The Kings Vacation (Warner Bros.) (1933)

CLEVER TIEUPS FOR MERCHANT’S WINDOWS Here is a slogan which will tie in with all sorts of commodities and at the same time sell the picture. It is “Fit for a King’s Vacation.” After interesting merchants in the idea, prepare window cards, for purpose of display in windows of cooperating stores. One card should exhibit picture of George Arliss and scenes from “The King’s Vacation.” This should, of course, be tastefully panelled and with the words “George Arliss in ‘The King’s Vacation’ at the...... Theatre.” The smaller card is intended to call attention to the special article offered by the shopkeeper. It is evident that the slogan may be applied with variations to men’s clothing, hats, shoes, luggage, toilet articles, sports goods, traveling accessories, restaurants, hotels automobile display rooms, book stores and countless other establishments. Below are suggestions of copy that may be used on the smaller cards (which may also exhibit a picture of Arliss). DEVOE’S FASHION-BILT CLOTHES MAKE A MAN READY FOR A KING’S VACATION TAYLOR’S SOLE-COMFORT SHOES ADD TO THE LUXURY OF A KING’S VACATION RUGGED SPORTS GOODS FOR ROYAL SPORT ARE READY HERE FOR A KING’S VACATION CRONIGAN’S 1933 SKYPIECES ARE EASIER TO WEAR THAN CROWNS ON A KING’S VACATION LOCHERBY LUGGAGE MAKES A MAN LOOK SWANKY ENOUGH FOR A KING’S VACATION WHILE THE WIFE’S AWAY FEAST HERE ON MEALS FIT FOR A KING’S VACATION FOR CO-OPERATIVE AD. Copy similar to that shown above may be used to advantage in a co-operative ad page, for which the slogan should be changed to read “Fit for a ‘King’s Vacation’ and to Fit Your Cut No. 3 Cut rc Pocket book !” eckegt Many merchants NOVEL TEAS mere are two teaser aucun: — can be used either as a direct advertising campaign unit or as a teaser. The first copy given here ties up with an important episode in the photoplay, whereby the Queen, wife of the abdicating King, intimates that a mysterious Mr. X has entered her life, thus leaving the King (George Arliss) free to take on an old love. This copy is gsuitable for snipe posters, window and tack ecards, throwaways or ‘scatter ads’ in your newspapers. sions are given, the teaser and the copy which directly ties in theatre. Two ver ER CAMPAIGN Gia: afford prominence ean be who cannot individual ads of any made to see the publicity value of an ad in the cooperative pages. Each of the ads, individual or collective should make use of the thumb nail cut of George Arliss, wearing a tilted crown, shown on this page. Of course, you should see to it that your theatre gets a large, center ad without charge on the co operative ad page. Pree “Who Is The Queen's mysterious Mr. X during “The King’s Vacation?” For direct theatre ad: Mr. George Arliss discoveries his identity for you at the STRAND NEXT WEEK The copy below ean be used in the same manner and with the same mediums. “*The King’s Vacation’ Will Be Spent In Akron Let’s Give Him A Gala Reception.” STREET BALLYHOO SCENE TO ATTRACT ATTENTION Even in this modern automobile age there are hidden away in many unsuspected locations, old fashion broughams and victorias, relics of the horse and carriage days. Scout around for such a vehicle and arrange for the loan of same in connection with the following street ballyhoo :— he : “(ein | Secure also harness and carriage equipment that is either presentable in its present shape or can be dolled up to carry out the general idea. Also a span of the best looking horses available should be used to draw the victoria or brougham. Engage the services of a dignfied looking man, in Prince Albert, wearing sword and belt, a crown upon his head, and sceptre in hand, to be driven around town in the peak of traffic. rear of vehicle should read: “A GREATER TREAT THAN ANY VACATION, GEORGE ARLISS IN ‘THE KING’S VACATION,’ AT THE STRAND THEATRE NOW.’’ The banner attached to the The illustration serves to adequately depict the nature of the ballyhoo described above. A footman and driver in livery are obviously necessary to effectively carry out the idea. Bedecking the horses and trappings with plumes, silver and gold fringe will also lend further effectiveness. Page Eighteen THE “MAGIC SQUARE” SURE-FIRE HIT FOR NEWSPAPER TIE-UP Stories are coming in from showmen all over the country with regard to the suecess they are having with the Magic Square as a newspaper tie-up. It is imexpensive, unusual and catches the interest of the puzzleminded millions of movie fans. The present Magie Square conceals an 11-word sentence, made up of 41 words of the alphabet. It has to do with Mr. Arliss’s role in “The King’s Vacation” and reads: GEORGE ARLISS IS THE KING WHO GETS TIRED OF HIS JOB. It is solved by beginning with the