The Little Giant (Warner Bros.) (1933)

EXPLOITATION Paper Mache Head | How to Make Up As Flash Display Special 40 x 60 EDWARD G. ROBINSON “THE LITTLE GIANT” See What Happened When “Little Caesar” Swapped These These for For a realistic touch in your lobby and on the front display we recommend this papier-mache head of Edward G. Robinson. Measurements: 25” high; 22” wide and 9” deep. Natural flesh coloring and is finished in satin waterproof. Price $5.50 each, Express Collect (including Packing). Order direct from: R. FOIRE, SEND US YOUR CAMPAIGN Exhibitors are urged to send us their campaigns in order that we mey be able to pass along the many splendid ideas put into execution on every picture. For a novel lobby display, we suggest you make up a _ special frame containing the various articles shown in the illustration, using the copy given in the cut. Of course if you have an artist capable of copying the sketch shown, you can have him make up a 40x60 and use it for your outside lobby. Exceptional examples of real showmanship will be passed Drawings or cartoons are always along, not only to other exhibii sure to attract attention. Along with tors, but also to the Trade er : 1 Papers for publication and comEe CRAIN) YON Cee Nee cee ekaiee stills from the picture. It is need less to say, that the reference to “Little Caesar” and the illustrated articles that he swapped, will not Address Your Campaign and Your Suggestions and Ideas to sae of PICTURES, only sell Robinson’s comedy role, Inese321. West 441th Street, Reeth L will also arouse curiosity of all | ais inom —_ such an exter na yw G c Ci oe ‘to see the picture. BEER STEIN DOOR-KNOB HANGERS WITH INVITING CONTEST VALUE In keeping both with the times and the theme of the picture is this doorknob hanger in the form of a beer stein. It may be used either as a door-knob hanger or giveaway, or both. Copy on front ecard, is evi dent. The back of the stein presents copy, as below. Contestants are required to identify the pictures in which Mr. Robinson has starred from the descriptions of the roles. The filled-in ‘steins’ when presented at the theatre, are stamped with the time received, by the box-office attendant. two guest tickets to the show. Names of winners can be printed in local “ The first 25 to bring in correct answers receive paper or flashed upon the screen. COPY ON BACK. OF STEIN: Fill in the titles of pictures in which Edward G. Robinson has starred from descriptions of the roles given below. Present. tiem-ab pie bOm: Omicee .Of the. oon oe kr Theatre, If you are among the first 25 to bring in correct answers you will be presented with a couple of guest tickets to Robinson’s ‘‘THE LITTLE GIANT’? coming next. QUESTION: In what picture did Robinson play the part of — 1. Czar of the gang world .......... Began eater oe (Little Caesar) Gambler and blonde-fancier .... Sits laste cette (Smart Money) 3. Editor of scandal sheet raphe (Five Star Final) 4. Chinese executioner Met een (The Hatchet Man) 5. Ironworker who kills wife ...... Be tune ke ogee I (Two Seconds) 6. Deep sea skipper Flere theme hitamiica. Che Shark) Colorado mining King UL cae ae (Silver Dollar) bo DWAR RORINSON Win your tickets to- \ THE LITTLE GIANT + howling comedy of an, ex-beer baron who tried to | _ muscle in on high society! By answering the questions 9 on the back of this stem. Your name Your address Time received at Order the ‘‘stein’’ which is in colors with printing as described above direct from: ECONOMY NOVELTY COMPANY, 239 West 39th St., New York City 1M, $5.50; 3M, $5.00 per M; Printed on brown stock. Prices: 5M, $4.50 per M; 10M, $4.25 per M. 3 Street Ballys » No. I -Baeec your theatre place four or five empty beer . kegs, a week before the © ‘coming: of ‘* The Little Giant.’’ With them. suse the placard stating: ‘« These kegs are awaiting the arrival of ‘The Little Giant? to make him feel at home! See Edward G. Robinson as a millionaire ex-Beer Baron of Chicago—who tries to ‘‘muscle’’ in on High Society! ’’ No. 2 Have a short man dressed in flashy garb, silk topper, diamond studs, with cane, smoking big cigar, walk through streets on stilts (pants worn should be long enough to cover stilts.) Have his back placarded: ‘‘See Edward G. Robinson in ‘The Little Giant’ at the Strand next.’? No. 3 a Use truck loaded with empty beer kegs, on which sits (or stands) a stocky man dressed in loud clothes, silk topper, flashy checked suit, flower in buttonhole, flashing diamond studs, cane, ete. smoking a big cigar. Use placard ‘‘Now My Beer Racket Is Over. . . I’m Going to Muscle In on High Society!’’ Also include name of star, picture and date of coming to the theatre. Good Time To Jack Up Outdoor Billing This is the time of the year when many more people spend greater time outdoors. Take advantage of extra auto traffic and railroad travel by jacking up your outdoor bill posting. Cover all main highways leading be tween seashore and mountain resorts ! and your theatre locality and give your attractions consistent advertising by posting 24 sheets; 6 sheets and three sheets. A picture like ‘‘THE LITTLE GIANT’? which has wide and popluar Bppest ane is ee summer-time en alnmen shou ‘ j a su iaadiall cniiiouitl oneuei Good locations may be found for sniping on walls facing outdoor parking grounds, empty store windows and buildings in course of demolishment. Colortone Slide for Colorful Presentation 4x5 Colored positive Oy oe $2.00 —Set (pos. and LDS Se ees 3.00 314x4 Colored positive only ............ 