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LOOK! “WHQ”’ IS BACK
AGAIN! TITLE FOR TIE-UPS!
Numerous local merchant tie-ups, in windows and ads, are
suggested by the title, used this way: HOW TO ATTRACT THE MALE ANIMAL
Banner line can also be used to head full page of dealer ads in local newspaper or by department store featuring items for women “‘to attract the male animal.”” For windows, use the above catchline on card with mounted scene still and play
date credits.
FAMOUS THURBER DRAWINGS
1. NEWSPAPER ADS: Run these
singly for four days in advance of your regular newspaper display ads, or all four run-of-paper opening day, using under
lines directing readers’ attention to regular ad on movie page.
2. CONTEST: th newspaper or program, of
fering guest tickets for the best description of “The Male Animal.”” Run contest in newspaper for four consecutive days, using a different teaser each day; or run all four together
in program as one-shot plug.
oD. THROWAWAYS: Prin locally and
distribute in restaurants, stores, on street and in lobby.
Song Revived in Film Given Rousing Send-Off by Decca. Victor. Columbia!
Remember how “Strawberry Blonde” put ‘And The Band Played On” back into the hit parade? Here’s a new opportunity to make hay while the music plays. “Who,” the famous musical comedy song sensation from “Sunny,” plays an important part in the story of ‘The Male Animal.”’ As we go to press new recordings of this popular song are being issued by Decca, Victor and Columbia . . . each company backing their numbers with intensive local promotions. See local music dealers now for co-op bally! Reissued recordings:
DECCA: Guy Lombardo (3405); Ruby Newman (2304); Frank Froeba (1545); Joe Daniels and the Hot Shots (1313); Claude Hopkins (185).
VICTOR: Tommy Dorsey and his Orchestra ((27519). COLUMBIA: Gene Krupa (Okeh 6009); Glen Hardman (4971); Al Goodman (35759).
FOLLOW-UP MUSIC BALLY!
Here are two other suggestions to cash in on the popular
revival of this song hit.
1. Play “Who” recording on phonograph in your lobby or
lounge. Display card ties in picture and local music dealers.
2. CONTEST: There are numerous recordings by famous orchestras of this song. Play them in your lobby, offering guest tickets to patrons who can name the different bands.
List of recording orchestras will be found above.
.. Use “Em 4 Ways?
4. LOBBY DISPLAY
Six famous James Thurber drawings, which form the basis of the series below, are also available as 8 x 10 stills, together with six regular 8 x 10 scene stills matching the action of the drawings. Place these drawings and matching stills side by side on a display panel, with
banner line: ‘A Famous Artist Looks at the Laughs in ‘The Male Animal’... Drawings by James Thurber.” Order “Thurber Stills” — set of 12 — $1.00 — from the Warner Bros. Campaign Plan Editor, 321 West 44th Street, New York City.
Drawings from the published play, “The Male Animal,” courtesy of Random House, Inc.
Come and HOWLat
Come and
SCREAM
(with Glee) at
the MALE
James Thurber
The Familiar Kind of Wolf —And We Do Mean Familiar !
Come and
LAUGH
(Out Loud!) at
the MALE
Come and
Drawing James Thurber
I's aLaugh-Quake Wher This Snake's On The Make!
rawin:
Four on onemat. Order’’MA Teasers Mat 101B°°-60c-trom Campaign Plan Editor. 321 W.448t.. N.Y. C.
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