encircled letter, moving one square, up or down, right or left (not diagonally) and ending at the square which contains the period. Plant the “Magie Square” with your newspaper, introducing it with the publicity story given below, and stipulating that the story must be torn from the paper, and returned with the answer, to the “Magic Square” Editor at the Theatre, on or before a specified date. Guest tickets should be awarded, and cash prizes, at your discretion. Cash prizes do whip up interest, for it is as true as ever that “money makes the mare go.” | Publicity Story ENJOY “THE KING’S VACATION” FREE BY SOLVING THE MAGIC SQUARE Everybody in town will want to see George Arliss in his latest Warner Bros, picture, “The King’s Vacation,” which comes to the ...... Se Ae PROAUTE ss next. The film is said to possess the same sort of charm that made Mr. Arliss’s “‘The Millionaire” so extremely well-liked everywhere. Mannpere 3 of the Strand Theatre and the Editor of this paper are offering guest tickets, and other prizes listed below, for those who solve the interesting maze. Since almost everyone in the world is working jigs, cross-words, ana _ tion for yourself! grams, eryptograms, hi-hos, or what have you, it is a foregone conclusion -that people by the thousands will want to get their teeth into the Magic Square—newest of the brainteasers. Hidden in the puzzle is an eleven-word sentence, conthining forty-one letters of the alphabet, and having to do with the star’s role in “The King’s Vacation.” This is the way to solve it. Begin with the square which has the letter in a circle, move one square, up or down, right or left (not diagonally) and end with the square which contains the period. Tear this story out, and enclose it with your deciphered sentence to the Magic Square Editor at the Strand Theatre, on or before...... ee a eee next. Midnight..... ieee ae is your deadline. The first five correct answers received, will each be awarded $2 in cash; the next twenty-five will each receive a pair of guest tickets to “The King’s Vacation.” So here’s your chance to earn a real king’s vaca| Thread the maz <= . and win the brace-of-bucks or the" =~ Cut No-e2 Cut rec Matec = +g IMETSS ee aCEY as and mail your answer, before you hit the hay, tonight! GOOD GEORGE ARLISS NEWSPAPER CONTEST George Arliss is recognized universally as the “First Gentleman of the Screen,” an actor whose supreme artistry enables him to play paupers or kings, villains or benefactors, with equal skill. In “A Suecessful Calamity” he is a rich man who pretends poverty to note the reaction of his wife and children. In “The King’s Vacation” he is a kindly monarch who abdicates in order to enjoy the simple life. This contest consists of asking the public to send in twenty-five-word summaries of each of the characters played by Mr. Arliss in the seven talking pictures which preceded “The King’s Vacation.” Publicity story for use in introducing the contest, follows: Publicity Story See George Arliss Free by Describing His Past Roles GORGE ARLISS comes to the ee eee Ss Ree ee Theatre eee Se ee next, in his latest Warner Bros. masterpiece, “The King’s Vacation,” and in connection with that interesting event, Mana SOT ee and the Editor of this paper, are presenting a unique contest, which makes it possible for 50 Arliss fans to see his latest picture as guests of this paper. Mr. Arliss, recognized as the “First Gentleman of the Screen,” has demonstrated his ability to portray paupers or kings, villains or benefactors, with equal artistry. In “A Successful Calamity” he is a rich man who pretends to go broke just to test his wife and children. In “The King’s Vacation” he is a kindly monarch who tires of royal pomp and abdicates in order to enjoy the simple life The public is requested to send in twenty-five-word summaries of each of the characters played by Mr. Arliss in the seven talking pic tures which he did before “The King’s Vacation.” They are “Disraeli,’ “The Green Goddess,” “The Millionaire,” “Old English,” “Alexander Hamilton,” “The Man Who Played God” and “A Successful Calamity.” Send your summaries to the Arliss Contest Editor, at the ....... eae a Theatre, on or before next. Describe the role played by Mr. Arliss in each of the seven pictures listed above — in sentences of not more than twenty-five words each. Neatness and correctness will be considered in making awards of prizes. Your deadline is ........ TRG On Tee ee next. (Special prizes here). Twenty-five pairs of guest tickets to “The King’s Vacation” will be presented to the first 25 sending in the best correct descriptions of the Arliss roles in order of their merit. Let’s see how good your memory is. Treat yourself to “The King’s Vacation.”