The Man from Monterey (Warner Bros.) (1933)

il EXPLOITATION HAVE SENORITA ON MARQUEE SERENADED BY MEXICAN DON Have your marquee dressed up to resemble a typical Mexican balcony, upon which you should have a darkhaired girl, dressed in the picturesque costume of a Spanish senorita. Underneath the marquee have a man dressed in a_ gay-colored Mexican outfit serenade the senorita by THE THRILL-AMINUTE PICTURE you'll never forget! Every thrill of the old California land-jumping days crammed into one exciting film!...Blazing guns, flying knives, pounding hooves! The untamed west as it used to be! play ; with RUTH HALL, LUIS ALSERN! DONALD REED 4-Star Western Distributed by Vitagraph, ing. STRAND / Cut No. 15 Cut 20c 94 Lines Mat 5c Miasked Mexican as Teaser Gag Have a man garbed in a Mexican "with a mask covering his face, walk through the streets, around parks and playgrounds with a sign on his back reading: “THE MAN FROM MONTEREY.” Have him keep up this teaser interest until he has covered every busy section of your town—and then have him wind up in front of your theatre, where your advertising copy in the lobby informs the crowds that “THE MAN FROM MONTEREY” is the picture starring John Wayne which opens at your theatre that night. This stunt, if done right, should sell plenty of seats. ve = BURGEE AYNE see ad DUKE. ‘the Miracle Hovse'in TheMAN fon Size 20 x 30 inches, printed on heavy dur able canvas. With eyelets ready for hanging. 45¢ Each Available only from MORRIS LIBERMAN 729 Broadway, New York Printed in the U.S.A. ing a guitar and singing the melodious tunes. This should make a very pretty picture in front of your theatre and should attract a great deal of favorable comment, not only to your present show, but to your theatre in general. It is certainly a novel ballyhoo, well worth trying. A Picturesque Street Ballyhoo Here’s a great ballyhoo stunt sure to get you oodles of word-of-mouth advertising. Get an old-time horsedrawn carriage to parade through the town, with the following people on board: A young man dressed up as a Spanish don, a girl in the outfit worn by Mexican damsels, and a party of peons. You can just imagine the excitement among the inhabitants of your town when they see this picturesque cortege making its way through town. The carriage should be heavily placarded with banners and cards announcing that the party is headed for the Strand Theatre to see “THE MAN FROM MONTEREY.” Cireus Handbills to Sell Thrills For a real flash use the “circusstyle” throwaway to attract attention to this new John Wayne Western. Your local printer can handle this very easily. Use ordinary newspaper print paper about 15 inches long by 8 inches wide. Display plenty of bold type and list the thrills in this picture under the heading: COUNT THE THRILLS — IF YOU. CAN! The runaway stage coach! John Wayne’s battl: with the Mexicans ! ) . u . Hi His escape from jail! } Vayne and a _hundreg@ Mexicans! sand. many, many wore thrills when i you see JOHN WAYNE and his Wonder Horse, “DUKE,” in “The Man From Monterey.” Use one of the ads illustrated in the merchandising plan in this throwaway. Play up a “Kiddies’ Bargain Show.” Distribute this herald at all schools, boys’ clubs, playgrounds and through stores catering to children. Pagerictre by Loan Sehleanger Witne CASE vy SLIDE 1-SHEETS 51 to 100 Over 100 SLUGS IN TWO Cut No. 4 Cut 40c ond DUKE, @ A the Miracle Howe ia “The MAN ; ONTEREY Cut No. 14 Cut 20c Mat 5c 16 Lines Mat 10¢ 56 Lines Cut Ne. 7 Cut 40c SIZES oa irom MONTEREY Cut 20c Mat 106 18 Lines Cut No. 12 Mat 10c 56 Lines Man-Hunt Sure to Attract Kids Have your whole town on the lookout for “The Man From Monterey” with the following street and -newspaper stunt: Tie up with your newspaper to print a photograph and a description of this man, for whom the readers are to search. Have the newspaper describe his facial features, his height, weight, wearing apparel, etc. Also announce that he will be at certain locations in the town at certain times during the day. Offer eatre passes to all persons who, upon seeing him, walk up to him with a copy—of—the_newsparer. in their hand, and say: “You are the man from Monterey !” A good idea would be to limit this man-hunt to boys and girls. Publicity stories challenging the detective ability of the kids would be sure to get them all excited. Of course, grown-ups will be sure to read and hear about the stunt too. SIX SHEET Singing Mexican Carrying Guitar Attract attention to your show by having a man dressed in the colorful costume of a Mexican native parading through the busy parts of your town. Have him strumming on a guitar and singing a series of Mexican songs. A sign on his back should read: ““THE MAN FROM MON'TTEREY’—At the STRAND THEfy TRE.” Street Stunt Get a man dressed in Mexican outfit to parade the streets of your town and hand out small visiting cards upon which the following copy should appear: “THE MAN FROM MONTEREY” Riding Academy Contact the riding academies in town for banner displays carrying the copy, “Learn To Ride Like John Wayne in ‘Man From Monterey’— Now Playing At The Strand.” Conduct special John Wayne classes. Get the academies’ mailing lists and circularize with a letter telling about the riding to be seen in the picture. Kids Will Go for Map-Drawing — A natural for the picture is a map making contest. Have the kids construct a map of Califurnia ana “imedicate the town of Monterey. Award prizes on a basis of neatness and accuracy. Suitable awards can _ be tickets or some painting sets which you might promote from your local dealer. Caption the prize-winning maps and Coming to the Strand Theatre Soon! ™ount them in your lobby. ACCESSORIES THREE SHEET SPECIAL COLORTONE SLIDE 4x5 Colored positive only.......... $2.00—Set (pos. and neg.) .....$3.00 314%4x4 Colored positive only...... Order by NATIONAL STUDIOS, 226 West 56th Street 1.50—Set (pos. and neg.)...... 2.25 Number 312 Ine. New York, N. Y. SLIDING SCALE OF ACCESSORY PRICES each each each each 6-SHEETS each each each each each each each PHOTOS 11 x 14 Photos (8 in set—colored) 22 x 28 Photos Merchandise Plans .. Music Cues