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FIND AND FETE ‘THE MALE ANIMAL’ IN YOUR TOWN!
Seek out the “male animal’’ in your local college, high school, defense plant or generally, via a contest staged in your theatre opening day and worked with the cooperation of the newspaper or college publication. “The Male Animal’’ you seek is strong, healthy, intelligent, not neces
sarily handsome . . . the kind of man that is typically American.
f box-office line wit i ha , wits Here’s Your Set-Up! (Opening newspaper story)
1. Announce contest to find town’s brawny, Strand Is Looking for battling behemoth. (City’s) ‘Male Animal’
2. Each entrant to be nominated by a woman, : : ae To Who is the city’s “male animal?” or group of femmes, such as sororities. Do women “oh-h and ah-h” when
he enters a room? Do little tots ad
; , miringly appr oach him in the street J 3. Winner to be judged by: with a “can-I-feel-your-muscles”’ is a) Physical prowess. look in their eyes? Have his friends
nicknamed him “Tarzan” or “At
I ality. las” or “Superman?” Prepare these locally from mat below and_ place » shidacicney Well, if he has experienced any c) Intelligence. of this, then he will qualify in the
on night club and restaurant tables, in ts Strand Theatre’s contest to find
d) Ability to wear clothes. (name of city’s) “male animal.”
2 ° . a women’s shops, in lobby and by diai, ay | 6), Capacity for qeieket ali aes await the winner (list S f= ic . rect mail. Try, too, for newspaper 7 ‘aL ) Here are the rules: All entries insertion. Back page for theatre —. he 4. Judges may include Army or Navy officer, aie Saree ee : ; ‘ oa eee hysical training expert and local celebritest ] d ~ imprint or merchant Hle-up copy. Fold this way a Soe ical SOW ee anal
ties. If preferred, contestants should apgence, ability to wear clothes and
capacity for quick thinking. Judges include (list names). Final selecare you a audience applause. tion will take place on (date) at
the Strand Theatre as part of the opening day ceremonies for “The
e Male. Ani mal en 5. Arrange for appropriate awards, stage apMale Animal,” Warner Bros.’ new
= 2 edy hit. pearance, newspaper interview and radio heey gene Olivia. ‘DeMavil
pear on stage and winner determined by
: . land and Joan Leslie are starred broadeast for winner, plus tour of night a ie MAE Amiel? Tt ae talon clubs and city’s sights. from the Broadway success by
James Thurber and Elliott Nugent. Also featured in the well-known
6. Arrange for local femme celebrity to cast are Jack Carson, Eugene Palhls ry é lette and Herbert Anderson. blind date’ the winner on a tour of So, come on you gals, write and
tell us who you think should be (city’s) “male animal.” newspaper coverage. It’s g-r-r-reat fun for all!
selling defense bonds and stamps. Get
Drawing by JAMES THURBER
From the published play, courtesy of Random House, Inc.
Try this test to determine if you are a
q social superman or a reluctant rodent | R AL LY PO STER ! RALLY FOR LAFFS!
Film’s college atmosphere calls for a gag show-selling poster like this ———————~
spotted in local schools, athletic clubs,
sé 7 the YMCA, social clubs, ete. Also in THE MALE ANIMAL
Run for your wives, men,
here comes
windows of stores selling school and
athletic supplies and college wear. Ga-Ga Gags!
|. Have you ever been slapped? Yes... No......
2 Would you Kasia girl befare you Yes. No--: STR FET B ALLY! Captivating Co-eds!
3. Are you capable of changing Yes... No......
her mind? Garb several men in wolf, bear or leopRah! Rah! Rah! for 4. Do You Pieler to “sit out the Yes... No...... _ ard costumes to parade through streets. Henry FONDA
net gees : Signs on back: ‘The Male Animal—a Olivia DeHAVILLAND 5. Can you love 'em and leave 'em Yes... No...... ‘ : in
without regrets? familiar kind of wolf—and we do mean “THE MALE ANIMAL” 6. Would you rather have ners Yes...... Noi.z. familiar;”” “The Male Animal—he’s a
date instead of int t
date? sa Aa Si: howl when he goes on the prowl!” Add STRAND THEATRE 7. Does your girl say "More!" when Yes... No...... playdate credits.
you kiss her?
8. Do you tell her she reminds you Yes...... No...... of Olivia De Havilland—even if
it hurts? J 9. Do you romance when you dance? Yes...... No...... LAUGHS IN YOUR LOBBY a
10. Do you snore? Yes... Men5: e Set up “Cupid’s College Corner” in your lobby, with a man dressed If you hit 100%, you’re The Male Animal. in cap and gown and proper professional horn-rimmed glasses sitIf under 50% you'd better see Henry Fonda on the prowl in ting behind a desk to answer questions—about love. It’s all done for
‘The Male Animal’’ at the Strand Theatre. You'll learn a lot— and isuge even more!
laughs, of course, and the professor keys his answers accordingly.
: Copy: “Cupid’s College Corner . . . He’s a College Professor ... but 1 ON YPC? 404 OL yonpag ‘uonsanb yea 0} s9Mmsue oy st ! SA Aer
in a class by himself when it comes to love! If you have trouble with ‘The Male Animal’ (It’s the women that make him wild!) ... ask the
Order *““MA Quis Mat 201B”=30c—trom Professor for his advice.” If it can be arranged, name local newsCampaign Editor. 321 W. 44 St., N.Y. C. paper’s “‘lovelorn editor”’ to serve as “honor cupid.”