1.50 —Set (pos. and WOR. by Oe 2.25 Order by Number N548 NATIONAL STUDIOS, Inc. 226 West 56th Street New York BURGEE In brilliant shades for suspension in lobby or marquee. 20x30 inches, on heavy canvas. 45c Each MORRIS LIBERMAN 729 Bway, New York, N. Y. | TLE DAILY CONTEST SELLS COMEDY ANGLE Little Caesar in Society! Seems too funny for words and it is funny! Thereby hangs an excellent opportunity for a daily contest to be conducted in your local newspaper. Ask the readers to name a list of not less than 10 famous screen stars who would be funny playing the roles of famous stage and screen characters. For instance: “IT WOULD BE FUNNY TO SEE: Little Caesar the menace of the underworld, in society; Joe E. Brown as “Hamlet”; James Cagney as “Little Lord Fauntleroy”; Mae West as “Little Eva”; Fatty Arbuckle as “Tarzan”. Offer a number of guest tickets to see Edward G. Robinson in “THE LITTLE GIANT” at your theatre for the ten best lists submitted; each list to contain not less than 10 comparisons. IN ROBINSON’S ROLE Plant the contest to start a day or two in advance of your opening of “THE LITTLE GIANT”; then continue to run it daily during the run of the picture. Every newspaper is always on the lookout for breezy little features that have a humorous touch therefore the “IT WOULD BE FUNNY TO SEE......” coritest is almost certain to land giving you the finest kind of publicity. As is customary in all such contests, have the newspaper carry an advance news story announcing the contest; then follow thru with daily publicity stories and sustain the interest by publishing the names of winning contestants and their lists. Herewith is a sample of the advance news story and a current story which will help you in preparing subsequent publicity along the same lines, (Advance Publicity Story) Pick 10 Comedy Roles for Your Favorite Film Stars Win 2 Tickets to “The Little Giant” by Listing 10 Stars Who Would Be Funny in Famous Roles Tomorrow the Evening Times introduces a new comedy idea which is bound to strike everybody’s funny bone. It is all center ed on one phrase: ‘‘IT WOULD BE FUNNY TO SHE......”’ and you are asked to state what famous movie stars would be funny playing the roles of famous stage and screen characters. For instanee: “IT WOULD BE FUNNY TO SEE........ Joe E. Brown in ‘‘Hamlet’’, or James Cagney in “‘Little Lord Fauntleroy’’, or Fatty Arbuckle in ‘‘Tarzan” or Edward G. Robinson, Little Caesar himself in society. As a matter of facet you can prepare yourself to follow Little Caesar’s adventures with society’s “400” and the millionaires with the prospect of many laughs when you see Edward G. Robinson in his latest First National picture “THE LIT locally starting = ers Theatre. All you have to do is to jot down under the heading “IT WOULD BE FUNNY TO SEE ....... ” the names of parisons, stars who would be funny in character parts played by other well known stage and screen stars. For the ten funniest lists each he Evening Times wil award ten pairs of Strand Theatre tickets daily to see Edward .G. Robinson in ‘THE LITTLE GIANT’, which Opens)... 6.4 (Opening Day Publicity Story) Lots of Fun Picking Funny Roles for Screen Stars Times Offers Movie Tickets to “Little Giant’? in ‘It Would Be Funny to See... ”? Contest Movie fans here is your chance to assign character parts to be played by your favorite stage and screen stars. But they’ve vot to be funny! Today the Evening Times introduces a new comedy idea and everybody is welcome to participate. All you have to do is jot down the names of ten well-known movie stars who would be funny playing character parts ordinarily played by other stars. For instance: “IT WOULD BE FUNNY TO SEE......Fatty Arbuckle in “Tarzan” or Joe E. Brown in “Hamlet”, or Groucho Marx in “Micky Mouse” or Little Caesar as a Don Juan. Now go on and make up your own list. Ten funny comparisons is all you are requested to include in your list. Your list may be selected as one of the best ten of the day which will entitle you to a pair of guest tickets to see Edward G. Robinson in ‘THE LITTLE GIANT?’ which opens next at the Strand Theatre. “THE LITTLE GIANT” is not a Cartoons Great for Novel Lobby Flash The cartoons used in several of the ads can be adapted for lobby displays to stress the comedy angle in “The Little Giant.” Have enlargements made of these cartoons or let your poster artist copy them on a larger scale. Use these cartoon displays with plenty of stills in advance of your showing and on your front during the run of the picture. Pick up the copy from the display gangster type of picture in the ordinary sense. Far from being the deadly menace of society, Robinson attempts to turn over a new leaf and crash society’s upper-crust. His experiences at afternoon teas and yachting parties and in polo games provide many hilarious incidents, and incidentally inspired this contest. Start today and send your list at once to the editor of the “IT WOULD BE FUNNY” CONTEST and if you are not among the first group of winners, try again! ads which stress the comedy angle and use it with the cartoons best fitted for the copy. Be sure to use the Official Vitaphone Seat Selling Trailer on this Picture. Page Nineteen