The Match King (Warner Bros.) (1932)

STUNT OF THE WEEK (Continued) Publicity Story No. 3 Great Ingenuity Is Displayed In Match Modeling Contest Wide Variety of Pictures Being Made from Match by Aspirants for Prizes in Unique Contest PONE ME Ree) RE Pee, Theatre has been deluged with cats, dogs; cabbage and kings. There has been a veritable storm of moving picture-stars, tennis rackets and fish. But don’t be alarmed! These are only match models submitted by ingenious contestants in the Pika eee ee (insert name of newspaper) ...................::.005 (insert theatre name)’s new Match-Modeling game which has taken Chicago by storm. It was inspired by the coming First National picture “THE MATCH KING” starring Warren William which opens at Wes. kore eS "Pireatereoen, the 5 oo ate. ae (insert date) which tells the story of one of the world’s most notorious international swindlers. Already it has attracted thousands of contestants who are happily vieing for the (insert list of prizes), being offered by. the ......0::.0005..00..-1 (insert theatre). [: e @ A= tS i : \ Li aa ; Be @ ae | CSTE See Out No.18 All you need to play this interesting game is a box of matches, and a pot of paste. Above, you will see reproduced a boat made entirely from matches, pasted on a sheet of paper. What can you Wake? Ne 8 6 oe ee (insert name of newspaper) and bie) 2 pei ee (insert name of theatre) will reward the most ingenious match modelers in Chicago for the most novel sketches submitted. Send them to ““THE MATCH KING” at the pias. a (insert name of theatre) not later than the Pee RN es 2 (insert date). No. member of 166s. oa (insert name of newspaper) is eligible to enter this contest and the ............................ (insert name of newspaper) has prevailed on the ............................ (insert name of theatre) to display these interesting models during the engagement of “THE MATCH KING” when it opens on Abs Maleate teres (insert date). Hurry up! Get your box of matches out and see where your imagination leads you. Join the throng of match modelers who are everywhere playing this interesting game. Publicity Story No. 4 This Is Last Day For Turning In Models in “Match Contest” Thousands Having Lots of Fun Playing With Matches in ‘‘Match King” Inspired Contest It is a far cry from a log cabin to a million dollar palace, yet many of the most famous men have accomplished this. One of the most interesting personalities in the history of modern financiers rose from a poor beginning to become the match king of the world. He literally built an empire with matches. His story was on every front page in the world a short time ago. His rise to power was phemonenal and the myths which grew around his name were tenfold. One rumor reported, that he was the creator of the myth that ‘‘three on a match’ was unlucky. Those who were supposed to be on the inside whispered that he had started this to increase the sale of matches. Another interesting idea which it is claimed was born thru his desire to increase the sale of matches, is the now famous match-modeling contest. Some of these interesting events are portrayed in First National's thrilling inside story of “THE MATCH KING” which comes to the ............0...00.......... Theatre enc thes. = eee (insert date). Cut No.15 Whether it is so, or not, that this man was the inventor of the match-modeling game, remains to be seen. It is certain however, that the present Match Modeling contest being sponsored by thie 76 a ae (insert name of newspaper) and the ............ See ee Theatre has met with the instant approval of all Chicagoans. Thousands of clever sketches and models have been pouring in festhes 8 eee, Theatre, daily. The most interesting display will receive (insert list of prizes), and remember, that there Wit) eS ag S56 hee ee (insert number) guest tickets to see the interesting inside story of ““THE MATCH KING” with Warren William in the stellar role when it comes to the ............................ (insert name of theatre) starting ............................ (insert date). All you have to do is have matches ready. Paste them on a piece of paper in any novel or ingenius arrangement that you think will win a prize. The log cabin is one of the many clever things which can be made from matches. Subit your models to “THE MATCH KING Sat the es Theatre, not later than pi ees ta oe ais ees (insert date). Employees. GF Oe 2.60 eg. Theastre-and a. RUG are (insert name of newspaper) are not eligible to enter this contest. The 100 most interesting models will be on display at thie Seo ee eee hedtive starting oc: ee, (insert Illustrations In This Contest Available In One Piece Cut No. 101A Cut 60c Mat 25¢ NEWSPAPER COLUMN ON SWINDLES Arrange to have your local newspaper run a column on Swindling Experiences. There are bound to be people in your town who have at one time or other been swindled by buying phoney stock, fake oil wells and many other fraudulent enterprises. Have contestants write 100 word essays on the methods used by the swindlers and the scheme by which the victims were inveigled into investing their money. Offer passes as prizes to the writers of the ten best letters every day during the run of the contest. Publicity Story HAVE YOU EVER BEEN SWINDLED? 10 Guest Tickets Daily for ‘“‘The Match King” for Best Letters Telling Most Unusual Swindles Have you ever been swindled? If you have, its your chance to win one of the many guest tickets which are being offered by the Remco Theatre in connection with the showing of Warren William’s newest starring vehicle ‘‘THE MATCH KING” which opens tomorrow. It tells the inside story of a most notorious international swindler. All you have to do is write your experience with a swindler and tell how he perpetrated his scheme on you. Send them to the “STATCH: K ENG editor at the = so: Theatre, every day. Blank number of tickets will be given to the most interesting swindles. Letters must not be over 100 words and written on one side of the sheet. No employee of the.................0...... Theatre or relative of such an employee is eligible to enter this contest. Match Booklets for Distribution Compliments of (Front) The First National Pictures’ publicity department has made up over three million books of matches which are being distributed throughout the entire country through the United Cigar stores. Cleverly designed, combining teaser and selling copy, these match booklets are exploitation “naturals.” They are also available to you for local distribution. Because the initial cost of printing and cuts were paid for by the First National Publicity Department, the FOR NEW LIGHT on the most daring Swindler of all Time with LILI DAMITA GLENDAFARREL HAROLD HUBER (Back ) match books are moderately priced at $2.75 per M including theatre imprint. Because of this specially low price, no order under 5000 ill be accepted. Check must accompany order. Your local cigar stores will undoubtedly be glad to buy these matches from you and thus help you defray the cost. This will also greatly help in your distribution. Order direct from LION MATCH COMPANY, 250 WEST 58th ST., NEW. -YORE. CELY,.~ ATT... MR. WHITESTONE. Page Five