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3 WAYS TO USE THIS...
Make your cut from reprint above or pick up from ads.
1. TEASER CARDS: Reprint it at top of series of cards with copy below: .. . But It Isn't Solve-Proof! Watch Philo Vance Go To Work On It! Theatre Name and Playdate"; "'. .. So Be Sure You're There When Philo Vance Solves This Baffling Mystery! Theatre
WHODUNIT? ane DISPLAY AND CONTEST Name and Playdate"; "That's Why It's So Thrilling! ‘The Kennel
''Whodunit"’ display for lobby highlights seven suspects for the Murder Case.’ Theatre Name and Playdate.”
murder of Archer Coe with brief descriptive copy about each. All 2. TRADEMARK: Reprint this in all your ads and theatre programs. stills mentioned available at your Vitagraph exchange. Description: Use it for all lobby displays and snipe it on all poster paper. It's | your trademark!
EXPLOITATION
3. SNIPES: Blow it up and mount on heavy cardboard for sniping around town on fences, poles, empty store windows, etc. Add theatre name, title and playdate at bottom.
NEEDLE AND THREAD GIVEAWAY
William Powell, as/Philo Vance, makes his first real progress in solving the murder of Arthur Coe when he discovers an ordinary needle and thread on the scene of the crime. Let this be your clue for an attention-getting novelty giveaway. Insert threaded needle in an envelope with this copy imprinted: How Could This Clue Help Solve the Mystery of "The Kennel Murder Case?" See William Powell as Philo Vance in Warner Bros.’ picturization of S. S. Van Dine's thrilling mystery at the Strand Theatre!
‘REAL THINGS’ LOBBY DISPLAY
A “real things" display in your lobby gets attention. Use these from the picture: a furnace poker, dagger, broken vase, need. thread, revolver, ivory headed cane and picture of Dobert re Pinscher dog. Copy: Clues Which Led to the Solution of "The Kennel Murder Case." See how Philo Vance, the Master Sleuth, Fitted Them Together to Solve the Most Baffling Case in His Career!
‘MINUTE MYSTERY’ FOR NEWSPAPERS
Present newspaper readers with one of the problems Philo Vance had to face in solving "The Kennel Murder Case.'' Was Archer Coe a Suicide or Was He Murdered? Rewrite your stories from the "EACTS" and "SOLUTION" details below. The mystery runs on classified ad page day before opening and solution appears on amusement page near theatre ad on opening day. Guest tickets go to first ten people submitting correct solutions.
WHO KILLED ARCHER COE?
Archer Coe, sportsman and collector of Chinese antiques, was found dead in a locked bedroom with a bullet in his brain. He is believed to be a suicide until Philo Vance discloses the fact that he had been murdered!
Suspicion Points to...
Sir Bruce MacDonald, had threatened to kill Coe because he believed Coe killed his pedigreed Scotch terrier.
Arrow points to Paul Cavanaugh in still KC 95
Gamble, Coe’s butler, because a check on him showed him to be a notorious crook, only out of jail a few months.
Arrow points to Arthur Hohl in still KC 12
Liang, Coe’s Chinese cook, lover of Chinese ceramics, because Coe intended to sell a collection of Chinese antiques which Liang helped him secure.
Arrow points to
James Lee
in still KC 32
Wrede, Coe’s secretary, hated Coe because the latter would not consent to his marriage with Hilda, Coe’s niece.
Arrow points to Ralph Morgan in still KC 16
i
—————___—__———_j
Hilda Lake, Coe’s niece, admits she hated her uncle because he stood in the way of everything she wanted, he held the purse strings to her estate and he was jealous of every man who came near her.
| Arrow points to | Mary Astor | in still KC 207A |
Arrow points to Helen Vinson
in still KC 204
Doris Delafield because she had been Coe’s sweetheart and had been jilted by him.
Eduardo Grassi because Coe had repudiated a verbal promise to sell his collection of Chinese antiques to Grassi’s client, thus losing a lot of money in commission for Grassi.
Arrow points to Jack La Rue in still KC 104
For the Solution to This Baffling Mystery, See WILLIAM POWELL in S. S. Van Dine’s “THE KENNEL MURDER CASE” A Warner Bros. Thrill Hit!
Adapt this for one-shot lobby contest with passersby asked to guess who committed the murder. This identification with short letter ex
FACTS: Arthur Coe is found dead in a chair alongside desk in his bedroom with the door locked from the inside. He is dressed ordinarily but is wearing a dressing gown. In his right hand is his own gun. In his temple, a bullet hole from which a little blood has run. His left foot is half-way out of his shoe. There are no signs of a struggle, the windows locked and shades drawn. Police Sergeant Heath and District Attorney Markham agree it is suicide. Philo Vance claims: Murder! What clues made Vance say it was murder?
SOLUTION: The fact that Coe's foot was half-way out of the shoe was the clue that led Philo Vance to disclaim the suicide theory. He reasoned: Would a man about to shoot himself do so without premeditation? The foot partly out of the shoe presupposed sudden death. Furthermore, if the man had died of the bullet in his temple, he would have bled very freely. Now, see William Powell as Philo Vance as he solves his most baffling mystery in ''The Kennel Murder Case!"' (Add theatre name and playdate here.)
plaining reasons is submitted to you. Tickets go to correct letters.
PLAY UP S. S. VAN DINE
Tie up with local book stores and libraries to feature displays of novels by this noted author. Featured, of course, is "The Kennel Murder Case" with stills from Vitagraph exchange set or poster cutouts highlighting the display. While on the subject, just a quick reminder about printing co-op book marks from a one-column ad for local distribution.
JUST GOING TO THE DOGS!
"The Kennel Murder Case" is a natural for doggy tie-ups and activities such as these: contest to give name to some homeless puppy; dog show to find best pedigreed dogs owned locally; contest for best photos of dogs by amateurs; window and counter displays in pet shops and department stores. Copy angle for last suggestion: We're Just Going to the Dogs! See (name of store) for (list items). See "The Kennel Murder Case" and how Philo Vance used a dog to solve this most baffling mystery.