The Last Alarm (Monogram ) (1940)

Novel! — Economical! — Practical! wa a Here are two novelties that capitalize on the fire angle in “The Last Alarm.” They are both inexpensive and will find favor with youngsters and adults. The fire helmet is printed in red ink ona Sheet 12" x 19". It is a standard fireman’s hat, with complete directions for cutting-out. This is a Swell bet for your show as name of attraction and theatre playdate is printed on the front of the helmet. Every kid who wears one of these giveaways is a walking advertisement for “The Last Alarm” and the kids will be thronging your theatre to receive one. Prices are listed in box at the right. The card gag is 3'2"' x 52" and shows red cellophane pane of glass and a miniature hatchet which can be attached to key chain. It will attract attention and gets across dramatic content of film. Prices listed in box at right. Include an appropriation for novelties in your ad budget — the money will return in increased admissions. Order from: ECONOMY NOVELTY & PRINTING COMPANY 239 West 39 Street New York City Order from: Imm 1 (uae PIM INE IGE DRI obec nities ade 61 Minutes PN RP icant ie a RG Oe 5460 Feet Se Soe aw eee ayn eet MPPDA 6389 Your attraction can be seen from a distance of several blocks from your theatre if you use flags and valance to advertise “The Last Alarm.” Will fit any size marquee, and available at low rental price. LIBERMAN FLAG & VALANCE CO. 71 FIFTH AVENUE..= N.Y.C. ‘THE Last WARREN POLLY ANN ARM’ HULL YOUNG Se PERS ESE EE Ke IN CASE OF \ = PERE BREAK GLASS PRICES at a GLANCE = IN CASE YOU ARE LOOKING + Hatchet with card (including imprint): : 500—$5; IM—$8; 3M—$7.75 per M; FOR hal tig SEE 5M—$7.50 per M; 10M—$7.25 per M. i Cut-out Helmet (including imprint): 500—$5.50; IM—$9.50; 5M—S$9 per M; 10M—$8.75 per M. LASTALARM © WARREN HULL t POLLY ANN YOUNG = Greenwich Theatre : Tuesday & Wednesday © MAY 10 & ll : . 5 oucYeatoateateatoetoeteetnotecteatoctectneteatoctoctoctootoate 0% slesloafeatosteeteoteoteateateceeteotneteareatoefooteatwafeate ate Pealactoctsc®ectec%nenc%ncoc*oe ace alee leele ereeleeteetoeroetoereerees oe! enatesteatecte cteaten’ aloale ofeeloece eeeleese ~ 4 (Cut out around the outside edges ® ae gh of the design. Then cut on the dotted lines on both sides of shield. PIN Pull apart at slit leavHERE — i ing part with shield come forward. This fi forms a hole for head. os Tf not large enough, \ cut ali 1/, inch longer. After hat is adjusted to fir head. bend two sections of crown back WHO KILLS WITH FIRE / " THE [ ASU | ‘ iN R [ral MW Alb WARREN HULL POLLY ANN YOUNG A MONOGRAM PICTURE, WORLD THEATRE ward until the white trisngles A and B overlap and pin together. SUGGESTED SELLING SLANTS! Other angles that suggest themselves in selling “The Last Alarm’’ to the public follow: A popularity contest to determine the most popular fireman in your city. A fire drill in front of your theatre. A proclamation by mayor or other civic official of a special fire day during run of pix. Story in newspapers about fatality rate in your city during current year and comparison with previous years, plus plug for movie. Lobby decorations using red and green floodlights and red cellophane paper to simulate flames. Display in lobby showing local procedure in answering fire alarm once a fire alarm box is rung. MADMAN A TERRORIZESA 5 nem J. FARRELL atlas) POLLY ANN YOUNG WARREN HULL FULL COLOR RENTAL POSTERS AVAILABLE A complete set of silk screen | same type deluxe lobby display posters have been made available on “The Last Alarm” ... and they sell all the thrill angles present in the film. Now it is |¢@" be rented at reasonble possible for you to have the | rates. as any first run theatre in any metropolitan area. Displays Order from: NATIONAL SCREEN ACCESSORIES 525 West 43 Street New York City DONALD N YOUNG WARREN HULL