The Lady Who Dared (Warner Bros.) (1931)

Sr Newspaper Contests! Lobby ‘Stunts! Street Ballyhoos! Tie-ups! EXPLOI More radiantly beautiful than ever! Individuality Is The This photo hands tell-tale in the of the criminal her own husband hunted! How did she get it back ? Cut No. 8 Cut 60¢ Mat r5c A pampered wife dares to enter the Devil’s playground heedless of the sinister warning, — ‘Pay as you leave.’ SIDNEY BLACKMER CONWAY TEARLE | : POST CARD CAMPAIGN | Copy is furnished here for post-cards that should derive the benefit of your full mailing list. It carries a message that is bound to have an unusual appeal. As is always the case when the patron receives that intimate, personal solicitation, the impression created is far greater than through most any other form of advertising. Dear Friend: _ Did it ever occur to you there is “a Devil’s playground” close by? Its extent is limitless. A sort of recreation haven for lonesome ladies, neglected wives, romantic maidens. Not necessarily a specific place but rather an unbounded environment peopled with congenial pretenders. “The Lady Who Dared’ points out its pitfalls, its dangers. Billie Dove will be your guide at the Strand next week. Sincerely yours, The Management. O* x LADY WwHO : < cys i eS Now Showing STRAND THEATRE Cut No. 17. Cut goc Mat 5c Page Four Merchant Cooper. ative ‘Raffles’ Stunt The ever effective, interest arousing “Raffles” stunt can be put over in a truly big way and ties in the title “The Lady Who Dared” with every important merchant and de partment store in town. It also insures the co-operation of your newspaper, in which the clues are published and the carrying of special ads by the stores tied in. Select an attractive girl for each day of average height and weight who is able to. put the stunt over properly and follow instructions. Arrange with a number of department stores, ete. to advertise the fact that “The Lady Who Dared” will appear at a certain time at each store in question and the first to identify her will be awarded a cash prize. Also a pair of free tickets to the picture. Station a boy at store entrance to pass out “Lady Who Dared” heralds and make it a proviso that in order to win the prize the person identifying the “Lady Who Dared” must have a copy of this herald in his or her hand. If a newspaper is tied in to the extent of carrying daily stories and photo of the girl you can make a stipulation that all contestants must have a copy of the paper with them when they identify the mystery girl. In all other respects the contest is conducted along the familiar “Raffles’ lines and you can of course use aS many of the various angles as your particular situation adapts itself, i ; Lloyd Ingraham Keynote Of Billie Dove’s Home (Advance Reader) Being individual is Billie Dove’s favorite hobby, and her Hollywood home always strikes a new and unusual note. It is not that she buys new furniture or furnishings every day, week, or month, but she frequently rearranges the contents of her home so that they seem different. Not only this, but having travelled for a time in the Orient, she adapts that country’s manner of decoration and places only a few ornaments throughout the house, changing them from time to time. “T keep many of my art objects packed away,” says Miss Dove, “and seek never to burden the eye or thought by too many of them, however lovely. After an absence of some months, any object brought forth seems like new, but it is quite natural to tire of the same picture or piece of statuary, however beautiful it may be, if we see it daily, just as we tire of the same gown or the same hat.” Miss Dove will be seen at the .... Wheatre next... 29 =: in her latest First National Vitaphone production, “The Lady Who Dared,” a story of intrigue and adventure, with scenes laid in South America. She is supported by Sidney Blackmer, Conway Tearle and a cast of well known screen players. Plays ’Em All is an accomplished musician, master of the piano, violin, and all other stringed as well as wind instruments of the orchestra. He plays the role of the detective in “The Lady Who Dared,” Billie Dove’s latest starring First National vehicle now on the screen at the Theatre. I nr neste Sg es a pnp haa aa Tempo Is Problem For the Director Of Talking Films (Advance Reader) . “Stage directors have no difficutly in sustaining tempo. That is because there are not interruptions,” declares Conway Tearle, who plays an important role opposite Billie Dove in the First National and Vitaphone production, “The Lady Who Dared,” which comes to the Theatre next “This is not so tures,” says Tearle. “The picture is filmed in small sections, and just about the time the tempo gets set the director shouts “Cut!” “Tt can be understood without difficulty that the stage director has nothing to worry about in so far as tempo is concerned, while the talkie director faces a constant problem. It is not an easy matter to pick up the tempo in the talkies. As a matter of fact, that is one of the reasons why some pictures seem to lack the qualities of smoothness and spontaneity. in talking pic “The same scene is done two or three times. It is followed perhaps by a scene in an entirely different tempo, which is also done several times. Thus all day long an actor is getting in and out of tempo. To circumvent the nervous tension that must be maintained in order to put over a characterization effectively, the actors should be thoroughly rehearsed and permitted to run through the action and dialogue up to the climax without interruption.” “The Lady Who Dared” followed practically this procedure, according to Tearle, and he declares definite results were obtained. The story deals ‘with intrigue and romance amid South American settings. It was directed ii Wiliam Beaudine. Souvenir Photos Every movie fan in the world would welcome the opportunity to secure an autographed photo of Billie Dove and no better way to fill that certain off matinee or “supper” show with a capacity audience can be devised than to advertise a special Souvenir Photo Performance. These photos ordered in quantities are reasonable in cost and can be secured through your exchange, i pe Marquee Stacattos A ROUND TRIP THROUGH THE DEVIL’S PLAYGROUND. IDLE DAYS—TROPIC NIGHTS— A NEGLECTED WIFE. BILLIE DOE MORE FASCINATING THAN EVER. SOCIETY ROMANCE IN THE TROPICS. AHEART THAT STAGED A BATTLE BETWEEN HONOR AND LONELINESS. Street Stunt Here is a chance to sell your show in a big way. If handled as a street stunt or on public square or park, a police permit will have to be obtained of course. If a permit is not available, arrange for a spacious window in central location. Engage the services of a.circus or vaudeville act in which the female member apparently takes more or less A knife throwing, shooting or even the old sawing a woman in Possibly you might get a feminine artist, high diver, woman accustomed to doing street risk. half’? act is most appropriate. strong ‘escape’ bally stunts, or typical carnival fe male wrestler who meets all comers. The latter acts must of course be staged where there is ample space. If this idea is used for window, most any illusion, such as ‘levitation, ‘cremation,’ and ‘Hindoo trunk’ will fill the bill. Advertise through every medium at your command that “The Lady Who Dared” will appear at a designated time and place the day of your opening. If the window idea is used, this stunt can be carried over the entire week. Pass out heralds or dodgers to assembled crowds. Needlepoint Is The Pet Hobby Of Billie Deve (Advance Reader) Every screen star, almost without exception has a hobby. Billié Dove, for instance, during the filming of “The Lady Who Dared,” her latest “Sirst National and Vitaphone release, coming to the Theatre next actually spent her time between scenes making needlepoint work for upholstery for six chairs in her new home into which she moved a few weeks ago. Miss Dove, who is of Swiss lineage, shows the inherent skill of her ancestry in this art, which is a rare accomplishment for an American girl. Other Hollywood film stars now are following Billie’s example and are assuming an interest in all sorts of embroidery, as directors demand absolute silence on the sets while synchronization is in progress. Even the shuffling of playing cards, with which players used to amuse themselves between scenes, causes enough noise to cause their banishment from the set by directors. “The Lady Who Dared,” in which Miss Dove is supported by an able east, including Sidney Blackmer, Conway Tearle, Judith Voselli, Lloyd Ingraham, Ivan Simpson and Mathilde Comont, was directed by William Beaudine. Se