit, ‘‘The Irish In Us.” Yes man, Jimmy Cagney and Pat O’Brien in the finest picture they’ve ever made. It’s packed with laughs. Frank McHugh and Allen Jenkins are in it too. And that beautiful little lass Olivia de Havilland. Believe me, if you haven’t seen ‘‘The Irish In Us,’’ you had better go down to the Strand Theatre right away. It’ll be a great treat.