The Last Flight (Warner Bros.) (1931)

DEAS FOR SURE-FIRE CAMPAIGN py ae ee — — PY 5 RICHARD ARTHELMESS| Ge LAST FLIGHT Photograph of Barthelmess in black. Red copy on light ereen background. Varying shades of purple at left. Yellow semi-circle at bottom with blue, red and dark purple lettering. RICHARD Te LAST FLIGHT </> | BARTHELMES STvGu Phar as a a, Love scene in red. (have the print tinted). Stills in black. Richard Barthelmess lettered in white on a deep blue backeround. Title and billing in red. All decorations in orange! DICK IS EVERY MOTHER’S SON By Carlisle Jones (Interview With Dick Barthelmess. Plant in Sunday Paper Week Before Coming of “The Last Flight” to Your Theatre) Hollywood, Calif—Dick Barthelmess is not the answer to a maiden’s prayer. He knows that. Even Wallace Beery gets | atleast, I ar USE THESE SUGGESTIONS FOR LOBBY CARDS RICHARD BARTHELMESS He LAST FLIGHT LAST HIS * GREATEST! RICHARD BARTHELMESS* Ghe LAST FLIGHT Love scene in black. Backeround in light blue with deep blue decorations. Richard Barthelmess in white with orange outline. Title in orange with white outline, balance of copy in yellow. ways tried to vary the roles I played, but, in ‘The Finger Points’ I for the first time played a part that I knew would be a definite shock to many kindly people. “T am not going to play heavy roles,” he remarked, “even though William Powell has proved that it is possible to make sympathetic heavies Neith play any out an oing to draw esent popular. the line there. grown boyish chagpa believes in ever * him famous, but not so wide that it erimimates him altogether from the affections of the people who have been mothering nim in imagination for a decade. He has no desire to affront his friends among the fans but he no longer wants to be known as the boy who could do no wrong. “I think ‘Patent Leather Kid’ was my first wayward step,” he smiled in recollection. The star. believes, however, that the public has changed in its tastes for entertainment even more radically than he has changed his type of role. He is convinced that talking pictures are better pictures than silent ones were or could have ever been, but that they have brought the audiences to a point of sophis tication never dreamed possible just a few years ago. Perhaps mother love for sereen stars is more lasting than puppy love. Even though John Gilbert and Buddy Rogers get more romantic fan mail. Barthelmess gets an average of six thousand letters monthly. He is still first in the hearts of the mothers. Not only the mothers, but the more ‘‘mash’’ notes in his fan mail than Dick does. What |*#thers, the daughters and sons, and Barthelmess has come to be in pictures is every mother’s son. When he hangs his head and looks down at his nose, a million | wood of “The Last Flight,” the Firat mothers want to let him ery on their bosoms! He knows that, too, being a thoroughly intelligent young man, capable of analyzing the reasons for his success, and so, figuratively speaking, he held his breath pending the response to one of his latest Because in that picture Barthelmess goes black mothers were more or less certain to be mightily upset. As a matter of fact the fan mothers have been having difficulties with their favorite screen son for In “Dawn Patrol” pictures, “The Finger Points.” sheep and a _ million some little time. he got drunk. In “The Lash” he became an outlaw. But it was an excusable wild oat under trying circumstances in one, and he redeemed himself by dying a heroic death, and in the other he was a kindly outlaw did oppressed people. who right by an “‘“Hyeryone thinks I’m kind to and fond of my mother,” Barthelmess admits. “As a matter of fact I am, but it seemed to me time that we stopped bragging. about it on the sereen. I have al dumb animals all the millionfold balance of fandom will like him as the Cary Lock National picture in which he apHeats ats thes oe Theatre next. He plays the part of an ex-flier, after the Armistice, who, with four roughneck buddies, and a lovely girl —whom the five adopt—scours Paris and farther places for something which will give them the excitement of war days. The fascinating tragi-comedy was written by John Monk Saunders who wrote “The Dawn Patrol” and “The Finger Points” — a story vastly different. Those featured in his support are Helen Chandler, as the girl who could “walk faster in red shoes” —John Mack Brown, David Manners, Walter Byron and _ Elliott Nugent. William Dieterle directed. Illustration in black. Light blue panel at top with red lettering. Lettering at bottom in yellow and blue on black background. Copy in orange. You ean work up heads in poster style of coloring. COLORTONE EFFECT EFFECT SLIDE makes your screen presentation artistic and colorful. 4 x 5 Colored positive Set (positive and neg.) 3.00 34% x4Colored positive. 1.50 Set (positive and neg.) 2.25 Order by Number from NATIONAL STUDIOS, INC. 226 W. 56th St., N. Y. Number N-86 Be sure to specify size. BOOK TIE-UP Sp RRR * SRARREL RARE S AE TREE REREAD. Le RIRDVGAE KAGE TNOH The above illustration shows to what extent Grossett and Dunlap have gone to make the cover of the photoplay edition of ‘‘The Last Flight” a real sales-piece for the picture. Every window you get is another ad for your show. Grossett and Dunlap advance men have paved the way. Get together with your local book store and make your tie-up reciprocal! information, Jenkins, at contact For further Mr. Samuel GROSSETT AND DUNLAP 1140 Broadway, New York Citv