The Last Flight (Warner Bros.) (1931)

r > i a HES FOLLOW T Your Angle:— The dominating feature of your lobby must be Barthelmess. Cutouts of the posters, enlarged colored illustrations, drawings, water colors and whatever other units you use must, if you are to obtain the best results, feature Barthelmess. If you have several lobby frames to play with, utilize the balance for building up of the characters. For instance, in one you can use a large head of Helen Chandler with the caption “Helen Chandler as Nikki, the girl who needed red shoes to keep pace with the gang.” Another frame can use individual heads of the other important players with captions taken from one of the three column ads in this press sheet. If your frame space is limited you can group several of the characters in one frame. For selling copy on the title, use the line “Dick’s follow up hit to ‘The Dawn Patrol’ by the same author.” When you play a Barthelmess picture, yow’re playing the biggest male attraction in show business. It is therefore imperative that you feature Richard Barthelmess above everything else both in illustration and copy. Supplementing the draw of Barthelmess, there is a story by John Monk Saunders, author of “The Dawn Patrol,” and a great supporting cast! And while these angles might be the ONE angle in any other picture, they must be relegated to second place with a star like Richard Barthelmess. Carry this thought throughout your entire campaign. Press Sheet Editor Are you using the special set of AD STILLS $1.00 for set of 10 “ag, | NOW SHOWING STRA ‘ wz Shoe Store Tie-Up In the press and star stills at your exchange, you will find several showing Helen Chandler and her wardrobe of shoes. One still in particular is especially unusual inasmuch as it contains probably a hundred shoes. This still would make excellent window trim for a shoe store and should be the means of a nice window display with proper theatre billing and captions. Cut-out heads of Barthelmess and Helen Chandler should augment the display. Enlarge Press Sheet Ads Many exhibitors h é)t pe re press sheet ads to oh badon oo lobby display use. For a small cost, you can have them phetostatad 0 any size that meets your requirements and use them either in your lobby frames or on the sidewalk in easel form. Of course, if you use the latter method, it will be necessary to have them mounted on heavy cardboard. Several showmen have standard frames designed especially for this use and have adopted ldvoe. press sheet ads as part a : campaign. If-yvo. have no ~ Method of advray Barthelmess’ C reo") vita “your lecak newsr a contest to find ble of Richard Barfe are hundreds of nw Who, thinly they look Bugh-Digk,” tl r~“Digk,” plus the Pare v ry anxious to have their picture in the paper. Offer prizes—cash and tickets— to the person or persons who most closely resemble the star of “The Last Flight.” Your loeal newspaper editor, yourself and a prominent photographer or artist should be named judges. The photographer angle is a natural one for a tie-up. He can offer a reduced price to people who present a theatre ticket stub. This reduction, of course, is in return for any co-operation you can give him in the way of trailer announcements of the contest and lobby advertising. All in all, the “Barthelmess Double” contest is easy to put on and is bound to bring excellent results. orth. Be the name _ His follow-up hit to -. *The Dawn Patrol” RICHARD ae 8 a Trailers It is of the utmost importance that the message you give to your patrons through screen advertising by trailers be in keeping with the distinction and production value of the feature itself. Only the trailer that is sold by your local First National exchange will live up to the above standards. It is not only a piece of entertainment, but is equally as compelling from an advertising point of view. If you are not using the regular First National trailer service, you are missing one of the most imp isnrge 7+ ever put at your disposal p info the exchange and look ¥ § Wh LE, Last Flight” trailer. It’s great!A_/} VITAPHONE HIT FIRST NATIONAL Cut No. 4 Cut 20c Mat 5¢ THE CAST CARY LOCKWOOD RICHARD BARTHELMESS Country boy from Minnesota, educated at Oxford, burned in crashing plane just before the Armistice—bewildered and seeking forgetfulness in dissipation. Searchlight on Marquee If you can borrow a_ powerful searchlight from a local flying field, put it on top of your marquee or on the roof of your theatre and shine it into the sky. As “The Last JOHN MACK BROWN Flight” is not as out-and-out airplane picture, the searchlight gag fits excellently into the scheme of things. Have it lighted at night and have an operator there to see that it revolves. BILL TALBOT HN 1 Big boy from Montana, known to his buddies as Broncho— war record a mile long—recklessness gets them in a jam in after-war Paris. NIKKI HELEN CHANDLER Mysterious and lovely girl who says she can walk. faster in red shoes—adopted and protected by the buddies—loved by one of them. SHEP LAMBERT DAVID MANNERS Ex-gunner of the air forces—well-to-do but caring nothing for money but what it can buy of excitement to make him forget life’s tragedy. FRANCIS ELLIOTT NUGENT j i —brought Physically weak—once best shot in the squadron soar nadie enemy planes—lost nerve when his team-mate was killed—nick-named The Washout. FRINK WALTER BYRON The civilian outsider —meddlesome correspondent. for an American paper. Tries to steal Nikki. € SP. eS ee, Turtles Again! A Stunt You Cannot Overlook Several years ago, an alert showman thought of an unusual stunt to exploit another Barthelmess hit, “Tol’able David.” Since then, seyeral other showmen have used the same stunt on various pictures, but it has never tied-in to better advantage than with “The Last Flight.” The stunt consists of painting the letter of the title of the picture on the backs of small turtles and putting them in the window of a prominent store. The turtles, naturally, walk around in the space allotted to them. A card in the window announces that as soon as they get in the correct rotation of letters, the first twenty-five persons to notice it will get one ticket each from the cashier of the store to see the picture at your theatre. In “The Last F light,” the stunt would work as follows:— | First, buy six turtles from a local store. Paint the letter F on the first, L on the second; I on the third; G on the fourth; H on the fifth and T on the sixth. Arrange with a promi nent store to put these turtles in the window, suitably arranged with sand, a dish of water screen. and a small A ecard in the window reads :— WATCH THESE TURTLES as soon as they form the word “FLIGHT,” go inside and tell the cashier who will give you a free ticket to see RICHARD BARTHELMESS in “THE LAST FLIGHT” at the STRAND _ play a prominent part in the : Stim. them to supplement the display. Use also other stills from the picture. It might be well to note that restaurants go for this stunt in a big way, although it works equally as well in any ot :er kind ot store. The crowds that will watch these turtles will more than repay him for any inconvenience to which he has been put. As a selling stunt for “The Last Flight,” it cannot be beaten. Don’t give this stunt to any store, but select the one which will do you the most good and draw the biggest crowds. It’s a natural! CATCHLINES BARTHELMESS AT HIS BRILLIANT BEST! sk * * *k POINTS” WRITES BARTHELMESS “THE LAST FLIGHT” ES *% k ote GLITTERING SEMI-TRAGIC ROMANCE OF NIKKI AND HER BOY FRIENDS f. + BS * *k *m are in your local exchange. os. _ mene AUTHOR OF “DAWN PATROL” AND “THE FINGER SPARKLING AS CHAMPAGNE! MANY COLORED LAST METROPOLITAN Y Cut No. 18 Cut goc Mat roc AS A COCKTAIL! WILD ROMANCE OF FOUR MEN AND A GIRL 2 2 * * GIRL UNFOLDS PORTUGAL! ok +k * ae IMAGINATION THE MADCAP STORY OF FOUR EX-ACES rk oe GORGEOUS PANORAMA OF PARIS AND OLD “THE LAST FLIGHT”! IT WILL GIVE YOUR ITS HIGHEST — MOST THRILLING FLIGHT! E EXPLOITATION