The Mad Genius (Warner Bros.) (1931)

ADS ON THESE TWO PAGES! 7APOLLO bel JOHN RYM Triumphant! Brilliant! At the height of his career. BAR n The AAD GENIUS with MARIAN MARSH Hollywood's Newest and Loveliest Star CHARLES BUTTERWORTH Donald Cook Carmel Myers A Warner Bros. & Vitaphone Picture On The Same Program: Robert L. Ripley Ruth Etting and Looney Tunes Vitaphone Shorts Cut No. 26 Cut 80c Mat 20c Today At Noon 4th & Main presents the dramatic masterpiece of the year. story no producer has ever dared screen. ject so daring in its theme it will amaze you! SHE y an ) slave to his THEATRE A A sub SHE defied i his demands —and won! was ardent power! | SHE was the innoJ cent prey of {| his mad de sires! a question that has received so many varied answers that the time is now ripe to put it to the public in the form of a newspaper contest. Every industry has a so-called genius, and the question might be enlarged to read, ““Who Is The Genius Of Your Industry,’’ or, ‘‘Who Is The Outstanding Genius Of colleges will go for it in a big way. In fact, you might be able to get your local colleges to use this question as the basis for their next literary or essay lesson. You must, however, make the prizes impressive enough to warrant competition and your newspaper must take this up with whole hearted cooperation. The winners can be NEWSPAPER CONTEST The value derived from a good newspaper contest is inestimable. Today newspapers throughout the country are open for contests that will build thergpgingulation. They will with the one suggested be-| A contest Sa Aes bi : ‘of this nati 7eS tha o-~a af |, <. 7 you shou' phe “tO Sell Tapa FY ~vy. iach a en = — tawa teggar. ea “ajen ort Nae The ee Eee a — ——_— ete POA | Samm: “any live wire €ditor the idea of | peopre-~riresreinrerested in thé tshould = | eee } x: a | trailer on the screen of your theatre, which gives theatre publicity to the newspaper. cooperating with you and put-|type of entertainment offered ting it over. by John Barrymore in ‘‘The ~ What Is Genius?’’ Here is} Mad Genius.’? Schools and Desires of a MADMAN! Methods of a GENIUS! You’it be amazed at this man’s strange desires. But stranger still are his selfish methods of getting what he wants. Begins Today A Warner Bros. & Vitaphone Picture No Advance In Prices HOLLYWOOD Cut No. a7 Cut 6ec Mat rs5c¢ Attend the Matinees TEASER CAMPAIGN Nothing is more effective for establishing interest in an attraction than a teaser campaign. Below are some copy suggestions that can be worked into a most unusual and effec 6¢ The Man Is Mad, But A Genius. He Is Headed This Way.’’ “LOOK OUT! ‘THE MAD GENIUS’ Is Headed This Way.’’ Have the above copy printed on tack cards, one sheets and half sheets and post them all around town. Follow up this posting with: ‘‘You’ll Love ‘The Mad Genius’ The Way John Barrymore Interprets Him In The Great Warner Bros. Picture, Which Opens At The Strand Tomorrow.’’ “JOHN BARRYMORE Is ‘THE MAD GENIUS’ The Great Warner Bros. And Vitaphone Picture With Marian Marsh, Charles Butterworth At The Strand.’’ Unless you have seen the accessories prepared for your use on this picture you cannot order them and do justice to your advertising campaign. 2 The twenty-four sheet has been designed with a distinct appeal to the fans that not only enjoy Barrymore, but the millions of others who have made Marian Marsh and Charles Butterworth their favorites. The balance of the accessories, including the powerful three sheets, the actionful six sheet, the impressive one sheets, the window card, the insert card and lobby card are all in keeping with the bigness of the picture. It will pay you to make a visit to your local exchange just to see the kind of accessories that Warner Bros. and First National are turning out for every picture in general and “The Mad Genius” in particular. PUPPET DISPLAY Supplementing the above suggestions in your lobby, we suggest that you arrange a puppet display. You should be able to get puppet dolls in your ‘town and use them for a puppet show. This can be either a. real show with a man working the strings putting the puppets into action, or it can be a stationary show with paper mache hands holding the _ strings. Copy as per the following suggestions should be suitably displayed. ‘‘John Barrymore As ‘The Mad Genius’ Pulls The Strings In The Lives Of Two | Lovers.’’ Another is: copy suggestion ‘‘The Man Was Mad But A Genius. He Thought He Could Control The Lives Of Two Lovers The Way He Controlled The Strings Of The Puppets.’’ Sao The climax of his career on stage and screen! JOHN BARRYMORE » The MAD GENIUS with MARIAN MARSH Chas. Butterworth Madman — playing a with women’s souls! iS. Genius ruling @ the destinies of } man! A character¥ ization so powerful ef you will never for& get it! STRAND Cut No. 23 Cut 20c Mat sc